| Monday, November 17, 2014 - Day One | |||||||||||
 8:00 am - 8:45 am | Registration and Breakfast TOWN HALL LOBBY | ||||||||||
| 8:45 am - 9:00 am | Welcome & Housekeeping TOWN SQUARE A/B/C/D Scott Abel, CEO and Chief Content Strategist, The Content Wrangler DeAnn Wright, Manager, Geo Expansion and Help Content, eBay | ||||||||||
| 9:00 am - 9:30 am | [Opening Keynote] Scalable Content Strategy: Nice Thought or Viable Vision? TOWN SQUARE A/B/C/D Colleen Jones, Principal, Content Science | ||||||||||
| 9:30 am - 10:00 am | [Featured Presentation] Onramp: Making the Case for Author Experience TOWN SQUARE A/B/C/D Rick Yagodich, Principal Consultant, Excolo | ||||||||||
| 10:00 am - 10:30 am | Interview: Content Design — Working Together for an Elegant User Experience TOWN SQUARE A/B/C/D Dave Lippman, Vice President and Executive Creative Director of Design, Commerce Experience, eBay Marketplaces DeAnn Wright, Manager, Geo Expansion and Help Content, eBay | ||||||||||
| 10:30 am - 11:00 am | Morning Refreshment Break TOWN HALL LOBBY | ||||||||||
| 11:00 am - 11:40 am | The OmniChannel Challenge TOWN SQUARE A/B/C/D Kevin Nichols, Director, Global Practice Lead, Content Strategy, Sapient/Nitro Marc Defigueiredo, Director, Internet Sales, Verizon Wireless Miguel Lunaparra, Creative Director, Global Experience Design, Sony Corporation of America Rebecca Schneider, President, Azzard Consulting, Inc. | [Case Study] Do More with Less Using Content Pillars FIRESIDE A/B Amy Higgins, Content Marketing & Social Media Manager – SMB, Concur | Visual Content Marketing: Emerging Trends and Case Study FIRESIDE C/D Adam Helweh, Founder and CEO, Secret Sushi Creative Janet Fouts, CEO, Tatu Digital Media Steve Farnsworth, Chief Marketing Officer, The @Steveology Group | ||||||||
| 11:50 am - 12:30 pm | Closing the Gap on the Adaptive Content Challenge FIRESIDE A/B Don Day, Principal Consultant, ContelligenceGroup.com | ||||||||||
| 12:30 pm - 2:00 pm | Lunch TOWN HALL LOBBY | ||||||||||
| 2:00 pm - 2:45 pm | [Featured Presentation] The Complete A-to-Z Guide to Personal Branding TOWN SQUARE A/B/C/D Barry Feldman, Owner, Feldman Creative | ||||||||||
| 2:45 pm - 3:10 pm | Afternoon Refreshment Break TOWN HALL LOBBY | ||||||||||
| 3:10 pm - 4:00 pm | Governance as Matchmaker: Charting the Relationship Roadmap to Omni-Channel Success TOWN SQUARE A/B/C/D Carrie Hunter, Founder, CMHunter Content Management Inc. | Separation Anxiety: Taking Messenger from a Feature to a Standalone App FIRESIDE A/B Marissa Phillips, Content Strategy Manager, Facebook | Managing the Politics of Content FIRESIDE C/D Hilary Marsh, Chief Strategist, Content Company, Inc. | ||||||||
| 4:10 pm - 4:50 pm | Designing for Content: An Interview with UX Maven John Maeda FIRESIDE A/B/C/D John Maeda, Partner (KPCB) / Chair of Design Advisory Council (eBay) Scott Abel, CEO and Chief Content Strategist, The Content Wrangler | ||||||||||
| 5:00 pm - 6:30 pm | Speechless Live and Wine & Cheese Reception sponsored by PayPal TOWN SQUARE A/B/C/D | ||||||||||
| 6:30 pm | Networking Dinners at Local Restaurants ON YOUR OWN | ||||||||||
| Tueday, November 18, 2014 - Day Two | ||||||
| 8:00 am - 8:45 am | Registration and Breakfast TOWN HALL LOBBY | |||||
| 8:45 am - 9:00 am | Welcome & Housekeeping TOWN SQUARE A/B/C/D Scott Abel, CEO and Chief Content Strategist, The Content Wrangler DeAnn Wright, Manager, Geo Expansion and Help Content, eBay | |||||
| 9:00 am - 10:30 am | [Opening Keynote] How to Convince Your Boss to Go All-In with Content Marketing TOWN SQUARE A/B/C/D Arnie Kuenn, CEO, Vertical Measures | |||||
| 10:30 am - 11:00 am | Morning Refreshment Break TOWN HALL LOBBY | |||||
| 11:00 am - 11:40 am | The Shortcut to Oz: Lessons Learned on 3 Content Journeys TOWN SQUARE A/B/C/D Alex Hunter, Sr. Content Designer, PayPal Lauren Moler, Content Strategist, PayPal Jessica Pease, Content Strategist, PayPal | Content Strategy Across Geographies and Platforms FIRESIDE A/B Melinda Flores, Associate Director of Content Strategy, VSA | Next Level of Collaboration: The Future of Content & Web Design FIRESIDE C/D Rebekah Cancino, Director of Content Strategy, Sitewire | |||
| 11:50 am - 12:30 pm | Influencing the Influencers: Building a Contributor Network from the Ground Up TOWN SQUARE A/B/C/D Kim Higdon, Content Marketing Manager, Off Madison Ave | Don't Fear the Sweeper: Scaling Content for Large eCommerce Sites FIRESIDE A/B Matt Hobbs, Senior User Experience Manager, National Builder Supply | ||||
| 12:30 pm - 2:00 pm | Lunch TOWN HALL LOBBY | |||||
| 2:00 pm - 2:45 pm | Out of the Silos and Into the Farm TOWN SQUARE A/B/C/D Marli Mesibov, Content Strategist and UX Consultant, Freelance | Start with Empathy: Content Strategy and Design Thinking FIRESIDE A/B Karin Ikavalko, Content Strategist, PayPal Catherine Walker, Design Lead, PayPal | Unlocking the Story: Engaging with Clients to Find the Key FIRESIDE C/D Keri Maijala, Brand Content Strategist, Financial Engines | |||
| 2:45 pm - 3:10 pm | Afternoon Refreshment Break TOWN HALL LOBBY | |||||
| 3:10 pm - 3:50 pm | Global Content Marketing Made Simple TOWN SQUARE A/B/C/D Pam Didner, Global Content Marketing Strategist, Author and Speaker | What is Plain Language, and Why Should Content Strategists Care? FIRESIDE A/B Dr. Deborah Bosley, Owner of and Principal, The Plain Language Group | Content Strategy Fundamentals: Deconstructing the Content Matrix and Future-Proofing Your Content FIRESIDE C/D Marlowe Sarah Beckley, Manager of Content Strategy, SapientNitro | |||
| 4:00 pm - 4:40 pm | Connecting the Content Marketing Dots…Content, Channels and Culture TOWN SQUARE A/B/C/D Laurie Paleczny, President, Dash Digital Group | |||||
| 4:45 pm - 5:00 pm | Closing Thoughts TOWN SQUARE A/B/C/D Scott Abel, CEO and Chief Content Strategist, The Content Wrangler DeAnn Wright, Manager, Geo Expansion and Help Content, eBay | |||||
