HOW Design Live Chicago June 22-27

HOW Design Live Schedule

HOW Design Live

HOW Design Live Schedule-at-a-Glance

Get a quick overview of all the events, sessions and workshops happening at HOW Design Live—you can even print out the handy at-a-glance schedule shown below.

Want to get the absolute most out of HOW Design Live? Sign up for The BIG Ticket! You’ll get exclusive access to all four events—the HOW Design Conference, InHOWse Managers Conference, Creative Freelancer Conference and The Dieline Package Design Conference.

Wednesday, June 22nd, 2011
2:00 pm - 3:15 pmWelcome and Opening Keynote: Decoding the Meaning of Design (Dieline)
3:30 pm - 4:30 pmColor Strategy, Forecasting and Expressions (Dieline)
4:45 pm - 5:45 pmBeing First: Lessons from Packaging’s Past (Dieline)
5:45 pm - 6:45 pmHappy Hour (Dieline)

Thursday, June 23rd, 2011
8:00 am - 8:50 amBreakfast Roundtables
9:00 am - 10:00 amDesigning for Icons (Dieline)
10:15 am - 11:15 amDesigning Holistically: Harmonizing Graphics & Structure (Dieline)
11:30 am - 12:00 pmFreeing the Siren: A Look at the Starbucks Brand Evolution (Dieline)
12:15 pm - 12:45 pmHow Designers (and Design Thinking) Solve Real Business Problems (Dieline)
12:45 pm - 2:15 pmLunch on your own
1:00 pm - 1:30 pmThe Future of Freelancing (CFC)
1:30 pm - 3:00 pmTo Plan or Not to Plan? (CFC)
2:15 pm - 3:15 pmDesign Thinking? How About Design Living? (Dieline)
3:30 pm - 4:30 pmUnlikely Inspiration (Dieline)
3:30 pm - 5:00 pmBeing a 24/7 Creative Pro (CFC)
4:45 pm - 5:45 pmChallenging the Future of Food with Design (Dieline)
5:00 pm - 6:30 pmHappy Hour (CFC)
6:30 pm - 7:30 pmIn the Trenches (CFC)

Friday, June 24th, 2011
8:00 am - 8:50 amBreakfast RoundtablesDesigning Courage – Seattle’s Best Coffee’s Inside Story of an Unexpected Partnership (Dieline)
8:00 am - 12:00 pm
9:00 am - 9:30 amUsing Public Relations to Position Your Design Firm Beyond the Price Wars (Dieline)
9:00 am - 10:15 amIntro to Marketing for Freelancers (CFC)How to Fail at Marketing: Advanced Techniques for Freelancers (CFC)
9:00 am - 12:00 pmEscape the Tri-Fold Funk C IH (extra fee required)Effective Brainstorming for Designers C IH (extra fee required)Vector Basic Training S W (extra fee required)Pitch Perfect™: Never Be A Deer in Headlights Again B F MC ST (extra fee required)
9:45 am - 10:15 amThe Perfect Face: Custom Type for Specialty Food Packaging (Dieline)
10:30 am - 11:30 amBrand Thinking and Other Noble Pursuits (Dieline)
10:45 am - 12:00 pmBasic Money Management Strategies for Freelancers (CFC)I Want to Make a Million Dollars! (CFC)
11:45 am - 12:45 pmExploring The Package Design Process (Dieline)
12:00 pm - 2:00 pmLunch on your own
12:00 pm - 2:15 pmLunch on your own (actual times dependent on session selections)
12:15 pm - 1:45 pm
12:45 pm - 2:15 pmLunch on your own
1:00 pm - 5:00 pm
2:00 pm - 3:15 pmBecoming a Hired Gun (CFC)
2:00 pm - 5:00 pmPhotographing People, Places and Things C (extra fee required)Caffeine for the Creative Team: Turning Brainstorming Into Brainsqualling C IH (extra fee required)Hard-Core User Tips: InDesign™ S (extra fee required)How to Launch a Project on Time & Under Budget B F IH (extra fee required)
2:15 pm - 3:15 pm? (That's right--this session is actually entitled "Question Mark") (Dieline)
3:30 pm - 4:30 pmThe Dieline Package Award Ceremony (Dieline)
3:45 pm - 5:00 pmRound Up! (aka: I Went to CFC, Now What?) (CFC)
4:30 pm - 6:30 pmHOW Design Live Networking KickOff
5:00 pm - 6:30 pmHOW Design Live Networking KickOff
5:00 pm - 6:30 pmDinner on Your Own/HOW Design Live Networking KickOff
6:30 pm - 8:00 pm1. HOW Design Live Opening Keynote: Being Available in the Moment (HOW, InHOWse, CFC, Dieline)
8:00 pm - 10:00 pmHOW Design Live Opening Reception (HOW, InHOWse, CFC, Dieline)

Saturday, June 25th, 2011
8:00 am - 8:50 amInHOWse Networking Breakfast: Coffee and Collaboration (InHOWse)
8:00 am - 9:00 amContinental Breakfast/Resource Center Open
8:15 am - 9:00 amDesign + Email Marketing = Supercharge Your Results
9:00 am - 10:15 amWhat the Future Wants From a Designer (InHOWse)
9:00 am - 10:15 am2. Creating the Martha Stewart Living Digital Magazine App for the iPad B C W3. Galumphing, Goats on Roofs and Other Revelations to Spark Inspiration C IH MC
10:45 am - 12:00 pmManaging a Cross-Generational Creative Team (InHOWse)Make Your Designs Earn Extra Cash!
10:45 am - 12:00 pm4. The Creative Process Illustrated: How Big Ideas Are Born C MC5. The Creative Team of the Future B MC6. The NEW Web Typography: Where The Sexy Is C MC W7. Influence in Business Through Design Thinking C MC8. Creative Stuff: The Comprehensive Bulleted List C MC
12:15 pm - 1:30 pmThe brilliance of the 2011 NVA’s in print, by the world renowned Counterspace and HP Indigo
12:15 pm - 1:45 pmLunch with Justin AhrensLunch with Glenn John ArnowitzLunch with Shannon CarterLunch with Chris ChapmanLunch with Chris Elkerton
12:15 pm - 1:45 pmLunch with Bryony Gomez-Palacio & Armin VitLunch with Allan HaleyLunch with Jessica HischeLunch with Blake HowardLunch with Jake & Pum Lefevure
12:15 pm - 1:45 pmLunch with Heather LinsLunch with Matthew LoydLunch with Kevin McConkeyLunch with Brian MillerLunch with Deborah Morrison
12:15 pm - 1:45 pmLunch with Wendy OldfieldLunch with Mig ReyesLunch with Rochelle SeltzerLunch with Jason Cranford TeagueLunch with Cami Travis-Groves
12:15 pm - 1:45 pmLunch with jeffstapleLunch with Anne-Marie ConcepcionLunch with Mark O'BrienLunch with Jim Krause
12:15 pm - 1:45 pm
12:15 pm - 1:45 pmLunch with Donna FarrugiaLunch with David LinkLunch with Stefan MumawLunch with James VictoreTop Secret Adobe Technology Preview
12:00 pm - 2:00 pmResource Center Open/Lunch on Your Own
1:00 pm - 1:45 pmBecoming a Photo-Finding Phenom
2:00 pm - 3:15 pm9. Using the Brand Value Pyramid: Developing More Meaningful Messaging & Stronger Design B DD IH10. Above the Fold: From Print to Web C DD MC ST W11. The Creative Side of Growing a Design Business (And Earning Good Money, Too) B F12. Making Clients Part of the Design Process B IH MC13. Get Out of Your Rut! C F MC
2:00 pm - 3:15 pmIn-House Optimization: How to Turbo-Charge Your In-House Team (InHOWse)Revive Print Campaigns With New and Innovative Digital Print Substrates
3:45 pm - 5:00 pmPurpose vs Responsibility: How Your Design Prowess Balances the Two (InHOWse)Digital Printing Essentials: What You Need to Know to Create Top-Notch Print Projects
3:45 pm - 5:00 pm14. The Problem with Pro-Bono B DD15. How the New Kids on the Block Do It C MC16. Fee + Equity: How to Charge Less and Make More B17. Critiques: Powerful Tool or Power Trip IH18. Turning Your Creative Obsessions into Opportunities C MC
5:00 pm - 6:30 pmNetworking/Happy Hour (InHOWse)
5:00 pm - 6:30 pmHappy Hour in the Resource Center
6:30 pm - 7:30 pmCreating Ideas That Matter

Sunday, June 26th, 2011
7:30 am - 8:30 amAdobe Abracadabra With Rufus Deuchler, Senior Worldwide Design Evangelist
8:00 am - 8:45 amColor Management for Designers
8:00 am - 8:50 amBreakfast Roundtables
8:00 am - 9:00 amContinental Breakfast/Resource Center Open
9:00 am - 10:15 amAdvantages and Disadvantages of Chargeback and Allocation Funding Models (InHOWse)
9:00 am - 10:15 am19. Who Died and Made You Boss? C20. Where Ideas Come from and Where They Go CDon't Let Your Fonts Manage You
10:45 am - 12:00 pmFrom Firefighter to Strategic Partner (InHOWse)How to Design In Metallics for Generating Revenue with Digital Print
10:45 am - 12:00 pm21. Power of the Package DD22. See Different. Do Different. B DD MC23. Creative Stuff: The Comprehensive Bulleted List REPEAT C MC24. Marketing Your In-House Department IH25. The NEW Web Typography: Where The Sexy Is REPEAT C MC W
12:00 pm - 1:00 pmGoogley Fonts - Custom Type Design as Brand Touchpoint (InHOWse)
12:00 pm - 2:00 pmResource Center Open/Lunch on Your Own
12:15 pm - 1:30 pmHow eBooks Might Save Book Design
12:15 pm - 1:45 pmPublishing to Digital Devices With InDesign CS5.5
2:00 pm - 3:15 pmAsk the Speakers (InHOWse)
2:00 pm - 3:15 pm26. Cheap Type Tricks C DD MC27. Secrets to Creating Effective, Compelling and Memorable Design Portfolios MC ST28. Lead Generation 101: How to Make Your Site Into a Business-Generating Machine B W29. Make and Sell Your Own Products B DD MC30. The Un-Guide to Creativity and Brainstorming C IH
3:45 pm - 5:00 pm31. Letter for a Living C DD MC32. Alt-Dot-Career B DD MC ST33. Developing Addictive Experiences for the iPad and Other Interactive Tablets B C DD MC W34. Design Strategy B F IH MC ST35. Sketch, Sketch, Sketch C DD
3:45 pm - 5:00 pmSelling Ideas to Internal Clients and Bosses (InHOWse)Take Adobe Illustrator© To The Third Dimension With EskoArtwork© DeskPack Plugins
6:00 pm - 7:30 pmPortfolio Review
9:00 pm - 11:30 pmSunday Night Reception

Monday, June 27th, 2011
8:30 am - 9:30 amContinental Breakfast/Breakfast Roundtables
8:45 am - 9:30 amFrom Fringe to Mass Market: Once-Underground Trends that have Gone Mainstream (HOW, InHOWse)
9:45 am - 11:00 am36. All Your Creativity Questions Answered C37. How to Build a Better Business B MC38. Making Your Way in a Digital World W
11:15 am - 12:30 pm39. HOW Design Live CLOSING KEYNOTE: Fascinate: How to Persuade and Captivate C