Top Papers for
Audience Measurement 2014
We are excited to share the top 10 scoring papers from our Audience Measurement 2014 Call for Papers!
Out of the 124 submissions we received this year, these ten papers scored the highest by the Advisory Board and will be presented at Audience Measurement 2014 in June.
The Dynamics of Addressable TV Ads
Tracking Today's Consumer
We challenge key assumptions for addressable TV advertising, highlighting solutions going forward.
Steve Bellman – Murdoch University
Duane Varan – MediaScience
Mobile: The Good, Bad and Ugly
Big Decisions/Big Data
Cross-channel measurement & ROI: targeting mobile transactions to increase desktop brand engagement.
Gilad Barash – Dstillery
Lauren Moores – Dstillery
Multi-Platform Takeover
The Bottom Line and Beyond
Optimizing engagement and ad impact across five platforms: TV, internet, smartphone, tablet & radio.
Joan FitzGerald – comScore, Inc.
ST & LT Impact of Creative on Sales
The Bottom Line and Beyond
Advertising creative magnifies the ROI of media – accruing as short-term sales and enhanced equity.
Jeff Doud – Kellogg's
Satya Menon – Millward Brown
Cracking The Social Code
Tracking Today's Consumer
UM has been able to crack the social code - the five needs that underpin all social media behavior.
Heather O'Shea – Universal McCann
Kevin Moeller – Universal McCann
Rise of Big Data & Fall of Significance
Big Decisions/Big Data
We now live in a Big Data world so many of our ‘small world’ measurement assumptions no longer apply.
Brett Gordon, Ph.D – Columbia Business School
Jerome Shimizu – InsightExpress
Big Data, Bad Decisions
Big Decisions/Big Data
Attributing online sales has been dealt a blow with the proliferation of real time digital metrics.
Neena Graham – Choice Hotels
Maggie Merklin – Analytic Partners
Mark Wilson – Analytic Partners
Driving Business Value Through Big Data
Big Decisions/Big Data
Used incorrectly big data can create more confusion than it solves while costing you millions.
Victor Davidson – Havas Media
How to Evaluate Site Impact
Programmatic
Learn about the relationship between perceptions of online publishers and advertising effectiveness.
Joline McGoldrick – Millward Brown Digital
Hannah Pavalow – Millward Brown Digital