HOW Design

Whether you’re searching for inspiration or want to enhance your design skills—or, like most of us, both—you’ll find what you need in the HOW Design program. Bridgid Agricola and the HOW team are putting together a program that covers everything from working with clients to choosing type to staying creative on demand. You’ll get detailed skills and processes along with the big-picture creativity that will help you build a successful career.

Plus, you’ll get to spend five days with your own people: creatives from around the world. Trust us, the creative energy will be palpable and more invigorating than anything you’ve ever experienced.

Dieline Package Design

Successful brand managers and designers know that effective packaging is rooted in strategy. Make sure your strategy is sound—and learn how to communicate it to clients and corporate colleagues—with The Dieline Packaging Program.

The Dieline’s Andrew Gibbs has put together a program packed with best practices and case studies from top brands, all designed to help you develop your strategic skills and taking your branding expertise to the next level.

HOW Leadership

Effective leaders know when to listen. And the HOW Leadership Program, presented in partnership with Sterling Brands’ Debbie Millman, is packed with speakers that you’ll want to hear.

The speaker roster is bursting with effective leaders—the creatives, authors, and business folks who are shaping the future of design—that will help shape your own personal leadership mantra. It doesn’t even matter if you’re trying to manage an entire company, team or just yourself—you’ll discover the tools you need to fulfill your leadership goals.

In-House Management

As an in-house manager, you’re responsible for inspiring your team, keeping the work running smoothly, selling ideas up the corporate ladder, and dealing with the fallout when “creative” and “corporate” don’t mix.

Luckily the In-House Management program, led by long-time In-House attendees and in-house team managers Andy Brenits and Ed Roberts, was designed with your many roles in mind. You’ll brush up your business and communication skills, and pick up creative and leadership skills that will have your team producing their best work ever.

Creative Business Conference

Join Marketing Mentor founder Ilise Benun and her cadre of small business and freelancing experts for a crash-course in business. Designed for agencies of all sizes that focus on creativity—or that could use a creative approach to solutions—this program will offer expert guidance on creating a business action plan, pricing your work, cultivating a strong client base, and more.

Whether you're working solo, running an agency, or are summoning the courage to start your own creative business, you'll find all the resources you need in the Creative Business program.