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 8:00 am - 8:50 am | Breakfast Roundtables |
| 9:00 am - 10:00 am | Designing for Icons (Dieline) |
| 10:15 am - 11:15 am | Designing Holistically: Harmonizing Graphics & Structure (Dieline) |
| 11:30 am - 12:00 pm | Freeing the Siren: A Look at the Starbucks Brand Evolution (Dieline) |
| 12:15 pm - 12:45 pm | How Designers (and Design Thinking) Solve Real Business Problems (Dieline) |
| 12:45 pm - 2:15 pm | Lunch on your own |
| 1:00 pm - 1:30 pm | The Future of Freelancing (CFC) |
| 1:30 pm - 3:00 pm | To Plan or Not to Plan? (CFC) |
| 2:15 pm - 3:15 pm | Design Thinking? How About Design Living? (Dieline) |
| 3:30 pm - 4:30 pm | Unlikely Inspiration (Dieline) |
| 3:30 pm - 5:00 pm | Being a 24/7 Creative Pro (CFC) |
| 4:45 pm - 5:45 pm | Challenging the Future of Food with Design (Dieline) |
| 5:00 pm - 6:30 pm | Happy Hour (CFC) |
| 6:30 pm - 7:30 pm | In the Trenches (CFC) |
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| 8:00 am - 8:50 am | Breakfast Roundtables | Designing Courage – Seattle’s Best Coffee’s Inside Story of an Unexpected Partnership (Dieline) |
| 8:00 am - 12:00 pm | |
| 9:00 am - 9:30 am | Using Public Relations to Position Your Design Firm Beyond the Price Wars (Dieline) |
| 9:00 am - 10:15 am | Intro to Marketing for Freelancers (CFC) | How to Fail at Marketing: Advanced Techniques for Freelancers (CFC) |
| 9:00 am - 12:00 pm | Escape the Tri-Fold Funk C IH (extra fee required) | Effective Brainstorming for Designers C IH (extra fee required) | Vector Basic Training S W (extra fee required) | Pitch Perfect™: Never Be A Deer in Headlights Again B F MC ST (extra fee required) |
| 9:45 am - 10:15 am | The Perfect Face: Custom Type for Specialty Food Packaging (Dieline) |
| 10:30 am - 11:30 am | Brand Thinking and Other Noble Pursuits (Dieline) |
| 10:45 am - 12:00 pm | Basic Money Management Strategies for Freelancers (CFC) | I Want to Make a Million Dollars! (CFC) |
| 11:45 am - 12:45 pm | Exploring The Package Design Process (Dieline) |
| 12:00 pm - 2:00 pm | Lunch on your own |
| 12:00 pm - 2:15 pm | Lunch on your own (actual times dependent on session selections) |
| 12:15 pm - 1:45 pm | |
| 12:45 pm - 2:15 pm | Lunch on your own |
| 1:00 pm - 5:00 pm | |
| 2:00 pm - 3:15 pm | Becoming a Hired Gun (CFC) |
| 2:00 pm - 5:00 pm | Photographing People, Places and Things C (extra fee required) | Caffeine for the Creative Team: Turning Brainstorming Into Brainsqualling C IH (extra fee required) | Hard-Core User Tips: InDesign™ S (extra fee required) | How to Launch a Project on Time & Under Budget B F IH (extra fee required) |
| 2:15 pm - 3:15 pm | ? (That's right--this session is actually entitled "Question Mark") (Dieline) |
| 3:30 pm - 4:30 pm | The Dieline Package Award Ceremony (Dieline) |
| 3:45 pm - 5:00 pm | Round Up! (aka: I Went to CFC, Now What?) (CFC) |
| 4:30 pm - 6:30 pm | HOW Design Live Networking KickOff |
| 5:00 pm - 6:30 pm | HOW Design Live Networking KickOff |
| 5:00 pm - 6:30 pm | Dinner on Your Own/HOW Design Live Networking KickOff |
| 6:30 pm - 8:00 pm | 1. HOW Design Live Opening Keynote: Being Available in the Moment (HOW, InHOWse, CFC, Dieline) |
| 8:00 pm - 10:00 pm | HOW Design Live Opening Reception (HOW, InHOWse, CFC, Dieline) |
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| 8:00 am - 8:50 am | InHOWse Networking Breakfast: Coffee and Collaboration (InHOWse) |
| 8:00 am - 9:00 am | Continental Breakfast/Resource Center Open |
| 8:15 am - 9:00 am | Design + Email Marketing = Supercharge Your Results |
| 9:00 am - 10:15 am | What the Future Wants From a Designer (InHOWse) |
| 9:00 am - 10:15 am | 2. Creating the Martha Stewart Living Digital Magazine App for the iPad B C W | 3. Galumphing, Goats on Roofs and Other Revelations to Spark Inspiration C IH MC |
| 10:45 am - 12:00 pm | Managing a Cross-Generational Creative Team (InHOWse) | Make Your Designs Earn Extra Cash! |
| 10:45 am - 12:00 pm | 4. The Creative Process Illustrated: How Big Ideas Are Born C MC | 5. The Creative Team of the Future B MC | 6. The NEW Web Typography: Where The Sexy Is C MC W | 7. Influence in Business Through Design Thinking C MC | 8. Creative Stuff: The Comprehensive Bulleted List C MC |
| 12:15 pm - 1:30 pm | The brilliance of the 2011 NVA’s in print, by the world renowned Counterspace and HP Indigo |
| 12:15 pm - 1:45 pm | Lunch with Justin Ahrens | Lunch with Glenn John Arnowitz | Lunch with Shannon Carter | Lunch with Chris Chapman | Lunch with Chris Elkerton |
| 12:15 pm - 1:45 pm | Lunch with Bryony Gomez-Palacio & Armin Vit | Lunch with Allan Haley | Lunch with Jessica Hische | Lunch with Blake Howard | Lunch with Jake & Pum Lefevure |
| 12:15 pm - 1:45 pm | Lunch with Heather Lins | Lunch with Matthew Loyd | Lunch with Kevin McConkey | Lunch with Brian Miller | Lunch with Deborah Morrison |
| 12:15 pm - 1:45 pm | Lunch with Wendy Oldfield | Lunch with Mig Reyes | Lunch with Rochelle Seltzer | Lunch with Jason Cranford Teague | Lunch with Cami Travis-Groves |
| 12:15 pm - 1:45 pm | Lunch with jeffstaple | Lunch with Anne-Marie Concepcion | Lunch with Mark O'Brien | Lunch with Jim Krause | |
| 12:15 pm - 1:45 pm | | | | | |
| 12:15 pm - 1:45 pm | Lunch with Donna Farrugia | Lunch with David Link | Lunch with Stefan Mumaw | Lunch with James Victore | Top Secret Adobe Technology Preview |
| 12:00 pm - 2:00 pm | Resource Center Open/Lunch on Your Own |
| 1:00 pm - 1:45 pm | Becoming a Photo-Finding Phenom |
| 2:00 pm - 3:15 pm | 9. Using the Brand Value Pyramid: Developing More Meaningful Messaging & Stronger Design B DD IH | 10. Above the Fold: From Print to Web C DD MC ST W | 11. The Creative Side of Growing a Design Business (And Earning Good Money, Too) B F | 12. Making Clients Part of the Design Process B IH MC | 13. Get Out of Your Rut! C F MC |
| 2:00 pm - 3:15 pm | In-House Optimization: How to Turbo-Charge Your In-House Team (InHOWse) | Revive Print Campaigns With New and Innovative Digital Print Substrates |
| 3:45 pm - 5:00 pm | Purpose vs Responsibility: How Your Design Prowess Balances the Two (InHOWse) | Digital Printing Essentials: What You Need to Know to Create Top-Notch Print Projects |
| 3:45 pm - 5:00 pm | 14. The Problem with Pro-Bono B DD | 15. How the New Kids on the Block Do It C MC | 16. Fee + Equity: How to Charge Less and Make More B | 17. Critiques: Powerful Tool or Power Trip IH | 18. Turning Your Creative Obsessions into Opportunities C MC |
| 5:00 pm - 6:30 pm | Networking/Happy Hour (InHOWse) |
| 5:00 pm - 6:30 pm | Happy Hour in the Resource Center |
| 6:30 pm - 7:30 pm | Creating Ideas That Matter |
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| 7:30 am - 8:30 am | Adobe Abracadabra With Rufus Deuchler, Senior Worldwide Design Evangelist |
| 8:00 am - 8:45 am | Color Management for Designers |
| 8:00 am - 8:50 am | Breakfast Roundtables |
| 8:00 am - 9:00 am | Continental Breakfast/Resource Center Open |
| 9:00 am - 10:15 am | Advantages and Disadvantages of Chargeback and Allocation Funding Models (InHOWse) |
| 9:00 am - 10:15 am | 19. Who Died and Made You Boss? C | 20. Where Ideas Come from and Where They Go C | Don't Let Your Fonts Manage You |
| 10:45 am - 12:00 pm | From Firefighter to Strategic Partner (InHOWse) | How to Design In Metallics for Generating Revenue with Digital Print |
| 10:45 am - 12:00 pm | 21. Power of the Package DD | 22. See Different. Do Different. B DD MC | 23. Creative Stuff: The Comprehensive Bulleted List REPEAT C MC | 24. Marketing Your In-House Department IH | 25. The NEW Web Typography: Where The Sexy Is REPEAT C MC W |
| 12:00 pm - 1:00 pm | Googley Fonts - Custom Type Design as Brand Touchpoint (InHOWse) |
| 12:00 pm - 2:00 pm | Resource Center Open/Lunch on Your Own |
| 12:15 pm - 1:30 pm | How eBooks Might Save Book Design |
| 12:15 pm - 1:45 pm | Publishing to Digital Devices With InDesign CS5.5 |
| 2:00 pm - 3:15 pm | Ask the Speakers (InHOWse) |
| 2:00 pm - 3:15 pm | 26. Cheap Type Tricks C DD MC | 27. Secrets to Creating Effective, Compelling and Memorable Design Portfolios MC ST | 28. Lead Generation 101: How to Make Your Site Into a Business-Generating Machine B W | 29. Make and Sell Your Own Products B DD MC | 30. The Un-Guide to Creativity and Brainstorming C IH |
| 3:45 pm - 5:00 pm | 31. Letter for a Living C DD MC | 32. Alt-Dot-Career B DD MC ST | 33. Developing Addictive Experiences for the iPad and Other Interactive Tablets B C DD MC W | 34. Design Strategy B F IH MC ST | 35. Sketch, Sketch, Sketch C DD |
| 3:45 pm - 5:00 pm | Selling Ideas to Internal Clients and Bosses (InHOWse) | Take Adobe Illustrator© To The Third Dimension With EskoArtwork© DeskPack Plugins |
| 6:00 pm - 7:30 pm | Portfolio Review |
| 9:00 pm - 11:30 pm | Sunday Night Reception |
