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HOW Design Live Schedule-at-a-Glance
Get a quick overview of the events, sessions and panels happening at HOW Design Live
across all four Conferences—you can even print out the handy at-a-glance schedule
shown below.
Want to get the absolute most out of HOW Design Live? Sign up for The BIG Ticket! You’ll get
exclusive access to all four events—the HOW Design Conference, InHOWse Managers
Conference, Creative Freelancer Conference and The Dieline Package Design Conference.
Note: Don’t miss out on Bonus Events like the Studio Tours, Workshops and Lunches. (Extra Fee Required)
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| | | | | | | |  8:00 am - 8:30 am | 1. Official Welcome to CFC - CFC
Ilise Benun, Founder, Marketing Mentor | | 8:30 am - 9:00 am | 2. Hey, We’ve Been Here Before - CFC
Luke Mysse | | 9:00 am - 10:00 am | 3. Integrating Your Values and Your Positioning - CFC
Sarah Durham, Principal, Big Duck | | 9:00 am - 9:15 am | 1. Welcome and InSource Recognition - IHMC
Andy Brenits, President , InSource
Andy Epstein, Head of The BOSS Group, Merck | | 9:15 am - 10:30 am | 2. Opening Keynote: FedEx, Corn Sex, Prefrontal Cortex & Other Charms for In-House Hexes - IHMC
Sam Harrison, Author | | 10:15 am - 11:00 am | 4. What to Expect When You’re Freelancing - CFC
Bryn Mooth, Indepentent Journalist & Copywriter, writes4food.com | 5. From the Trenches Panel: How to Grow Into a Small Business (With or Without Employees) - CFC - Moderated by Ilise Benun
Jonathan Cleveland, Founder, Cleveland Design
Jenn David Connolly, Founder and Creative Director, Jenn David Design
Stacey King Gordon, President and Founder, Suite Seven
Kirk Roberts, Owner, Kirk Roberts Design | | 10:45 am - 12:00 pm | 3. Bright Lights, Big Future: 5 Trends Affecting Every In-House Creative Team - IHMC
Donna Farrugia, Executive Director, The Creative Group | | 11:00 am - 11:45 am | 6. How to Stuff 10 Pounds of You-Know What Into a 5-Day Week (Week After Week) - CFC
Jim Krause, Designer and Author, Jim Krause Design | 7. Cut the Crap and Start Networking - CFC
Dana Manciagli, Networking and Career Expert, and Speaker/Author of “Cut the Crap, Get a Job!” | | 11:45 am - 1:30 pm | Lunch On Your Own - CFC | | 12:00 pm - 1:00 pm | Lunch On Your Own - IHMC | | 1:00 pm - 2:00 pm | 4. In-house Up Close and Personal - IHMC
Stefan Mumaw, Creative Director, Purveyor of All That Rocks, Callahan Creek | | 1:30 pm - 2:30 pm | 8. Pitch Perfect™: Never Be A Deer in Headlights Again! - CFC
Dyana Valentine | | 2:00 pm - 3:15 pm | 5. Re-Invention: Staying Fresh - IHMC
Michael Lejeune, Creative Director, LA Metro | | 2:45 pm - 3:30 pm | 9. Saving Your Sanity Through Better Client Relations: How to Stop Apologizing, Say No Tactfully and Know When to Shut Up and Listen - CFC
Alisa Bonsignore, Clarifying Complex Ideas | 10. Promote and Present: How to Speak Persuasively to Current and Future Clients, In Person and Virtually - CFC
Jezra Kaye, President, Speak Up For Success | | 3:30 pm - 4:30 pm | 11. From the Trenches Freelance Panel: The Skinny on Working with Corporate Clients - CFC - Moderated by Ilise Benun
Alisa Bonsignore, Clarifying Complex Ideas
Jonathan Cleveland, Founder, Cleveland Design
Stacey King Gordon, President and Founder, Suite Seven
Dana Manciagli, Networking and Career Expert, and Speaker/Author of “Cut the Crap, Get a Job!” | | 3:45 pm - 5:00 pm | 6. Working With Outside Agencies - IHMC
Andy Epstein, Head of The BOSS Group, Merck | | 4:30 pm - 5:00 pm | 12. Day 1 Takeaways - CFC
Ilise Benun, Founder, Marketing Mentor | | 5:00 pm - 6:30 pm | Happy Hour + Matchmaking for Freelancers & InHOWse - CFC, IHMC |
| | | | | | | | 8:00 am - 8:50 am | Breakfast Roundtables - IHMC
Andy Brenits, President , InSource | | 8:00 am - 8:50 am | Breakfast Roundtables - CFC | | 8:00 am - 12:00 pm | HDC Morning Studio Tour (Extra Fee Required) | | 8:30 am - 6:30 pm | Stock Photography Expo | | 9:00 am - 10:00 am | 13. The Dark Art of Pricing - CFC
Jessica Hische, Letterer, Illustrator | | 9:00 am - 10:15 am | 7. How to Manage a Creative Team - IHMC
Rena Delevie, Owner, The Roundtable Business | | 9:00 am - 12:00 pm | HDC Workshop: Anatomy of a Logo (Extra Fee Required)
Von Glitschka, Principal, Glitschka Studios | | 9:00 am - 12:00 pm | HDC Workshop: InDesign Workshop (Extra Fee Required)
David Blatner, Author, Co-Creator, InDesignSecrets.com & PEPCON | | 9:00 am - 12:00 pm | HDC Workshop: Why Design Research Matters. Considering the user in every part of the Design process. (Extra Fee Required)
Erin Sanders, Senior Interaction Designer, frog | | 10:15 am - 11:00 am | 14. Making People Love You Madly: Selling Yourself in the Postmodern Marketplace - CFC
Colleen Wainwright, communicatrix.com | 15. The Conversion-Focused Website - CFC
Mark O'Brien, CEO, Newfangled | | 10:45 am - 12:00 pm | 8. Chargebacks: A Double-Edged Sword - IHMC
Jackie Schaffer, Vice President and General Manager, Cella Consulting | | 11:05 am - 12:05 pm | 16. Creatively Legitimate Expenses: Don’t Cheat Yourself - CFC
June Walker, Tax Advisor & Accountant | | 12:00 pm - 2:00 pm | Lunch On Your Own - IHMC | | 12:05 pm - 1:30 pm | Lunch On Your Own - CFC | | 12:15 pm - 1:45 pm | HDC Networking Lunch (Extra Fee Required)
Justin Ahrens, Creative Director, Rule 29 | | 12:15 pm - 1:45 pm | Lunch with an InHOWse Speaker - IHMC (Extra Fee Required) | | 12:15 pm - 1:45 pm | InSource Roundtable & Lunch (Extra Fee Required)
Andy Brenits, President , InSource | | 1:00 pm - 1:50 pm | 1. Packaging a Retail Experience - DPDC
Mike Peck, Creative Director, Packaging, Starbucks Coffee Company | | 1:00 pm - 5:00 pm | HDC Afternoon Studio Tour (Extra Fee Required) | | 1:30 pm - 2:30 pm | 17. CFC Lab: Freelancers Speak on Their Best Business Practices - CFC - Moderated by Jezra Kaye
Jenn David Connolly, Founder and Creative Director, Jenn David Design
Jen Lombardi, Head Honcho and Creative Genius, Kiwi Creative
Erin Pheil, Owner, TimeForCake Web Strategy
Jason Early, Founder & Designer, gruntmonkey | | 2:00 pm - 2:50 pm | 2. Tweet, Pin, Post, and Text: Designing Your Digital Moment Of Truth - DPDC
Steve Kazanjian, Vice President, Global Creative, MeadWestvaco (MWV) | | 2:00 pm - 3:15 pm | 9. In-House Overhaul: A Case Study in Strategic Transformation - IHMC
Scott Kirkwood, Senior Director, National Parks Conservation Association
Annie Riker, Graphic Designer, National Parks Conservation Association | | 2:00 pm - 5:00 pm | HDC Workshop: HTML & CSS for Visual Designers (Extra Fee Required)
Matthew Richmond, Founding Partner, Executive Creative Director and Developer, The Chopping Block, Inc. | | 2:00 pm - 5:00 pm | HDC Workshop: Creative Fuel: A Laboratory Workshop for Nitro-Charging Your Idea Output (Extra Fee Required)
Stefan Mumaw, Creative Director, Purveyor of All That Rocks, Callahan Creek | | 2:00 pm - 5:00 pm | HDC Workshop: Hands-On Creative Briefing (Extra Fee Required)
Terry Lee Stone, Writer, Design Management Consultant and Creative Strategist | | 2:30 pm - 3:30 pm | 18. 30 in 60 - CFC
Dyana Valentine
Jim Krause, Designer and Author, Jim Krause Design | | 3:00 pm - 3:50 pm | The Dieline Package Design Awards 2013 - DPDC | | 3:45 pm - 4:15 pm | 19. Day 2 Takeaways - CFC
Ilise Benun, Founder, Marketing Mentor | | 3:45 pm - 5:00 pm | 10. INside In-House: Project Management – Controlled Chaos - IHMC
Andy Epstein, Head of The BOSS Group, Merck
Andy Brenits, President , InSource | | 4:00 pm - 4:50 pm | Best of Show: The Dieline Package Design Awards - DPDC | | 4:15 pm - 4:45 pm | 20. Where We Going? - CFC
Luke Mysse | | 4:30 pm - 6:30 pm | HOW Design Live Networking Kickoff - HDC, IHMC, CFC, DPDC | | 6:30 pm - 8:00 pm | HOW Design Live Opening Keynote - 1. How to Steal Like an Artist - HDC, IHMC, CFC, DPDC
Austin Kleon, Best-Selling Author | | 8:00 pm - 10:00 pm | HOW Design Live Opening Reception / Exhibit Hall Opening - HDC, IHMC, CFC, DPDC |
| | | | | | | | 7:30 am - 8:30am | Adobe Session: Everything you need to know about Adobe Creative Cloud - HDC
Rufus Deuchler, Senior Worldwide Design Evangelist, Adobe Systems, Inc. | | 8:00 am - 8:50 am | Breakfast Roundtables / HDL Exhibit Hall Open - CFC | | 8:00 am - 8:50 am | Breakfast Roundtables - IHMC | | 8:00 am - 8:50 am | Continental Breakfast / Exhibit Hall Open - DPDC (sponsored by Hoefler & Frere-Jones) | | 8:00 am - 9:00 am | Continental Breakfast / Exhibit Hall Open - HDC (sponsored by Hoefler & Frere-Jones) | | 9:00 am - 9:45 am | 3. Stay Thirsty, Stay Foolish. The Story of Vitaminwater. - DPDC
Alex Center, Senior Designer, The Coca-Cola Company | | 9:00 am - 10:15 am | 2. Play - HDC
Jessica Walsh, Partner, Sagmeister & Walsh | 3. ON FAILURE : How the Worst Moments in Your Life Can Turn Out to Be the Best - HDC
Debbie Millman, President, Design, Sterling Brands | Dirty, Rotten Recruiting Secrets - HDC
Judi Wunderlich, Wunderland | | 9:00 am - 10:15 am | 11. The Art of Saying No: Setting Yourself Up for Success - IHMC
Jim Woods, Creative Director, Aquatic Division, United Pet Group | | 9:00 am - 12:00 pm | CFC Workshop: Determine Your Positioning and Find Your Target Market - Extra Fee Required
Ilise Benun, Founder, Marketing Mentor | | 9:50 am - 10:35 am | 4. Brand Ennobled—Honoring Equity and Reviving Relevance - DPDC
Joseph Duffy, Design Director, Duffy & Partners | | 10:45 am - 11:30 am | 5. Cultural Shifts and the Changing Face of Retail Packaging - DPDC
William Harper, Senior Creative Director , Kaleidoscope
Demetrius Romanos, Executive Creative Director, Kaleidoscope | | 10:45 am - 12:00 pm | 4. Type or Consequences - HDC
Denise Bosler, Professor, Kutztown University | 5. Advanced Proposal & Pricing Strategies - HDC
Emily Cohen, Consultant | 6. Creatively Recalculating Your Daily Design Routine - HDC
Von Glitschka, Principal, Glitschka Studios | 7. Nailing Logos: from Brainstorm to Finish - HDC
Jim Krause, Designer and Author, Jim Krause Design | 8. How Your Sketchbook Can Open Your Mind, Boost Your Creativity & Rock Your World - HDC
Danny Gregory, Executive Creative Director and Managing Partner, Mcgarrybowen | Creating and Promoting Business with Blurb
Donna Boyer, Chief Product Officer, Blurb | | 10:45 am - 12:00 pm | 12. The In-House Survival Guide - IHMC
Glenn John Arnowitz, Director of Creative Services, Pfizer | | 11:35 am - 12:20 pm | 6. Repackaging Microsoft - DPDC
Jeffrey A. Loth, Global Packaging Manager, Microsoft | | 12:00 pm - 1:00 pm | Lunch on Your Own -IHMC | | 12:00 pm - 2:00 pm | Lunch On Your Own 12:00pm - 2:00pm / Exhibit Hall Open 12:00pm - 6:30pm - HDC, DPDC, IHMC | | 12:00 pm - 4:00 pm | Peer-to-Peer Mentoring - CFC
Grover Sanschagrin, Co-Founder, PhotoShelter | | 12:00 pm - 6:30 pm | Exhibit Hall is open 12:00 pm - 6:30 pm this afternoon | | 12:15 pm - 1:15 pm | Adobe Session: Create iPad apps without writing code - HDC
Terry White, Worldwide Creative Suite Design Evangelist, Adobe Systems, Inc. | | 12:30 pm - 2:00 pm | IHMC Workshop: Sign-up, School-up, Re-up: An Introduction to Recruiting, Interviewing, Hiring and Professional-Development Best Practices - Extra Fee Required
Andy Epstein, Head of The BOSS Group, Merck
Jackie Schaffer, Vice President and General Manager, Cella Consulting | | 1:00 pm - 4:00 pm | CFC Workshop: You Don’t Know What You know: Developing Your Content Strategy - Extra Fee Required
Mark O'Brien, CEO, Newfangled | | 2:00 pm - 2:45 pm | 7. Generation Jump! When to Rewind a Brand or Fast Forward It - DPDC
Terri Goldstein, Principal and Founder, The Goldstein Group | | 2:00 pm - 3:15 pm | 13. Closing Keynote: Be A Laser, Not A Lighthouse - IHMC
Todd Henry, Founder & CEO, Accidental Creative | | 2:00 pm - 3:15 pm | 9. How to Change Your World (Or at Least Your Part of It) with Socially Conscious Design - HDC
Noah Scalin, Founder, Another Limited Rebellion | 10. My Top 10 Design Business Failures - HDC
David Sherwin, Principal Designer, frog | 11. Pencil to Pixel: Making the Transition from Print to Interactive - HDC
Jose Caballer, Chief Education Officer , The Skool | 12. Darwin Meets Shark Tank: Progressive Evolution and the Redefinition of the Creative Role - HDC
Matt Mattus, Creative Director, Hasbro's Integrated Play and Global Design and Development | 13. Creative Boot Camp: Generate Ideas in Greater Quantity & Quality in 60 Minutes - HDC
Stefan Mumaw, Creative Director, Purveyor of All That Rocks, Callahan Creek | Saying "No" Never Felt So Good: How the House of Blues Design Team Improved Their Ability to Deliver
Erin Frey, Creative Director, House of Blues Entertainment
Brent Mark, Senior Consultant, AtTask | | 2:50 pm - 3:35 pm | 8. Eco Doesn’t Have to Be Boring - DPDC
Tim Hankins, Head Designer, The Honest Company | | 3:45 pm - 4:30 pm | 9. Put Your Money Where Your Mouse Is - DPDC
Kevin Shaw, Founder & Creative Director , stranger & stranger | | 3:45 pm - 5:00 pm | 14. Expand Your Realm for Success: Grow Giant Ears and Listen for Hidden Opportunities - HDC
Bob Calvano, Director of Global Creative Studios, Merck | 15. Archetypes in Branding - HDC
Joshua Chen, Principal and Creative Director, Chen Design Associates
Margaret Hartwell, Strategy Consultant, Educator and Coach | 16. Design Career Life Cycle - HDC
Terry Lee Stone, Writer, Design Management Consultant and Creative Strategist | 17. How Websites Are Built - HDC
Chris Butler, COO, Newfangled | 18. Shitty Typography on a Cat & Other Ways to Design with Humor - HDC
Heather Bradley, Creative Director, Cheezburger | Designer's Guide to Controlling Color
John Scott Thorburn, Senior Color Analyst, Canon USA | | 4:35 pm - 5:20 pm | 10. Packaging A Brand - DPDC
David Turner, Principal and Co-Founder, Turner Duckworth | | 5:00 pm - 6:30 pm | Happy Hour in Exhibit Hall - HDC, DPDC | | 5:00 pm - 6:30 pm | Happy Hour in Exhibit Hall - HDC | | 5:20 pm - 6:30 pm | Happy Hour in Exhibit Hall - DPDC | | 6:30 pm - 7:30 pm | Reinventing Your Ideas: How the Little Things Yield Big Results - HDC, DPDC, IHMC, CFC
Johnny Earle aka Johnny Cupcakes, Founder, Johnny Cupcakes |
| | | | | | | | 8:00 am - 8:50 am | Continental Breakfast / Exhibit Hall Open - DPDC | | 8:00 am - 9:00 am | Continental Breakfast / Exhibit Hall Open - HDC | | 9:00 am - 9:45 am | 11. Get Them to Read (From Afar): Design-Driven Copywriting to Draw Customers In - DPDC
Jen Bilik, Owner/Founder, Knock Knock | | 9:00 am - 10:15 am | 19. Selling Creativity - HDC
Mary Zalla, CEO, Landor Associates | 20. Basic Principles of Identity Design - HDC
Sagi Haviv, Partner and Designer, Chermayeff & Geismar & Haviv | Pushing the Envelope: Direct Mail - HDC
Daniel Dejan, North American ETC Print & Creative Manager, Sappi Fine Paper
Trish Witkowski, Chief Folding Fanatic , foldfactory.com | | 9:50 am - 10:35 am | 12. The Intersection of Design and the Law - DPDC
Aaron Keller, Managing Principal, Capsule
Stephen Baird, Chair, Intellectual Property Department, Winthrop & Weinstine | | 10:45 am - 11:30 am | 13. Competing Outside the Box - DPDC
Stefan Hartung, Co-Founder, Kick
Jennifer Sall, Creative Director, MOM Brands | | 10:45 am - 12:00 pm | 21. Hungry. Will Work for Groceries. - HDC
Tim Cox, Director of Creative Strategy, Publix Super Markets | 22. Design Currency: Understand, Define & Promote the Value of Your Design Work - HDC
Jenn Visocky O’Grady, Principal and Creative Director, Enspace
Ken Visocky O’Grady, Principal, Enspace | 23. The Craft of Design - HDC
Christian Helms, Founder, Helms Workshop | 24. Print to Interactive Roadmap - HDC
Patrick McNeil, Creator, Designmeltdown.com | 25. Obsessive Creative Disorder Development: Keeping Negative Thoughts and Anxiety Out of Your Workflow - HDC
Stephanie Voss, Art Director, ER Marketing | CINEMA 4D to After Effects: The Ultimate Motion Graphics Workflow
Nick Campbell, Greyscalegorilla | | 11:35 am - 12:20 pm | 14. How Much, How Many, and When? - DPDC
Evelio Mattos, Creative Director, Design Packaging | | 12:00 pm - 2:00 pm | Lunch On Your Own / Exhibit Hall Open - HDC | | 12:15 pm - 1:15pm | Adobe Session: Create HTML websites for desktop and mobile devices, without writing code - HDC
Rufus Deuchler, Senior Worldwide Design Evangelist, Adobe Systems, Inc. | | 12:15 pm - 1:45 pm | Lunch with a HOW Speaker - HDC (Extra Fee Required) | | 12:15 pm - 1:45 pm | Lunch with a Dieline Speaker - DPDC (Extra Fee Required) | | 12:20 pm - 2:00 pm | Lunch On Your Own / Exhibit Hall Open - DPDC | | 2:00 pm - 2:45 pm | 15. Lean Mean Design Machine - DPDC
Ben Cleaver, Managing Director, Blue Marlin Brand Design | | 2:00 pm - 3:15 pm | 26. Embracing Change: Reimagining SFMOMA - HDC
Jennifer Sonderby, Design Director, San Francisco Museum of Modern Art | 27. Battle Ground to Higher Ground: Resolving Conflict - HDC
Cami Travis-Groves, Good Juju Spreader, Camiimac, LLC | 28. The Modern Day Portfolio - HDC
Hank Richardson, Design Educator | 29. Photoshop to HTML - HDC
Chris Converse, Partner, Designer, and Developer, Cōdify Design Studio | 30. ROY G. BIV: An Exceedingly Surprising Talk About Color - HDC
Jude Stewart, Contributing Editor, Print | Web-to-Print: Your Design – Only Better
Ken dela Cruz, Creative Manager, PsPrint
Brian Bernardino, Sr. Graphic Designer, PsPrint
Dave Metran, Graphic Designer, PsPrint
Paul Walker, Product Marketing Manager, PsPrint | | 2:50 pm - 3:35 pm | 16. Speaking Truth to Power—The Real Role of Design in Business - DPDC
Ian McLean, Founder, McLean Design | | 3:45 pm - 4:30 pm | 17. Bad Package Design Is Everywhere - DPDC
Will Burke, Principal and Chief Innovation Officer, CB'a Brand Engine
Paul van den Berg, Creative Director, CB'a Brand Engine | | 3:45 pm - 5:00 pm | 31. Web Hosting 101 - HDC
Patrick McNeil, Creator, Designmeltdown.com | 32. The Four Pillars of the Redefined Agency (formerly New Methods of Agency Efficiency) - HDC
Jeni Herberger, The Fulcrum Agency | 33. Designing in My Underwear—Briefs on a Career - HDC
Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives | 34. Storytelling in the Age of the Tablet - HDC
Dr. Mario Garcia, CEO / Founder, Garcia Media | 35. What Movies Can Teach You on How to Be a Better Designer - HDC
Justin Ahrens, Creative Director, Rule 29 | The Creative Power of Brands Without Boundaries
Ron Selvey, Marketing & Creative Strategist, WebDAM
Cari Herod, Creative Department Manager, Nor Cal, Santa Cruz Brands, NHS, Inc. | | 4:45 pm - 5:45 pm | 18. The Importance of Risk Taking, For Better or Worse - DPDC
Kevin Shaw, Founder & Creative Director , stranger & stranger
Dennis Whalen, Vice President, Michael Osborne Design
Hamish Campbell, Creative Director, Pearlfisher | | 5:15 pm - 6:00 pm | Effective project management within a creative environment: People, process and technology.
Malcolm Wolter, Vice President of Digital, BrandExtract | | 6:00 pm - 7:30 pm | HOW Design Live Portfolio Review | | 9:00 pm - 11:30 pm | HOW Design Live Closing Reception - HDC, DPDC |
| | | | | | | | 8:30 am - 9:30 am | Continental Breakfast - HDC, DPDC | | 8:30 am - 9:30 am | Designing for the Responsive Inbox
Chris Korbey, Creative Director, Emma | | 9:45 am - 11:00 am | 36. Who Are You? Who Needs to Know? A Personal Branding Experience - HDC, DPDC
Alina Wheeler, Author | 37. How to Avoid Work - HDC, DPDC
James Victore, Professor, School of Visual Arts in New York | 30 Bright Ideas to Ignite Reader Interest
Kit Hinrichs, Principal and Creative Director, Studio Hinrichs | | 11:15 am - 12:30 pm | HOW Design Live Closing Keynote - 38 (21). Idea Execution: How Ideas Are Brought to Life - HDC, DPDC
Scott Belsky, Co-Founder and CEO, Behance |
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