Re:Think 2015

Judging Committee

Chris Bacon – Director, Consumer Insights & Strategy, E&J Gallo

Chris has led the global consumer insights team at the Gallo Winery since March, 2006. Since joining Gallo, Chris has reshaped the consumer insights function to focus on driving consumer and shopper learning into the decision-making process throughout the winery. Prior to joining Gallo, Chris was Global Director of Consumer Insights for the Personal Care Division of Colgate-Palmolive. Chris earned his B.A. in U.S. History from Yale University and his master of science in management from the Sloan School of Management at MIT.

Paul Banas – Director, Consumer Insights & Strategy, Kraft Foods, Inc.

Paul Banas, director of Consumer Insights and Strategy at Kraft Foods, is an experienced marketing research professional, with over 16 years of researching and developing consumer insights. His research on Kraft brands has spanned multiple aspects of the business, including new product development, integrated marketing communication and advertising research, brand positioning, and digital media and marketing. Within his current role at Oscar Mayer, Paul is championing efforts to increase the role of digital as a critical part of the future of marketing research, especially in the areas of social media listening, social media tracking and measurement, and digital advertising analytics.

Shawn Baron – Vertical Measurement Lead, Facebook, Inc.

Shawn Baron is CPG Measurement Lead at Facebook, working with brands to develop digital measurement strategies and analytics. Previously, he served as Director, Research and Insights at Undertone, a digital-advertising firm. Prior to Undertone, Shawn managed analytics at Mediacom, Mindshare, and Ogilvy involving brands that included Volkswagen, TD Ameritrade, and IBM. Shawn holds a Masters degree in biomedical sciences from Albany Medical College and a B.S. in biology from The State University of New York at Albany.

John Dick – Founder & CEO - CivicScience

John Dick is the founder and CEO of CivicScience Inc., a next-generation polling and large-scale data mining company. Prior to CivicScience, John was as the founder and president of GSP Corp., a government affairs consulting firm that specialized in serving early stage technology and biomedical companies. John began his career as a press aide to then-Senator Rick Santorum. He currently serves on the board of directors of the Health Hope Network and was a recipient of the esteemed Jefferson Award for his charitable endeavors. John is a graduate of Rollins College.

Jim Dravillas – Head of Advertising Research, Google, Inc.

Jim joined Google in 2010 as Head of Advertising Research. He provides innovative measurement and research solutions that illuminate the value of digital media and advertising to Google’s clients. Prior to Google, Jim spent over a decade building a first-class digital measurement and research practice at Ogilvy. He has a breadth of industry experience and has implemented advertising measurement, testing, and analytic solutions across nearly every business category. In conjunction with leading industry vendors, he has designed and implemented some of the very first controlled measurement of advertising impact in: online video; WAP advertising and mobile websites; live mobile television, and VOD. Jim serves as a leading consultant to the online analytics and research community.

Dr. Tom Evans – CEO, DTE Research

Dr. Thomas Evans, CEO of DTE Research, has a thirty-year research career, working for companies such as the Institute for Urban Studies, NBC, Westwood One, Arbitron, Nielsen Media Research, and ABC. His diverse research experience has included studying personalizing higher education for the Governor of Texas and researching the efforts of U.S. industry in the 1970s to move toward peace priorities for Senator Edward Kennedy. Prior to his role as CEO of DTE Research, he was VP of Audio Research and Special Projects for ESPN, Inc. Dr. Evans has served on various industry research boards, committees, and organizations, most recently The ARF Board of Directors. He is presently chair of the ARF Audio Forum, co-chairing the ARF Diversity Committee, and co-chairing the Define Quality Committee of the ARF Online Research Quality Forum. He also is on the Editorial Review Board of the Journal of Advertising Research. He completed his post-graduate work at Harvard University, as well as studied research methods and statistics at Columbia University.

John B. Ford, Ph.D. – Professor of Marketing and International Business and Eminent Scholar at Strome College of Business, Old Dominion University and Executive Editor (North America), Journal of Advertising Research

John B. Ford, Ph.D., is Professor of Marketing and International Business and Eminent Scholar at Strome College of Business, Old Dominion University and is currently Executive Editor (North America) for the Journal of Advertising Research. His research interests are in the areas of sex role portrayals in international advertising, consumer reaction to advertising exposure, cross-cultural marketing research issues, and non-profit donor behavior. He has presented seminars in many different countries on global advertising strategy, cultural mistakes and how to correct them, sensitivity to different cultures in the workplace, and what makes people give to charitable organizations. He is also presently serving on the editorial review boards for ten academic journals. John earned his doctoral degree from the University of Georgia.

Gayle Fuguitt – CEO & President, The ARF

Gayle Fuguitt became the first woman to lead The ARF when she became CEO and president in April 2013. She spent 32 years at General Mills, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of The ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she remains a trustee at the Minneapolis Institute of Art. Gayle was inducted into the Market Research Council, Inc. (MRC)’s Hall of Fame in 2014.

Amaya Garbayo – Associate Director, Analytics and Portfolio Solutions, Kellogg

Amaya Garbayo is an associate director of Analytics and Portfolio Solutions at Kellogg. She leads the digital measurement strategies and analytics for the Kellogg portfolio of brands, including Special K, Rice Krispies, and Eggo. Prior to Kellogg, Amaya spent seven years at Mindshare, where she partnered with clients to develop a research and analytics agenda that aligned their digital media strategies with their business goals. She has a bachelor’s degree from the University of Wisconsin, Stevens Point, and a graduate degree from Baruch College.

Bruce Goerlich – Chief Research Officer, Rentrak

Bruce Goerlich is CRO at Rentrak. He has more than 30 years of media research savvy. As CRO, he is driven to help the industry employ Rentrak intelligence to find and leverage the best media opportunities. He maintains a steady online presence with his blog,, and
 on Twitter (@bgoerlich). He is also an in-demand speaker for The ARF, AAAA, the ANA as well as other industry events around the country. He has served as Chairman of The ARF and President of the Market Research Council. Prior to Rentrak, he served as President, Strategic Services for Zenith Optimedia North America. Bruce happily lives in Forest Hills with his husband, his mother in-law in the garden apartment, the dog, and two very spirited cats.

Susan Griffin – CMO, BrainJuicer

Susan Griffin, CMO at Brainjuicer, has over 25 years of experience in the research industry from a client and consultant perspective. Prior to joining BrainJuicer in 2008, she established herself as a highly successful marketer and business development professional at vendors like GMI, Material ConneXion and Aberdeen Group, at Thomas Publishing and at entrepreneurial start-ups including SoftWatch, and Voyager. In addition to her current role, she’s also a member of BrainJuicer’s Executive Management Team and the AMA’s Marketing Insights Council. She lives in New York with her husband and daughter, spending any spare time indulging her love of theater and encouraging young creative people.

Steve C. Hill – SVP, Brand and Advertising Research, Bank of America

Steve C. Hill currently directs Bank of America’s Enterprise Marketing Effectiveness program across the bank’s major business lines. He has 20+ years managing Marketing Analytics & Research for various segments including Consumer, Wealth and Small Business, as well as holding enterprise responsibilities for Marketing Information Strategy, Delivery Systems Planning, and Debit Card programs. Throughout his career he has been instrumental in developing foundational information solutions for partners through data warehouse development and decision support capabilities. He has been a guest speaker at Goldman Sachs’ Internet and Information Tsunami, and recipient of three Ogilvy Awards with Bank of America. Steve has served on the board of various film and arts organizations in Northeast Florida and resides in Saint Augustine, Florida.

Ed Keller – CEO, Keller Fay Group

Ed Keller is CEO of the Keller Fay Group, an award-winning word of mouth research and consulting firm. He has been called “one of the most recognized names in word of mouth.” Keller is the co-author (with Brad Fay) of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, which was named “Best Marketing Book of 2013” by the American Marketing Association. Prior to founding Keller Fay, Ed was CEO of the well-known research firm, RoperASW. In 2011 he was awarded an ARF Great Mind Award from The Advertising Research Foundation, where he was a long-time board member. He is also on advisory boards of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania. Ed is a magna cum laude graduate of the University of Pennsylvania, where he also earned his M.A. in communications from the Annenberg School for Communication.

Charles Kennedy – Chief Research Innovation and Strategy Officer, The ARF

Charles Kennedy is currently the Chief Research Innovation and Strategy Officer at The ARF. Prior to this, he was EVP, Research and Insights at NBCUniversal Cable Entertainment. Kennedy led all research activity for the portfolio of channels, comprising USA, Syfy, E! Entertainment, Bravo, Oxygen, Chiller, Cloo, Sprout and Esquire Network. Before joining NBCUniversal, Kennedy was SVP, Research, for the ABC Television Network. His responsibilities included ratings analysis and forecasts, brand and program primary research, and support for sales, marketing, syndication and affiliate strategies.

Euan Mackay – Director, Kantar Media

Euan Mackay is a director at Kantar Media Custom. He works on both qualitative and quantitative projects with clients across the media landscape, including broadcasters, publishers, and outdoor specialists. Euan has a keen interest in communications and is the data visualization champion for Kantar Media. He’s a regular blogger who has contributed to various industry publications, including Brand Republic, Mediaweek, Ad Week and Mediatel as well as editing the Kantar Media weekly roundup blog. Outside of work he also contributes his point of view to a range of music websites.

Mainak Mazumdar – Chief Science Officer, Simulmedia

Mainak Mazumdar, Chief Science Officer of Simulmedia, is responsible for managing Simulmedia’s data science team in leading the invention and innovation of measurement methods and in using data science to differentiate their products. Mainak has nearly 20 years experience leading strategic initiatives and innovation programs integrating digital with core research. Previously, Mainak was Chief Strategy Officer at GfK. Mainak holds a B.A. from American Universitaire, Switzerland, and has completed an M.A. and doctoral work from Brown University. He holds U.S. patents in audience measurement and data integration techniques.

Marc Mazodier, Ph.D. – Assistant Professor, Hong Kong Baptist University and Research Associate, Ehrenberg-Bass Institute

Marc Mazodier, Ph. D., is Assistant Professor of Marketing at the Hong Kong Baptist University and Research Associate at the Ehrenberg-Bass Institute. Previously, he was Associate Professor at the University of Nottingham Ningbo (China) and Head of Department at the ISG Business School (France). Marc has served as a consultant to several international corporations in Hong Kong. His current areas of research include the efficiency of event communication strategies, learning of brand associations, and longitudinal methodologies. Marc is also an editorial board member for the Journal of Advertising Research.

Mark Menig – CEO, TrueSample, LLC

Mark was a member of the team that founded TrueSample in 2008 and brings nearly a decade of experience in global business leadership, corporate entrepreneurship, and technology innovation to his current role as the General Manager at TrueSample where he is responsible for the overall strategy and execution of the company. Mark graduated from the University of Washington with a double major in Marketing and Corporate Entrepreneurship and added a Certificate in Contract Management from the University of Washington Extension School.

Sable Mi – Senior Director, Research Strategic Planning, BrightRoll

Sable Mi is the Senior Director of Research and Strategic Planning at BrightRoll, where she leads the company's efforts in new research product development and testing, custom research for strategic accounts, and cross-platform measurement to demonstrate the effectiveness of digital video advertising. Sable has over two decades of experience in advertising, with deep knowledge culled from working at both full service agencies and the leading ad tech company. She was a recipient of the 2013 IAB Service Excellence Award for Optimizing Ad Effectiveness and is an active member of IAB, ARF and MRC. Sable earned her M.B.A. from Johns Hopkins University and her M.A. in Mass Communication from Towson University.

Will Neafsey – Global Consumer Analytics & Tracking Manager, Ford Motor Company

Will Neafsey is the global consumer analytics and tracking manager for Ford Motor Company. During his last 21 years with Ford, he has worked in Market Research, New Business Creation and Incubation, Information Technology, Operations Research, Manufacturing, and at Ford Financial. Prior to joining Ford, Will worked at Andersen Consulting and General Motors of Canada. He holds bachelor’s and master’s degrees in operations research from Cornell University, as well as an M.B.A. from Cornell's Johnson School.

Stephen Rappaport – Senior Consultant, Stephen D. Rappaport Consulting

Stephen Rappaport is senior consultant for Stephen D. Rappaport Consulting LLC, where he focuses on brand growth through consumer insights and crafting digital-first marketing, media, and advertising strategy. Prior to forming his consultancy, Steve spent seven years at the Advertising Research Foundation as knowledge solutions director. He is the author of The Online Advertising Playbook, Listen First, and The Digital Metrics Field Guide.

Jenni Romaniuk - Research Professor at Ehrenberg-Bass Institute/Co-Executive Editor, The Journal of Advertising Research

Professor Jenni Romaniuk is the Ehrenberg-Bass Institute’s International Director, responsible for developing the Institute’s global sponsor base. Her specialist research areas are Brand equity metrics and tracking, Advertising effectiveness, Word-of-mouth, Distinctive assets and Brand growth. Jenni is also the Executive Editor (International) of the Journal of Advertising Research.

Joel Rubinson – President, Rubinson Partners

Joel is President and founder of Rubinson Partners, Inc. marketing and research consulting for a brave new world and a member of the faculty of NYU Stern School of Business where he teaches social media strategy. Prior to starting his consultancy, as Chief Research Officer at The Advertising Research Foundation, Joel interacted directly with hundreds of research leaders and drove the organization’s initiatives regarding listening, research transformation, and shopper path to purchase. Joel is also a published author of numerous papers in professional journals and frequent speaker at industry conferences. He has taught the official American Marketing Association advanced tutorial on brand loyalty. Joel holds an M.B.A. in statistics and economics from the University of Chicago and a B.S. from NYU.

Damon Samuel – Director, Analytic Proof of Concepts – Big Data Product Development, AT&T

Damon Samuel, director of analytic proof of concepts at AT&T, has an extensive background in applying analytics to solve real world marketing problems. With a head for business and a knack for translating the technical aspects of data and models into plain English, he has led the development of many new marketing research insights at AT&T. Most recently, he led AT&T’s market mix modeling efforts. Damon also has experience running analytics for loyalty marketing and direct marketing.

Niels Schillewaert, Ph.D. – Co-founder and Managing Partner, InSites Consulting USA

Niels Schillewaert, Ph.D. is co-founder and managing partner at InSites Consulting USA. He runs consulting projects for leading global brands, including MasterCard, Coca-Cola, ABInBev, AT&T, and Pernod-Ricard. His motto is “innovate if relevant” – as too often we focus on technology not humans. Niels has a strong academic background as a marketing professor at the Vlerick Business School and an ISBM Research Fellow at PennState University. Niels is a frequent speaker at international conferences and a Council member of Esomar. His research has been awarded several times and published in leading scientific journals, including Journal of Marketing, Journal of Services Research and Journal of the Academy of Marketing.

David Shiffman – EVP, Research Director, MediaVest

David Shiffman, EVP Research Director at MediaVest, is responsible for driving consumer and media research innovation. Most recently, David oversaw Community Explorer research designed to provide a human-centric view of today’s online and offline communities. Additionally, David and his team developed a proprietary methodology (POEM) for measuring the impact and interactions between Paid, Owned and Earned Media and the ripple effect they have on each other. As a result of this work and more, David was recognized by iMedia in 2011. David holds an M.A. in communication management from the Annenberg School of Communication of Southern California.

Mark Truss – Global Director of Brand Intelligence, JWT

Mark Truss, Global Director of Brand Intelligence at JWT, oversees research, insights and brand intelligence. Using traditional and emerging research techniques, Mark and his team help brands uncover hidden truths about consumers, cultures and brands that drive engaging communications across a variety of media channels. Before joining JWT in 2002, Mark held the position senior vice president at market research companies The NPD Group and Ipsos. Mark is an active contributor within the research industry, writing for and speaking at various industry events. His work has been covered in numerous news outlets including Time, Newsweek, The Wall Street Journal, and Reader’s Digest, and he is a guest speaker/lecturer at many corporate events and universities.

Leslie Wood – CRO, Nielsen Catalina

Leslie Wood is CRO of Nielsen Catalina Solutions, where she is responsible for research and development. She has a long history of involvement in single-source methodologies, including BehaviorScan, Scan America, and Project Apollo. She is treasurer of the Market Research Council, secretary of the Advertising Research Council, and Nielsen’s liaison to the Center for Research Excellence’s ROI Committee. Leslie has a B.S. from Hunter College and a Ph.D. from the University at Albany.

Becky Wu, Ph. D. – SVP, Research, Luth Research

Becky Wu is SVP of Luth Research and brings unique perspectives in a wide array of research practices, particularly in the areas of advertising effectiveness, new product development, media measurement, and branding and marketing strategies. Becky has frequently worked with companies including LG Mobile Communication, Cox Communications, Comcast Cable Communications, Cricket Communications, HSBC, Disney Digital Publishing, and ProFlowers. She publishes and speaks about research techniques, consumer insights and technology adoption across a variety of industry publications and events. Becky earned her Ph.D. at Pennsylvania State University; with a focus in the diffusion of mobile technologies.

Pranav Yadav – CEO, Neuro-Insight US Inc.

Pranav Yadav, CEO of Neuro-Insight US, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between products and consumers. Previously, Pranav worked at ReD and Goldman Sachs. He graduated from Carleton College with degrees in mathematics, physics, and economics.