Media Technology Summit Agenda

Media Technology Summit 2014 will be held on October 23rd in New York City. We are looking forward to planning another amazing event bringing together the top leaders from around the world for an intense series of discussions, debates and networking.

THURSDAY, OCTOBER 23

8:00am - 8:45am	WELCOME & REGISTRATION
SESSION #1 8:45am - 9:00am OPENING REMARKS BY SHELLY PALMER 9:00am - 9:20am DATA ANALYTICS IS THE NEW CURRENCY John Honeycutt, Chief Technology Officer – Discovery Communications Deepa Sureka, General Manager & Senior Vice President, North America – Rakuten Marketing Moderator: Alton Adams, National Lead, Customer Strategy & Growth Group – KPMG 9:20am - 9:30am HIGH FIBRE: HOW MUCH BANDWIDTH DO YOU REALLY NEED? Bob Mudge, President, Consumer & Mass Business Markets – Verizon 9:30am - 10:00am IF CONTEXT IS KING, AUDIENCES RULE THE CASTLE Larry Kramer, President & Publisher – USA Today Adam Singolda, Chief Executive Officer – Taboola David Liu, ‎Chairman – XO Group Moderator: Howard Mittman, Vice President & Publisher – GQ
10:00am - 10:10am NETWORKING & COFFEE BREAK 10:10am - 11:05am INTERACTIVE BOARDROOM WORKSHOPS & ROUNDTABLES (choose your own adventure) BOARDROOM #1 DATA & PROGRAMMATIC: NEW OPPORTUNITIES, NEW CHALLENGES Michael Stromer, Vice President, Digital & Loyalty Marketing – JetBlue Paul Haddad, Senior Vice President & General Manager, Advanced Data Analytics – Cablevision Michele Groner, Vice President, Marketing – Stage Entertainment US Moderator: Eric Bader, Chief Marketing Officer – RadiumOne BOARDROOM #2 VIDEO IS THE NEW CURRENCY Pat Connolly, Vice President, Marketing Solutions – Condé Nast Marta Martinez, Global Head, Video Sales – AOL Laura Rowley, Vice President, Video Production & Product – Meredith Corporation Moderator: Scott Bounds, Industry Manager, Communications & Media – Microsoft BOARDROOM #3 THE 5TH "P" IN MARKETING – PURPOSE Jeri Finard, Former Chief Marketing Officer – Kraft Andrew McCaskill, Senior Vice President, Corporate Communications – Nielsen Moderator: Daryl Brewster, Chief Executive Officer – CECP INNOVATION SHOWCASES ADTECH SHOWCASE -Private Meeting Room- CMO SHOWCASE -Private Meeting Room- 11:05am - 11:15am TRANSITION BREAK
SESSION #2 11:15am - 11:20am SESSION INTRODUCTION BY SHELLY PALMER 11:20am - 11:45am THE CONVERGENCE OF MOBILE AND DIGITAL Michael Treon, Vice President, Strategy, AOL Platforms – AOL Vera Tzoneva, Strategic Product Partnerships, Search & Platform – Google Lee Bushkell, Vice President – PGA TOUR Moderator: Rodney Mayers, Chief Executive Officer – Proximic 11:45am - 12:00pm SEX, DRUGS, MONEY & FAST CARS: UNDERSTANDING THE TELEVISION AUDIENCE Joan Gillman, Executive Vice President & Chief Operating Officer – Time Warner Cable Media Calum Smeaton, Chief Executive Officer – TVSquared Moderator: Scott Zakheim, Associate Partner – Landmark Ventures 12:00pm - 12:30pm THE "NEW" MEDIA LANDSCAPE: ADAPT OR DIE! Frank Cooper, Chief Marketing Officer, Global Beverages Group – PepsiCo Irwin Gotlieb, Global Chairman – GroupM Linda Yaccarino, President, Advertising Sales – NBCUniversal Moderator: Shelly Palmer, Managing Director, Digital Media – Landmark Ventures|ShellyPalmer
12:30pm - 1:40pm LUNCH & NETWORKING
SESSION #3 1:40pm - 1:45pm SESSION INTRODUCTION BY SHELLY PALMER 1:45pm - 2:15pm YOU ARE THE PRODUCT – CONTENT & DATA IN A CONNECTED WORLD Vikram Somaya, General Manager, WeatherFX – The Weather Company Lisa Caputo, Executive Vice President & Chief Marketing Officer – The Travelers Companies Phil Wiser, Chief Technology Officer – Hearst Corporation Moderator: Melinda McLaughlin, Chief Marketing Officer – Tremor Video 2:15pm - 2:25pm FROM CONVERSATION TO CONVERSION: TAKING SOCIAL MARKETING BEYOND THE LIKE Don Mathis, Chief Executive Officer – Kinetic Social 2:25pm - 2:55pm POWERPOINT ROULETTE Ever have that dream where you have to give a presentation and you’re not prepared? Live that dream with three brave big shots as they present on topics they know nothing about using PowerPoint slides they’ve never seen before.  “PRESENTERS”  “JUDGES”     Ari Zlotoff     Director, Global Business Development     Poloroid        Jeff Volk     Vice President, Business Development     MLB Advanced Media     Orlando Jones     Actor/Writer/Producer    Riva Richmond    Technology Editor    The Economist    Rob Wolcott    Co-Founder & Executive Director, Kellogg    Innovation Network; Partner    Clareo Partners    John Elton    Partner    Greycroft Partners
2:55pm - 3:05pm NETWORKING & COFFEE BREAK 3:05pm - 4:00pm INTERACTIVE BOARDROOM WORKSHOPS & ROUNDTABLES (choose your own adventure) BOARDROOM #1 THE FUTURE OF MOBILE ADVERTISING: DATA-FUELED, ALGORITHMIC & DOMINANT Christine Pantoya, Vice President, Corporate Strategy & Development – Verizon Communications Jared Palmer, Co-Founder – Skiptu Anna Hougart, Vice President, Revenue Operations – Viggle Moderator: Craig Palli, Chief Strategy Officer – Fiksu BOARDROOM #2 MULTI-PLATFORM MARKETING Fred Bucher, Group Vice President, Marketing – Time Warner Cable Media Rob Kligman, Vice President, Digital & Integrated Sales – WWE Sanjaya Krishna, Principal, Advisory Services – KPMG Moderator: Donna Spurrier, President & Founder – Spurrier Media Group BOARDROOM #3 DEALMAKING IN THE NEW MEDIA LANDSCAPE Gopal Rajagopalan, Executive Director – Verizon Ventures Susanne Greenfield, Director of Corporate Development – Priceline Dan Fox, Senior Vice President, Corporate Development – Discovery Communications Moderator: John Kunschner, Managing Director – Landmark Ventures INNOVATION SHOWCASE CTO SHOWCASE -Private Meeting Room- 4:00pm - 4:10pm TRANSITION BREAK
SESSION #4 4:10pm - 4:15pm SESSION INTRODUCTION BY SHELLY PALMER 4:15pm - 4:45pm PROGRAMMATIC ADVERTISING – WHEN WILL IT JUST BE ADVERTISING? Bonin Bough, Vice President, Global Media & Consumer Engagement – Mondelez International Kristen O'Hara, Chief Marketing Officer, Global Media – Time Warner Shawn Riegsecker, Founder & Chief Executive Officer – Centro Moderator: Brett Wilson, Chief Executive Officer – TubeMogul 4:45pm - 4:55pm THE NEXT GENERATION OF SOCIAL Kevin Jonas, Musician & Actor; Co-Founder – Flashopps 4:55pm - 5:25pm THE PRESIDENTS PANEL: CONSUMERS IN CONTROL Todd Tillemans, President, Customer Development – Unilever Jon Werther, President, Digital – Meredith Ben Tatta, President, Media Sales – Cablevision Moderator: Shelly Palmer, Managing Director, Digital Media – Landmark Ventures|ShellyPalmer
5:25pm - 7:30pm NETWORKING & COCKTAIL RECEPTION