Why Content Across Screens?

Organizations around the globe are struggling to deliver the right content experience, to the right audience, anywhere, anytime—whether there is a device (or a screen) -- involved or not. Omni-channel experiences require strategic thinking and experience that is often in short supply. 

A report prepared for internal consumption by The New York Times, that was subsequently leaked to the media, showcases the challenges faced by both the venerable news publisher and every other content-producing organization hoping to compete for audience in an omni-channel world: "We need to organize and package our work in more useful ways and push relevant content to readers." To accomplish this goal, the Times report emphasizes the need for making content production efforts replicable and scalable. "It's a critical, difficult, and at times, painful transformation that will require us to rethink what we do every day." 

Creating a world filled with omni-channel content experiences requires us to rethink how we create, manage, and deliver content to those who need it. At Content Strategy Applied USA we will examine the knowledge, methods, skills and tools needed to help you think strategically about solving these and other challenges. We will focus on providing actionable information: Advice, guidance, and hands-on workshops designed to kickstart your thinking.