HOW Design Conference Agenda

The HOW Design Conference program is loaded with graphic design sessions that will inspire you. So whether you want inspiration to create, inspiration to advance your career or inspiration to become the absolute best designer you can be…well, you’ll find it right here.

We’ve tagged each of the sessions with their main focus(es) to help you sort through this wealth of information—just look for the tags after each session description in the pop-up boxes.

And don’t forget about Bonus Events like Graphic Design Studio Tours, Workshops and Lunches. (Extra Fee Required)

Sunday, June 23rd
8:00 am - 12:00 pmHDC Morning Studio Tour (Extra Fee Required)
8:30 am - 6:30 pmStock Photography Expo
9:00 am - 12:00 pmHDC Workshop: Anatomy of a Logo (Extra Fee Required)
Von Glitschka, Principal, Glitschka Studios
9:00 am - 12:00 pmHDC Workshop: InDesign Workshop (Extra Fee Required)
David Blatner, Author, Co-Creator, & PEPCON
9:00 am - 12:00 pmHDC Workshop: Why Design Research Matters. Considering the user in every part of the Design process. (Extra Fee Required)
Erin Sanders, Senior Interaction Designer, frog
12:15 pm - 1:45 pmHDC Networking Lunch (Extra Fee Required)
Justin Ahrens, Creative Director, Rule 29
12:15 pm - 1:45 pmInSource Roundtable & Lunch (Extra Fee Required)
Andy Brenits, President , InSource
1:00 pm - 5:00 pmHDC Afternoon Studio Tour (Extra Fee Required)
2:00 pm - 5:00 pmHDC Workshop: HTML & CSS for Visual Designers (Extra Fee Required)
Matthew Richmond, Founding Partner, Executive Creative Director and Developer, The Chopping Block, Inc.
2:00 pm - 5:00 pmHDC Workshop: Hands-On Creative Briefing (Extra Fee Required)
Terry Lee Stone, Writer, Design Management Consultant and Creative Strategist
2:00 pm - 5:00 pmHDC Workshop: Creative Fuel: A Laboratory Workshop for Nitro-Charging Your Idea Output (Extra Fee Required)
Stefan Mumaw, Creative Director, Purveyor of All That Rocks, Callahan Creek
4:30 pm - 6:30 pmHOW Design Live Networking Kickoff - HDC, IHMC, CFC, DPDC
6:30 pm - 8:00 pmHOW Design Live Opening Keynote - 1. How to Steal Like an Artist - HDC, IHMC, CFC, DPDC
Austin Kleon, Best-Selling Author
8:00 pm - 10:00 pmHOW Design Live Opening Reception / Exhibit Hall Opening - HDC, IHMC, CFC, DPDC

Monday, June 24th
7:30 am - 8:30 amAdobe Session: Everything you need to know about Adobe Creative Cloud - HDC
Rufus Deuchler, Senior Worldwide Design Evangelist, Adobe Systems, Inc.
8:00 am - 9:00 amContinental Breakfast / Exhibit Hall Open - HDC (sponsored by Hoefler & Frere-Jones)
9:00 am - 10:15 am2. Play - HDC
Jessica Walsh, Partner, Sagmeister & Walsh
3. ON FAILURE : How the Worst Moments in Your Life Can Turn Out to Be the Best - HDC
Debbie Millman, President, Design, Sterling Brands
Dirty, Rotten Recruiting Secrets - HDC
Judi Wunderlich, Wunderland
9:00 am - 12:00 pmCFC Workshop: Determine Your Positioning and Find Your Target Market - Extra Fee Required
Ilise Benun, Founder, Marketing Mentor
10:45 am - 12:00 pm4. Type or Consequences - HDC
Denise Bosler, Professor, Kutztown University
5. Advanced Proposal & Pricing Strategies - HDC
Emily Cohen, Consultant
6. Creatively Recalculating Your Daily Design Routine - HDC
Von Glitschka, Principal, Glitschka Studios
7. Nailing Logos: from Brainstorm to Finish - HDC
Jim Krause, Designer and Author, Jim Krause Design
8. How Your Sketchbook Can Open Your Mind, Boost Your Creativity & Rock Your World - HDC
Danny Gregory, Executive Creative Director and Managing Partner, Mcgarrybowen
Creating and Promoting Business with Blurb
Donna Boyer, Chief Product Officer, Blurb
12:00 pm - 2:00 pmLunch on Your Own -HDC
12:00 pm - 6:30 pmExhibit Hall is open 12:00 pm - 6:30 pm this afternoon
12:15 pm - 1:15 pmAdobe Session: Create iPad apps without writing code - HDC
Terry White, Worldwide Creative Suite Design Evangelist, Adobe Systems, Inc.
1:00 pm - 4:00 pmCFC Workshop: You Don’t Know What You know: Developing Your Content Strategy - Extra Fee Required
Mark O'Brien, CEO, Newfangled
2:00 pm - 3:15 pm9. How to Change Your World (Or at Least Your Part of It) with Socially Conscious Design - HDC
Noah Scalin, Founder, Another Limited Rebellion
10. My Top 10 Design Business Failures - HDC
David Sherwin, Principal Designer, frog
11. Pencil to Pixel: Making the Transition from Print to Interactive - HDC
Jose Caballer, Chief Education Officer , The Skool
12. Darwin Meets Shark Tank: Progressive Evolution and the Redefinition of the Creative Role - HDC
Matt Mattus, Creative Director, Hasbro's Integrated Play and Global Design and Development
13. Creative Boot Camp: Generate Ideas in Greater Quantity & Quality in 60 Minutes - HDC
Stefan Mumaw, Creative Director, Purveyor of All That Rocks, Callahan Creek
Saying "No" Never Felt So Good: How the House of Blues Design Team Improved Their Ability to Deliver
Erin Frey, Creative Director, House of Blues Entertainment
Brent Mark, Senior Consultant, AtTask
3:45 pm - 5:00 pm14. Expand Your Realm for Success: Grow Giant Ears and Listen for Hidden Opportunities - HDC
Bob Calvano, Director of Global Creative Studios, Merck
15. Archetypes in Branding - HDC
Joshua Chen, Principal and Creative Director, Chen Design Associates
Margaret Hartwell, Strategy Consultant, Educator and Coach
16. Design Career Life Cycle - HDC
Terry Lee Stone, Writer, Design Management Consultant and Creative Strategist
17. How Websites Are Built - HDC
Chris Butler, COO, Newfangled
18. Shitty Typography on a Cat & Other Ways to Design with Humor - HDC
Heather Bradley, Creative Director, Cheezburger
Designer's Guide to Controlling Color
John Scott Thorburn, Senior Color Analyst, Canon USA
5:00 pm - 6:30 pmHappy Hour in Exhibit Hall - HDC, DPDC
6:30 pm - 7:30 pmReinventing Your Ideas: How the Little Things Yield Big Results - HDC, DPDC, IHMC, CFC
Johnny Earle aka Johnny Cupcakes, Founder, Johnny Cupcakes

Tuesday, June 25th
8:00 am - 9:00 amContinental Breakfast / Exhibit Hall Open - HDC
9:00 am - 10:15 am19. Selling Creativity - HDC
Mary Zalla, CEO, Landor Associates
20. Basic Principles of Identity Design - HDC
Sagi Haviv, Partner and Designer, Chermayeff & Geismar & Haviv
Pushing the Envelope: Direct Mail - HDC
Daniel Dejan, North American ETC Print & Creative Manager, Sappi Fine Paper
Trish Witkowski, Chief Folding Fanatic ,
10:45 am - 12:00 pm21. Hungry. Will Work for Groceries. - HDC
Tim Cox, Director of Creative Strategy, Publix Super Markets
22. Design Currency: Understand, Define & Promote the Value of Your Design Work - HDC
Jenn Visocky O’Grady, Principal and Creative Director, Enspace
Ken Visocky O’Grady, Principal, Enspace
23. The Craft of Design - HDC
Christian Helms, Founder, Helms Workshop
24. Print to Interactive Roadmap - HDC
Patrick McNeil, Creator,
25. Obsessive Creative Disorder Development: Keeping Negative Thoughts and Anxiety Out of Your Workflow - HDC
Stephanie Voss, Art Director, ER Marketing
CINEMA 4D to After Effects: The Ultimate Motion Graphics Workflow
Nick Campbell, Greyscalegorilla
12:00 pm - 2:00 pmLunch On Your Own / Exhibit Hall Open - HDC
12:15 pm - 1:15 pmAdobe Session: Create HTML websites for desktop and mobile devices, without writing code - HDC
Rufus Deuchler, Senior Worldwide Design Evangelist, Adobe Systems, Inc.
12:15 pm - 1:45 pmLunch with a HOW Speaker - HDC (Extra Fee Required)
2:00 pm - 3:15 pm26. Embracing Change: Reimagining SFMOMA - HDC
Jennifer Sonderby, Design Director, San Francisco Museum of Modern Art
27. Battle Ground to Higher Ground: Resolving Conflict - HDC
Cami Travis-Groves, Good Juju Spreader, Camiimac, LLC
28. The Modern Day Portfolio - HDC
Hank Richardson, Design Educator
29. Photoshop to HTML - HDC
Chris Converse, Partner, Designer, and Developer, Cōdify Design Studio
30. ROY G. BIV: An Exceedingly Surprising Talk About Color - HDC
Jude Stewart, Contributing Editor, Print
Web-to-Print: Your Design – Only Better
Ken dela Cruz, Creative Manager, PsPrint
Brian Bernardino, Sr. Graphic Designer, PsPrint
Dave Metran, Graphic Designer, PsPrint
Paul Walker, Product Marketing Manager, PsPrint
3:45 pm - 5:00 pm31. Web Hosting 101 - HDC
Patrick McNeil, Creator,
32. The Four Pillars of the Redefined Agency (formerly New Methods of Agency Efficiency) - HDC
Jeni Herberger, The Fulcrum Agency
33. Designing in My Underwear—Briefs on a Career - HDC
Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives
34. Storytelling in the Age of the Tablet - HDC
Dr. Mario Garcia, CEO / Founder, Garcia Media
35. What Movies Can Teach You on How to Be a Better Designer - HDC
Justin Ahrens, Creative Director, Rule 29
The Creative Power of Brands Without Boundaries
Ron Selvey, Marketing & Creative Strategist, WebDAM
Cari Herod, Creative Department Manager, Nor Cal, Santa Cruz Brands, NHS, Inc.
5:15 pm - 6:00 pmEffective project management within a creative environment: People, process and technology.
Malcolm Wolter, Vice President of Digital, BrandExtract
6:00 pm - 7:30 pmHOW Design Live Portfolio Review
9:00 pm - 11:30 pmHOW Design Live Closing Reception - HDC, DPDC

Wednesday, June 26th
8:30 am - 9:30 amContinental Breakfast - HDC, DPDC
8:30 am - 9:30 amDesigning for the Responsive Inbox
Chris Korbey, Creative Director, Emma
9:45 am - 11:00 am36. Who Are You? Who Needs to Know? A Personal Branding Experience - HDC, DPDC
Alina Wheeler, Author
37. How to Avoid Work - HDC, DPDC
James Victore, Professor, School of Visual Arts in New York
30 Bright Ideas to Ignite Reader Interest
Kit Hinrichs, Principal and Creative Director, Studio Hinrichs
11:15 am - 12:30 pmHOW Design Live Closing Keynote - 38 (21). Idea Execution: How Ideas Are Brought to Life - HDC, DPDC
Scott Belsky, Co-Founder and CEO, Behance