ADVANCED DIGITAL CHURCH COMMUNICATION

Online Workshop Agenda Description

This 4-part course is designed for church leaders of all kinds—from pastors to communications managers and even volunteers. It will teach them how to harness digital tools and data to support and improve the health of their congregations.

Touching on a range of important and practical topics, this course includes the four live lessons (along with their recordings), a take-home crisis communications plan development guide, and office hours for specific questions and concerns.

The dates for the four sessions, along with the details of those sessions, are as follows:

 

THURSDAY, FEBRUARY 3  | 1:00 P.M. EASTERN STANDARD TIME

Demystifying Email Marketing

Looking for ways to reach your congregation effectively and bring members closer together? All you need is an effective church email campaign. Discover why an effective campaign is about more than sharing important information and keeping in touch.

In this 75-minute session, we will review:

- the challenges of church email marketing and how to overcome them

- how to increase your open rates and secure your subscribers' attention

- the importance of targeted marketing and the creation of a welcome series for new church members

 

THURSDAY, FEBRUARY 10  | 1:00 P.M. EASTERN STANDARD TIME

Search Engine Optimization

Growing your church can start with a click. Search Engine Optimization is the process of improving your online presence and bringing people searching online to your front doors.

In this 75-minute session, we will review:

- how to research and incorporate keywords on your website

- on-page SEO vs. off-page SEO and how to go about both

- the 7 steps toward better optimization

 

THURSDAY, FEBRUARY 17  | 1:00 P.M. EASTERN STANDARD TIME

Key Performance Indicators

Key Performance Indicators (KPIs) are business metrics used to evaluate factors that are crucial to the success of an organization. Explore critical data resources and the important role they can play in thriving congregations.

In this 75-minute session, we will review:

- the common digital metrics that thriving churches are measuring

- barriers to the right digital metrics

- 5 best growth strategies

 

THURSDAY, FEBRUARY 24  | 1:00 P.M. EASTERN STANDARD TIME

Crisis Communications

Churches need to be prepared for a crisis situation. An understanding of the nature of crisis communication as well as the right kind of preparation will help everyone work through a crisis situation in the most positive and encouraging manner possible.

In this 75-minute session, we will review:

- how to develop a crisis communications plan

- the 5 most important proactive crisis management steps

- lessons learned from the pandemic