Church Communications: During Covid-19 and Beyond
 

Church Communications: During Covid-19 and Beyond

Online Workshop Agenda Description

This 4-part webinar is designed for church leaders—from pastors to communications managers—to learn to more easily and effectively navigate their church's communications during the pandemic. Touching on a range of important and practical topics, this course includes the four live lessons (along with their recordings), a take-home communications roadmap, and office hours with Christen Kinard for specific questions and concerns. Each session will be one-hour long with a Q&A.

The dates for the four sessions, along with the details of those sessions, are as follows:

 

THURSDAY, OCTOBER 8 | 10 A.M. EST

Livestreaming: A Clearer Picture

You began livestreaming your service as soon as lockdown occurred. Now it's time to reflect on and possibly revise what you're doing and how. We will review:

  • best livestreaming practices & the tools you'll need
  • whether your church is a "production" or a "broadcast" church
  • what to anticipate in a post-pandemic transition

 

THURSDAY, OCTOBER 15 | 10 A.M. EST

Beyond the Live Stream

Your social media channels are for more than just livestreaming. They can help you foster engagement and community digitally and create active participants in your workshop, ministry, and outreach. We will review:

  • creative ways to use social media for community-building
  • how to understand and learn from social media channels' analytics
  • tags and hashtags: how to use them and why they are important

 

THURSDAY, OCTOBER 22 | 10 A.M. EST

How to Increase Online Giving

Those who support your church should be able to give easily on your website (without an account) and through a mobile app or test to give option. Your church should receive at least 50% of donations via online giving. We will review:

  • specific action items to increase online giving
  • which online giving tools are most effective
  • how to better communicate your church's needs

 

THURSDAY, OCTOBER 29 | 10 A.M. EST

Virtual Curb Appeal

Your website is now your front door. (It was before the pandemic, too.) If your members on the fringe or virtual visitors can't find the information they're looking for about your church and its offerings, then it's easier to look elsewhere or stop looking altogether. Changes you make to your website now will continue to have an impact long after this crisis is over. We will review:

  • three participating church websites to assess wins and identify gaps
  • recommendations on updating navigation and content throughout your website without starting from scratch
  • an introduction to SEO (search engine optimization)