Retail Marketing & Advertising Training January 26, 2022

Ed Curry comes to NIADA with more than 40 years of auto industry experience, including 21 years in retail, starting as a salesman while attending college. He’s served in every front end dealership role from sales to general manager to owner of an independent dealership that included a BHPH operation. Curry held a number of leadership positions in more than eight years with Sonic Automotive, one of America’s largest auto retailers, including national used vehicle director, national sales director, senior vice president of staff operations and vice president of used vehicle sales. During his tenure he helped create Sonic’s Dealer Academy and wrote much of the curriculum for its first graduating class. He also created an industry first – Sonic University, which provided training to all dealership roles using both live training and distance learning. Curry then joined NCM Associates and rewrote its used car bootcamp and training program as well as conducting the classes and training other instructors. He was also a regular contributor to Ward’s Dealer Business magazine. He later held senior positions in the used vehicle operations of Asbury Automotive and Van Tuyl Group, and was executive manager for a franchise dealership owned by Berkshire Hathaway Automotive. And he was general manager of Atlanta Luxury Motors, an independent operation that was in the initial phases of adding new car franchises to its seven used car locations.