The measurement mandate for today's advertiser is to embrace the future and measure what matters. The ARF's Audience Measurement 2014 will help you do that.

Learn how to harness transformative technologies and the rush of data now at our fingertips. Deep dive on programmatic buying and big data/better decisions through keynotes, winning papers, and presentations.

Find out how to drive business impact through new and shifting consumer behavior. Be privy to the latest and greatest cross-platform and modeling research.

Here’s a taste of what you'll see at AM 2014.

Over 900 analytics and insights leaders from brands, agencies, media, and research companies—all in one place. Get connected and make an impact.

Who's Speaking

Gayle Fuguitt
CEO & President,
The ARF

Neena Graham
Sr. Director, Marketing Strategy Analytics
Choice Hotels International

Lori Hiltz
CEO, Havas Media NA,
Havas Media

Bob Lord
CEO, AOL Platforms,
AOL

Dave Morgan
Founder & CEO,
Simulmedia

David Poltrack
CRO, CBS Corporation;
President, CBS Vision

Greg Raifman
President,
Rubicon Project

Eric Roza
CEO,
Datalogix

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Who's Attending

View attendee list »

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