SOCIAL MEDIA DEEP DIVE FOR CHURCHES

Online Workshop Agenda Description

This 4-part course is designed for anyone who communicates—or wants to communicate—on behalf of a church via social media. It will demystify social media platforms and teach you how to use them most effectively in connecting with your congregation.

The dates for the four sessions, along with the details of those sessions, are as follows:

 

TUESDAY, OCTOBER 19  | 11 A.M. (ET)

All Platforms Are Not Equal

Every social media platform serves a different purpose, reaches a different audience, and should be used differently. In this 75-minute session, we will:

- address the function and demographics behind all popular platforms

- review how to use them to their fullest advantage

- determine the most appropriate platform(s) for your church

 

TUESDAY, OCTOBER 26  | 11 A.M. (ET)

Best Practices & FAQs

Most churches make the same basic mistakes when it comes to social media. And I get the same questions in classes and consulting. In this 75-minute session, we will:

- highlight the most common social media pitfalls among churches

- teach you how to avoid them in the future

- clear up any lingering confusion about the ins and outs of posting

 

TUESDAY, NOVEMBER 2  | 11 A.M. (ET)

Making It Work For You

Do you find yourself looking for things to post? Do you wonder when to post them? The biggest hurdle to impactful social media communication is getting and staying organized. In this 75-minute session, we will:

- pinpoint the best types of content and the best times to post

- share all the industry secrets for scheduling and saving time

- help you develop your own content calendar and messaging direction

 

TUESDAY, NOVEMBER 9  | 11 A.M. (ET)

From Analytics to Insights

Every social media platform provides its users with a wealth of information. But understanding this information and how to use it can be difficult. In this 75-minute session, we will:

- break down the types of analytics and what they mean

- measure the impact of your marketing, content, and social activity

- uncover the insights to inform and improve your strategy