Saturday, August 10, 2019

Pre-conference Day 1

8:00 a.m. – 10:00 a.m.

Registration and Hospitality

9:00 a.m. – 3:00 p.m.

Staffing Services: Breaking through Growth Barriers

Facilitators: Toni Blais, Business Services Consultant, GII; and Janet Van Liere, Program Director, Alternative Staffing Alliance/ICA Group

Speakers: Tom Kosnik, President, Visus Group; Gregg Keesling, President, RecycleForce; Dave Desario, Director, Temp Worker Justice; and Halili Knox, Senior Customer Education Manager, Checkr

GII is partnering with the Alternative Staffing Alliance (ASA) for this one day workshop. ASA will have regional members attending alongside Goodwill members. The goal is to enhance active learning opportunities and provide effective space for sharing of knowledge, practices, and peer-to-peer exchanges in support of growing the staffing business.

As a part of this session participants will attend two break-out sessions:

1. Designing and Managing an Effective Compensation Plan

What is the right compensation plan to attract and inspire high-performing business developers and recruiters? There is no “one size fits all," and staffing industry expert Tom Kosnik will discuss key elements of designing and managing a creative and compelling compensation plan that factors in your goals, customer margins, market pressures, and key initiatives.

2. Pathways to Expanding Second Chance Employment

This portion of the workshop will provide insight into ways to embrace the power of second chance employment by hiring individuals with criminal backgrounds who are ready to change their lives for the better.

3:00 p.m.– 5:00 p.m.

Registration and Hospitality

Sunday, August 11, 2019

Pre-conference Day 2

7:00 a.m. – 5:00 p.m.

Registration and Hospitality

8:00 a.m. – 3:00 p.m.

Unleash the Power of Customer Analytics to Grow Your Retail Business – Sponsored by Avanade

Facilitator: Wandia Creswell, Business and Market Analytics Manager, GII

Earlier this year, the GII team received the results of enhanced customer research that was commissioned to build upon existing customer profiling work, and we are excited to share key learnings and discoveries. Participants will gain an in-depth understanding of key Goodwill audiences through a series of group activities, live demonstrations within GoodSites and individual exercises.

9:00 a.m. – 3:00 p.m.

Launch Your Future: Big Ideas without Big Risk

Facilitators: Toni Blais, Business Services Consultant, GII

Speakers: April Glosser, Founder and CEO, Thrive Market Intelligence; and Susan Reed, Founder and CEO, EdgeDweller

Due to the rapid speed of change, we need a new approach to problem solving that focuses on the future. This session will take a deep dive to help participants understand where they are today, where they want to be tomorrow and how to create the future they want. Because change is risky, we will discuss how portfolio views, decision metrics and deep understanding of key intelligence questions will reduce risk and create substantial and sustainable growth.

9:00 a.m. – 2:00 p.m.

GoodPaths: Addressing the Challenge of Retention and Advancement in the Retail Sector

Facilitator: Sandra Preciado, Career Pathways Program Manager, GII

Since 2017, Goodwill organizations have been implementing an initiative called GoodPaths, equipping retail employees with the skills necessary for advancement and providing professional development to workforce development staff. As a result, 86 percent of the employees who have completed the program remained employed for at least six months, and one out of every five obtained a promotion. Join us to learn practices to develop and implement this career navigation and coaching program for your retail employees. The session will end with a lunch to celebrate the success of GoodPaths.

9:00 a.m. – 12:00 p.m.

Building Compelling Instagram Stories

Facilitators: Lauren Lawson-Zilai, Senior Director, Public Relations; Adam Stiska, Director of Marketing and Digital, and Mary Speed, Senior Digital Media Specialist, GII

Speakers: Anthony Shop, Co-founder and Chief Strategy Officer, and Brittany Floyd, Director, Social and Digital Media, Social Driver

Every day, more than a half-billion Instagram users interact with Instagram Stories. Any Goodwill organization that is interested in strengthening their Instagram presence needs to understand how to leverage Stories to engage their audiences in mission and retail content marketing. Join us to take a practical look at how you can build compelling Instagram Stories to engage your followers. In addition to case studies and best practices, we will also explore rapid creative development tools, including Adobe Spark, Rush, Animoto and other software. Cost: $40.00 per person

1:00 p.m. – 3:00 p.m.

Tech Summit 2019 – Sponsored by Softengine

Facilitator: David Downes, Vice President, Information Technology, GII

This technology pre-conference delivers thought leadership and unique insights into key technology areas, best practices, and success/challenge stories in IT. This interactive pre-conference provides opportunities for attendees, speakers and panelists to be engaged in both learning and discussion. Attendees will receive useful information that they can develop into an action plan for execution at the local level.

3:15 p.m. – 4:00 p.m.

First-Timers’ Session

If you are new to Goodwill or if this is your first time attending the conference, join us to get to know one another through a variety of icebreakers and casual conversations about how you can make the most of your time at the conference. We’ll even pair you with a conference buddy to ensure that you are getting the most out of this event.

4:15 p.m. – 5:45 p.m.

Kickoff General Session – View Points: People, Process, and Place – Sponsored by Midwest Service
Speaker: Genny Arndt, President, Red Arrow Consulting, LLC

Effective Leaders plan for their business' future and growth through strategy, culture, and talent development. Successful strategic plans execute with focus on the fundamentals of people, process, and place. Championing talent development at all levels, honoring that people are your greatest asset. Leveraging efficiency and effectiveness as a catalyst for process improvement and sharing best practices across the network. Cultivating a culture that promotes a thriving place to work, funding the mission through a balanced scorecard of results. The kick-off general session will highlight how people, process, and place creates synergy, drives alignment, and fuels success and growth.

5:45 p.m. – 6:30 p.m.

Welcome Reception and Member Showcase – Sponsored by Dell Reconnect and Epicor

Enjoy the flavors of Spokane while navigating member services. Catch up with old colleagues and meet new ones during this casual event, which will feature music, hors d'oeuvres, a cash bar and gallery displays that share information about the many services GII provides.

6:30 p.m. – 8:30 p.m.

Dine-Arounds

Dine-arounds offer the opportunity to have small-group conversations on a variety of timely topics.

Due to high demand and the limited availability of dine around options, we have instituted a "No Show" policy for all dine-arounds that will result in a $25 fee if you do not attend your dine-around.

Data Analytics, Sponsored by eBay

DGR New Goods, Sponsored by FGXI

DGR Retail Ops, Sponsored by Solutions ITW

DGR Retail Ops 2, Sponsored by Balcon

Finance, Sponsored by First American Equipment

Information Technology, Sponsored by AppSalute

Loss Prevention & Safety, Sponsored by ThinkLP

Market Planning, Sponsored by Intalytics

Marketing, Sponsored by Dell Reconnect

Logistics and Transportation, Sponsored by Penske

Business Services

Monday, August 12, 2019

6:15 a.m. – 7:15 a.m.

Goodwill Fit

Enjoy your choice of Goodwill Fit activities to get you ready for a day of learning. Join Clark Brekke CEO, Goodwill Industries of the Inland Northwest, for a morning run along Spokane's beautiful River Trail, or choose to join certified instructor Merrilee Downs, CFO, Goodwill Industries of the Inland Northwest for a fun 40-minute class focusing on light strength and conditioning exercises.

7:00 a.m. – 5:00 p.m.

Registration and Hospitality

7:15 a.m. – 8:15 a.m.

Continental Breakfast

7:30 a.m. – 8:15 a.m.

Roundtable Discussions

Get in on the conversation! During breakfast roundtable discussions attendees will hear insights from session speakers and participate in a new learning format. This is an opportunity to engage in peer to peer learning in a relaxed, informal setting before heading to the general session. Speakers will be available from the following sessions:

• Creating a DGR Purpose Statement and Guiding Principles

• Building an Effective Marketing Program

• Business Development Collaborative (BDC) 101

• Can We Really Go Virtual with Our Desktops?

• Closing the Books in Two Days, “The Motorola Way”

7:15 a.m. – 8:15 a.m.

CANCELLED – Dell Coffee Talk

7:15 a.m. – 8:15 a.m.

CANCELLED – Breakfast, Books and Banter

8:15 a.m. – 9:15 a.m.

General Session – View Points: A Focus on the Future

Join Clark Brekke, President and CEO of Goodwill Industries of the Inland Northwest for a talk show style session as he interviews Steve Preston, GII’s new president and CEO, about his background, leadership and the future of Goodwill.

9:30 a.m. – 5:45 p.m.

Data Action Center – A Place to Drive Value – Sponsored by Solutions ITW

Move data into action! Visit the Data Action Center to engage in hands on training and ask questions about data and analytic tools such as Gateway and GoodSites. This is an opportunity to learn more about the value of data and gain new skills to take back to your organization. Come prepared to ask any and all data-related questions! The Data Action Center schedule will include mini-sessions and opportunity for one-on-one consultations. Walk-in appointments are welcome.

Sign-up for one-on-one consultations for Monday or Tuesday.

The mini-sessions lineup is as follows:

11:00 a.m. – 11:30 a.m.

Small-Group Hands-on Tableau Training

Facilitator: Travis Rutledge, Senior Business Intelligence Developer and Analyst, GII

In this introductory Tableau training, participants will be guided through how to connect data to Tableau, how to make a dashboard with filters, and how to share a dashboard with colleagues. Be sure to bring a laptop to this session and have Tableau Public installed beforehand. (It’s free.)

2:30 p.m. – 3:00 p.m.

How to Extract Data from Gateway and Do Your Own Analysis

Facilitator: Travis Rutledge, Senior Business Intelligence Developer and Analyst, GII

In this hands-on training, participants will be learn how to access, download, and analyze other local Goodwill data that has been submitted to GII. Be sure to bring a laptop to this session and have Microsoft Excel installed beforehand.

4:30 p.m. – 5:00 p.m.

A Review of the Top Dashboards and Insights Using Gateway

Facilitator: Jessica Bunting, Business Analytics Program Manager, GII

This live training will provide attendees with instruction in basic dashboard navigation and introduce the concept of characteristic data to identify comparative populations. Participants will be able to review their local data, expand their current reporting and engage with future Gateway user groups to grow member capacity for using data at the local level.

Sponsored by:

9:30 a.m. – 10:45 a.m.

Concurrent Sessions

Leveraging Influencers for Maximum Impact

Speakers: Sarah Pavia, Marketing Manager, Goodwill of the Finger Lakes; and Meredith Robinson, Digital Communications Manager, Goodwill Industries of the Southern Piedmont

Social media influencers can be powerful brand advocates, delivering high engagement rates and wielding credibility within their niche online communities. In this session, learn how to run a successful influencer campaign and leverage these small partnerships for big results. This session will dig into successfully engaging influencers from start to finish — from finding them, to establishing a mutually beneficial partnership, to measuring results. Learn from fellow Goodwill members and data-backed research on why authenticity, engagement metrics and brand matter more than follower count when it comes to influencer marketing. During this session, we will explore when, why and how to leverage influencers to promote a campaign, generate brand awareness, and effectively communicate mission to key audiences. Participants will also learn how to measure success and return on investment based on both communication and business goals.

Building an Effective Marketing Program

Speakers: Judith Roman Bucasas, Director of Marketing, and Matthew Flores, Senior Digital Marketing Coordinator, Goodwill Industries of Southern Arizona; Heather Alexander, Senior Director of Marketing and Strategic Communications, Goodwill Industries of the Inland Northwest; and Bonnie Quinn, Principal and Owner, Quinn Agency

Many Goodwill organizations work with limited resources to build and execute strategic marketing programs. How can you select the tools and opportunities to optimize your results? During this session, you will hear how two local Goodwill organizations developed effective marketing strategies within the realities of their budgets to reach, engage and grow key audiences within their markets.

Best Practices for Developing a Loss Prevention Program at Goodwill

Speakers: Larry Hartman, Senior Director of Risk Management, Loss Prevention and Safety, Goodwill Industries of Central Florida; Marcus Guzman, Loss Prevention Manager, Goodwill-Suncoast; and Bill Thielen, Director of Risk Management, Goodwill Manasota

Join us to learn best practices for developing different types of loss prevention programs within your Goodwill organization, depending on your Goodwill’s unique needs. Attendees will learn how to develop a variety of loss prevention programs, from awareness-based training programs to those that are fully comprehensive.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Production, Non-technical; Delivery Method: Group Live)

Closing the Books in Two Days, “The Motorola Way”

Speaker: Marla Jackson, Director, Consultative Services, GII

During this session, participants will learn how to use six sigma and performance excellence techniques to perform the financial month-end close.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Management Services, Technical; Delivery Method: Group Live)

Can We Really Go Virtual with Our Desktops?

Speakers: Bill Serva, Vice President of Information Technology, Goodwill of Central and Northern Arizona; Doug Ross, Director, Information Technology, Goodwill Industries of the Inland Northwest; and Troy Westendorf, Senior Systems Engineer, GII

If you’re trying to determine if migrating to a virtual desktop infrastructure makes sense to your organization, you won’t want to miss this session. We will explore a variety of topics related to virtual desktops, including how to scale up your digital learning centers on the cheap, choosing between a hosted or on premises infrastructure, changing your corporate culture, using thin clients versus laptops, and the security and cost benefits of selling up the chain. Participants will also have an opportunity to network with their IT colleagues to discuss pros, cons and lessons learned of going virtual.

Harnessing Hope: The Power of Positive Leadership

Speaker: David Shuster, CEO, Horizon Goodwill Industries, Inc.

Ever wonder what it means to be hopeful? As a leader, do you inspire hope? Recognizing that a belief in the possibility of a better tomorrow is a component of both the Goodwill mission and successful leadership practice, participants will use the lens of positive psychology to explore the definition and importance of hope. We will explore the benefits of leading with hope, and participants will take away knowledge of their own level of hope along with strategies to improve it and that of those they lead.

Discover the Top Five Things Every DGR Person Needs to Know to Grow Margins

Speakers: Jim Stailey, Vice President of Operations, Chattanooga Goodwill Industries, Inc.; and Rainer Voigt, Regional Manager, Goodwill Industries, Ontario Great Lakes

Hear from a panel of donated goods retail (DGR) leaders who have countered rising costs in their markets to maintain margins. We will explore what each of these leaders has done to address rising minimum wage, discover lessons learned and address the pitfalls to avoid.

Creating a DGR Purpose Statement and Guiding Principles

Speakers: John Cunningham, Senior DGR Advisor, and Randy Dohne, DGR Consultant, GII

This session is designed to assist local Goodwill leaders and team members in developing a collaborative documented DGR purpose statement and guiding principles, which supplement a Goodwill’s mission, vision and values statements. The GII team will share examples and walk participants through the process for creating their own set of statements to articulate DGR’s internal role within the organization’s objectives.

Business Development Collaborative (BDC) 101

Speakers: Michael Matus, Vice President Sales and Strategic Solutions, Goodwill Industries of Southwestern Wisconsin; and Brendan Ryan, Director, Commercial Services/Contract Operations, Palmetto Goodwill

Attendees will learn about the BDC and the benefits of being a member. We will share examples and testimonials, review the BDC 2018 Annual Report, and get updates on BDC member value initiatives such as Market Intelligence, Skunk Works, and the Mentor-Protégé Program partnership with GII. BDC leaders will also be present to answer questions to ensure attendees gain a complete understanding of the BDC.

10:45 a.m. – 11:00 a.m.

Networking Break

As we transition from one session to the next, catch up with colleagues over coffee and meet a new business partner or two.

11:00 a.m. – 11:30 a.m.

Data Action Center Mini Session: Small Group Hands on Tableau Training

Facilitator: Travis Rutledge, Senior Business intelligence Developer & Analyst, GII

In this introductory Tableau training, participants will be guided through how to connect data to Tableau, how to make a how to make a dashboard with filters, and how to share a dashboard with colleagues. Be sure to bring a laptop to this session and have Tableau Public installed beforehand. (It’s free.)

11:00 a.m. – 12:15 p.m.

Concurrent Sessions

The Rise of Influencer Communications: Changing the Face of PR and Marketing

Speakers: Lauren Lawson-Zilai, Senior Director, Public Relations GII; and Tiffany Mink, Influencer, Tiffany Mink

Influencer marketing is the fastest growing online customer acquisition tactic and communications strategy. This session will provide a 360° view of social media influencer communications, and examine how it’s changing the face of PR and marketing. You’ll interact with Tiffany Mink, an influencer who engages with GII, who will share how she got started in the influencer world, how she attracts/maintains a following, and what she looks for in a brand partnership. She will also provide insight on why influencers are changing how brands connect with today’s audiences. We’ll share best practices on influencer engagement and strategy, how they vary across different digital platforms, how to measure success and ROI, and the expected hard and soft costs for collaboration.

Text Messaging: Quickly Drive People to Stores and Share Emergency Communications

Speaker: Heather Steeves, External Communication Manager, Goodwill Northern New England

Text messaging can be an essential tool for emergency communication to employees, but it also provides a very easy way to get people into stores. Most people open texts as soon as they receive them, and they tend to respond quickly. Join us to learn how Goodwill Northern New England uses this personal and easy-to-use tactic to drive store traffic through SMS messages directly to customers.

The Foundation of Safety Programs: Training, Audits and Resources for the Safety Professional

Speakers: Bill Thielen, Director of Risk Management, Goodwill Manasota; Steve Lovette, Director of Safety and Security, Palmetto Goodwill; and Bill Desy, Loss Prevention Consultant, Goodwill Industries of San Diego County

This session covers the principles and practices of a health and safety management system, which is part of a holistic approach to employee protection. Participants will hear about safety training, inspections and resources that can assist the safety professional on a daily basis.

Loss Prevention Ambassadors: More than Just Loss Prevention

Speaker: Hank Cooper, Loss Prevention Manager, Goodwill Industries of the Inland Northwest

Join us to learn how a loss prevention security ambassador can prevent loss of inventory through interactions and training with other coworkers, maintaining a visible presence throughout the store and interacting with customers in a professional and pleasant demeanor.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Production, Non-technical; Delivery Method: Group Live)

CFO Data Sharing with CEOs and Boards

Speakers: Marla Jackson, Director Consultative Services, GII

During this session, we will discuss the appropriate levels of data a financial team should share with their CEO and board of directors. Participants will also learn how to effectively use dashboards to tell the financial story of their organizations.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Management Services, Technical; Delivery Method: Group Live)

Creating a Successful IT Internship Program

Speakers: Jamie Dunn, Director of Information Technology, and Brent Woolverton, IT Network Manager, Goodwill Industries of Southwest Florida, Inc.

Goodwill Industries of Southwest Florida works directly with local colleges, universities and technical schools to continually bring in new interns every 90 days. Participants will get a look at the Goodwill’s program development and lines of communication. The team will also share their learning schedule for interns and how they have integrated interns’ job duties into the daily schedule while still allowing for a positive learning environment that doesn’t cause a burden to staff. Participants will also learn about the evaluation process following an intern’s 90 days, and hear about some of the challenges that may be encountered and how to overcome them.

Supporting a Coaching Culture

Speaker: Michael Wood, Senior Leader Program Director, GII

Coaching aims to unlock potential based on skills that have been learned and, when done correctly, can motivate team members and support employee engagement. Failure to effectively invest in coaching can negatively impact retention and morale. In this session, participants will understand the difference between coaching and other practices that support employees, expand their knowledge of how to construct powerful questions and be introduced to two coaching models.

The Changing Face of Retail: What Will Goodwill Look Like in 2025?

Speaker: Robert Walker, DGR Consultant, GII

Experts say the act of physical shopping will transform in two key ways over the next decade. Shopping will become more of an entertaining experience, and every shopping hassle that can be eliminated, will be. During this session, we will discuss the predicted changes in traditional retail, how those changes may affect our operations and how we can adapt.

Most Common DGR Mistakes and How to Avoid Them

Speakers: Bill Parrish, Senior Consultant, DGR, Randy Dohne, DGR Consultant, Kevin Meier, DGR Consultant, and John Cunningham, Senior DGR Advisor, GII

During this session, attendees will learn about the common mistakes that GII DGR consultants observe when visiting Goodwill organizations. Attendees will discover what to avoid and learn how to course correct when mistakes are encountered. GII will also share the DGR resources that are available to help improve member performance.

Maximizing Your Existing Customer Base

Speakers: Michael Matus, Vice President of Sales and Strategic Solutions, and Suzanne Maldonado, Vice President of TalentBridge, LLC., Goodwill Industries of Southeastern Wisconsin

Every Goodwill organization, regardless of size and location, engages with employers, community partners, donors, and more through a broad spectrum of services designed to impact mission, revenue and margin. Using a strategic management process, members can drive synergies across all internal functions to create an all-encompassing approach to the many constituencies being served. Participants will leave with a template of how to build an account management process that can be implemented when they return to their Goodwill organizations.

12:30 p.m. – 3:00 p.m.

Member Marketplace LIVE!

Join us for lunch in the Member Marketplace LIVE while connecting with vendors and sponsors offering innovative tools, technologies and ideas to help you accomplish your goals of improving the business, meeting participant needs and driving economic impact in your communities.

2:30 p.m. – 3:00 p.m.

Data Action Center Mini Session: How to Extract Data from Gateway and Do Your Own Analysis

Facilitator: Travis Rutledge, Senior Business Intelligence Developer and Analyst, GII

In this hands-on training, participants will learn how to access, download and analyze other local Goodwill data that has been submitted to GII. Be sure to bring a laptop to this session and have Microsoft Excel installed beforehand.

3:00 p.m. – 4:15 p.m.

Concurrent Sessions

The Power of the Podcast: What You Need to Know Before You Launch Yours

Speakers: Mimi Carter, U.S. General Manager and Senior Vice President, Proof Strategies; Rhea Wong, CEO, Rhea Wong Consulting; Veronica Dagher, Host, WSJ's Secrets of Wealthy Women Podcast; and Sheri Fitts, Host, Women Rocking Wall Street Podcast, Wall Street Journal and CEO and Founder, ShoeFitts Marketing

Today, podcasts are becoming more popular as they become a go-to medium for content and news. In fact, research shows that 44 percent of Americans have listened to a podcast, adding to the 124 million listeners worldwide, and highlighting the 12 million new listeners that have emerged in just one year.

This session will explore the ups and downs of launching a podcast. The session will discuss how internal influencers can positively impact their organization’s brand with a thought-provoking podcast, if all the right ingredients are in place.

Strengthening Your Marketing Strategy and Campaigns Using Customer Analytics

Speakers: Charlene Sarmiento, Communications Manager, and Adam Stiska, Director of Marketing and Digital, GII

During this session, attendees will learn about the latest research on Goodwill customer segments, which are valuable to business growth, strategic planning and tactical approaches. Participants will translate key insights about these groups — including what motivates them, shopping habits, preferred marketing channels and more — into campaigns via interactive small-group exercises.

Theft and Its Impact on Goodwill

Speakers: Vince Giacinto, CFI, Director Asset Protection, Goodwill Industries of Southeast Wisconsin; Larry Hartman, Senior Director of Risk Management, Loss Prevention and Safety, Goodwill Industries of Central Florida; Marcus Guzman, Loss Prevention Manager, Goodwill Industries-Suncoast; and Tony Lawson, Vice President of Operations, Goodwill Industries of South Central Wisconsin, Inc.

The loss of inventory is often attributed to factors such as employee theft, shoplifting, administrative errors and fraud. This session will provide best practices on how to recognize, understand and handle theft within your Goodwill organization. We will also discuss the impact losses can have on the organization and how to mitigate them.

Double Benefit: How the Work Opportunity Tax Credit (WOTC) Helps Your Mission and Your Workforce

Speakers: Merrilee Downs, Chief Financial Officer, Goodwill Industries of the Inland Northwest, and Kevin K. Cox, Regional Tax Managing Principal, CliftonLarsonAllen LLP

Goodwill Industries of the Inland Northwest has been utilizing the WOTC for several years. Hiring individuals from targeted groups defined by the Internal Revenue Service can qualify some individuals for this federal tax credit. The process is made easy with the assistance of an accounting firm and some brief screening of newly hired individuals. Join us to learn how the WOTC can provide big savings in employer tax credits for your Goodwill.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Tax, Technical; Delivery Method: Group Live)

Learn How to Improve Network Redundancy, Security and Performance Using SD WAN

Speakers: James Yetter, IT Director, Goodwill Industries of Southern New Jersey and Philadelphia; Shawn Nace, Senior Sales Engineer, and Louis Cirucci, National Account Executive, Sales, Telesystem; and Briggs Heaney, Regional Sales Director, Versa Networks Inc.

This presentation will include real-life case studies highlighting the benefits of SD WAN technologies for Goodwill and the retail industry at large. Then we will take a technical deep dive into SD WAN by Versa Networks.

Powerful Conversations, Part 1

Speaker: Everett Shupe, Director, Leadership Programs, GII

This session is about achieving positive change and impactful results through powerful communication. The book Fierce Conversations by Susan Scott demonstrates how we must transform everyday conversations in order to get our message across and achieve results. Using Scott's book as a guide, we will discuss how to:

• Overcome barriers to meaningful communication.

• Expand and enrich relationships with colleagues.

• Increase clarity and improve understanding.

• Handle strong emotions on both sides of the table.

• Connect with colleagues at a deep level.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Personal Development, Non-technical; Delivery Method: Group Live)

Becoming a Five-Dimensional Leader

Speaker: Peter Beck, Chief Learning Officer, RightPath

This session will explore how Goodwill organizations can build a culture of leadership development by focusing on the five dimensions of leadership: (1) Get Results, (2) Build Relationships, (3) Develop Others, (4) Establish Trust and (5) Use Emotional Intelligence. In addition to exploring best practices in these areas, this session will examine the behavioral basis for each dimension of leadership and the tools to measure them.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Personal Development, Non-technical; Delivery Method: Group Live)

Spectrum of Donation Strategies

Speaker: Wandia Creswell, Business and Market Analytics Manager, GII

GII is developing a four-quadrant calibration system aimed at benchmarking donor acquisition strategies on a spectrum of resource requirement vs. net gain. A framework for this system was developed through a series of surveys, interviews and data analyses. Participants in this session will get to know the system and gain an understanding of the key components driving the benchmarking. Participants will also enhance their ability to adopt these fundamentals into comprehensive strategies specific to their individual Goodwill organizations.

Textiles: From Curbside Pickup to Grading

Speakers: Vern Dunn, Vice President of Aftermarket Goods, and Beth Forsberg, Vice President, Donors and Logistics, Goodwill of Central and Northern Arizona; and Susanne Fredericks, Sustainability Program Manager, and Randy Dohne, DGR Consultant, GII

Goodwill of Central and Northern Arizona and the City of Phoenix partnered in an effort to divert textiles back into the local economy for re-purposing through Goodwill. The effort has increased donations and is helping the city reach its goals of diverting 40 percent of trash from landfill by 2020 and become a zero-waste city by 2050. The Phoenix Goodwill has also implemented a deeper sorting process for textiles that has increased net revenue. These improved processes can be replicated by other Goodwill locations with a future goal to create a large-scale grading facility for the benefit of the network.

4:15 p.m. – 4:30 p.m.

Networking Break

As we transition from one session to the next, catch up with colleagues over coffee and meet a new business partner or two.

4:30 p.m. – 5:00 p.m.

Data Action Center Mini Session: A Review of the Top Dashboards & Insights Using Gateway
Facilitator: Jessica Bunting, Business Analytics Program Manager, GII

This live training will provide attendees with instruction in basic dashboard navigation and introduce the concept of characteristic data and how to identify comparative populations. Participants will be able to review their local data, expand their current reporting and engage with future Gateway user groups to grow member capacity for using data at the local level.

4:30 p.m. – 5:45 p.m.

Concurrent Sessions

More Than Likes: Establishing Brand Loyalty with Millennials
Speakers: Suzanne Naylor, Marketing Program Manager, and Mary Speed, Senior Digital Media Specialist, GII; and Courtney Nelson, Vice President of Marketing and Communications, Goodwill of Central and Northern Arizona

Millennials are the fastest-growing demographic for online and second-hand shopping. Nearly 75 percent of millennials align their buying habits with organizations practicing social good and sustainability. This gives Goodwill an opportunity to increase retail revenue and grow digital presence while advancing brand and mission. We will showcase GII and local Goodwill case studies for building and maintaining a millennial shopper base, and share best practices for hosting events, leveraging digital strategy and engaging social media influencers.

Loss Prevention Technologies

Speakers: Austin Wolfe, Manager-Asset Protection, Goodwill of Central and Northern Arizona; Eric Butler, Loss Prevention Manager, Goodwill Industries of Lane and South Counties; Patty Rhodes, Regional Loss Prevention Manager, Goodwill of Central and Southern Indiana, Inc.; Heath Schlagetter, Loss Prevention Manager, Goodwill Easter Seals Miami Valley; and Robert Walker, DGR Consultant, GII

Loss prevention technologies have evolved over the past 10 years; they are no longer just for monitoring theft. As the field of technology broadens, so does it uses. Smart technology, data analytics and cloud-based applications are quickly becoming the new normal. Cameras are just the start, as we see advances in money management, customer analytics and reporting, and technological advancements in loss prevention. In this session, we will cover the use, integration and overall return on investment that can be seen when a local Goodwill implements these types of technologies.

Surviving Minimum Wage Increases: A Roadmap for Planning and Execution

Speaker: Tom Moran, CFO, Goodwill Central Coast

This session builds on last year’s Summer Conference session: “Impact of Wage Increases on DGR Programs,” which focused on:

• Demonstrating the outsized impact that higher labor costs will have on Goodwill organizations.

• Helping members with a method to analyze and predict the expected impact.

• Discussing actions Goodwill organizations must take as a result.

This session will present a framework for the actions to be taken, namely:

• Assessing the current situation.

• Not making things worse.

• Identifying productive investments.

• Determining how to finance them.

• Evaluating results.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Production, Non-technical; Delivery Method: Group Live)

How Much is Communication Worth to You?

Speakers: Bill Serva, Vice President of Information Technology, Goodwill of Central and Northern Arizona; and Doug Ross, Director, Information Technology, Goodwill Industries of the Inland Northwest

During this session, we will discuss a variety of communications technologies and considerations, including IP phone systems, learning management systems, video conferencing, audio/visual equipment, teleconferencing and more.

Powerful Conversations, Part 2

Speaker: Everett Shupe, Director, Leadership Programs, GII

This session is a continuation from part 1. You do not need to attend part 1 in order to participate in this session.

This session is about achieving positive change and impactful results through powerful communication. The book Fierce Conversations by Susan Scott demonstrates how we must transform everyday conversations in order to get our message across and achieve results. Using Scott's book as a guide, we will discuss how to:

• Overcome barriers to meaningful communication.

• Expand and enrich relationships with colleagues.

• Increase clarity and improve understanding.

• Handle strong emotions on both sides of the table.

• Connect with colleagues at a deep level.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Personal Development, Non-technical; Delivery Method: Group Live)

Seven Lessons Learned from Retail Leaders

Speaker: Tim Gallo, Senior Director of Sales, Epicor Software

For-profit retail leaders are a great source of insights for DGR professionals. Leading retailers have spent millions of dollars to improve their business operations, better engage with customers, and manage their growth. In this session, learn seven valuable lessons from retail leaders and explore how you can apply those lessons to your DGR business.

Control Your Assets

Speaker: Mike Egeland, Director, Transportation and Donor Services, Goodwill Industries of the Inland Northwest

Goodwill Industries of the Inland Northwest and its corporate partner Penske Leasing will share how the Goodwill has maximized efficiency and saved money by branding leased box trucks, trailers and tractors. The lease program has enabled this Goodwill to retire owned fleet vehicles that were aging and required hefty repair investments while using more cost-effective leased vehicles.

Ecommerce Online Sales Tax – Preparing for this Newest Legislation

Speakers: Ryan Smith, Internet Database Architect, Goodwill Industries of Orange County; and Randy Dohne, DGR Consultant, GII

Court rulings have unleashed changes in what states expect with internet sales tax collection and remittance. These changes affect Goodwill organizations that sell goods online, and the effects are different across the states. The complexity of the situation caused Goodwill Industries of Orange County, operator of shopgoodwill.com®, to seek outside counsel to understand how to best respond. Payment and tax collection flow systems will change to comply with an array of new state laws, rules and regulations. Join us to explore the many considerations Goodwill faces when it comes to selling donated goods online.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Tax, Technical; Delivery Method: Group Live)

Textile Recycling: Turning Waste into Revenue through Circular Fashion

Speakers: Susanne Fredericks, Sustainability Program Manager, and Ryan Kuhn, Interim Chief Marketing Officer, GII

Goodwill has the opportunity to complete the closed loop with textiles that are beyond “end of use” and into “end of life.” During this session, member leaders and industry innovators will provide a robust report on the ideas being explored and pilots being launched. The long-term vision is to create innovative new lines of business and open economically viable and environmentally sustainable markets for our lower quality textile salvage to better support the people and communities we serve.

6:00 p.m. – 9:00 p.m.

Goodwill Industries of the Inland Northwest Night Out - Fiesta Night Out

Dance the night away to the live music of Milonga while you catch up with friends, both new and old. Enjoy views of the Spokane River from the venue, or take your drinks out to the patio and enjoy the summer breeze and willows along the river. Enjoy a savory selection of street tacos with all the fixings. Each guest will receive two drink tickets good for use at one of four bars, with a choice of margaritas and a variety of alcoholic and non-alcoholic beverages. Be on the lookout for giveaways from shopgoodwill.com, as we help them celebrate their 20th anniversary. Ticket Cost - $30

Tuesday, August 13, 2019

6:15 a.m. – 7:15 a.m.

Goodwill Fit

7:00 a.m. – 5:00 p.m.

Registration/Hospitality

7:15 a.m. – 8:15 a.m.

Continental Breakfast

7:15 a.m. – 8:15 a.m.

Breakfast, Books and Banter

Join us for this unique breakfast event, where you will have the opportunity to network with your colleagues over your favorite book. Here are the guidelines:

• Bring your favorite book.

• On a post-it note, write your name, the name of your Goodwill organization and comments about the book.

• Exchange with your neighbor and let the banter begin!

8:15 a.m. – 9:15 a.m.

General Session – View Points: Driving Impact Through Data – Sponsored by Lightledge

Speakers: Kyle Stewart, Senior Director, Data Strategy, and Andrea Affeltranger, Chief Learning and Analytics Officer, GII

Data and Analytics used effectively together have become one of the most important tools organizations use to drive business decisions and establish a strong competitive position. Hear from GII's Learning and Analytics team about how you can use dashboards and reports currently available in Gateway, and the value of Gateway analytics relative to Goodwill business insights, and how other existing data assets can help you understand your market and your customers. Additionally, you will get a preview of the vision for maximizing the analytics potential of the Gateway system and the path to simplify in order to increase value to the Goodwill network.

9:30 a.m. – 4:30 p.m.

Data Action Center – A Place to Drive Value – Sponsored by Solutions ITW

Move data into action! Visit the data action center to engage in hands-on training and ask questions about data and analytic tools such as Gateway and GoodSites. This is an opportunity to learn more about the value of data and learn new skills to take back to your organization. Come prepared to ask any and all data-related questions! The Data Action Center schedule will include mini-sessions and opportunity for one-on-one consultations. Walk-in appointments are welcome.

Sign-up for one-on-one consultations on Monday or Tuesday.

The mini-sessions lineup is as follows:

10:15 a.m. – 10:45 a.m.

GoodSites, the Next Generation of Market Planning and Business Analytics

Facilitator: Wandia Creswell, Manager Business and Market Analytics, GII

Interested in learning how to access your Goodwill’s demographic, segmentation and customer data in GoodSites? Bring your laptop and join us for this hands-on demonstration of the site's basic functionality and data visualization tools.

2:30 p.m. – 3:00 p.m.

Get to Know DGR Enhanced Monthly Reports and Dashboards

Facilitator: Kevin Meier, DGR Consultant, GII

With all this data, how can Goodwills decipher through the noise to gain insights? Learn what has changed in the old Monthly Statistical Reports (MSRs) and what the new Enhanced Monthly Report (EMR) dashboards provide.

4:00 p.m. – 4:30 p.m.

The Data Analytics Initiative: Realizing It's Potential to Answer Financial Questions

Facilitator: Ben Saul, Director, Financial Strategies, GII

Find out what common questions senior leadership and the board are hearing to help inform answers to financial questions. These answers will help achieve our goal of making faster business decisions.

Sponsored by:

9:30 a.m. – 10:45 a.m.

Concurrent Sessions

Hot Off the Press: Sustainability Communications Toolkit

Speakers: Susanne Fredericks, Sustainability Program Manager, and Suzie Naylor, Marketing Program Manager, GII

Sustainability has always been central to the Goodwill social enterprise model and unified brand; however, consistently operating, tracking outcomes and messaging environmental impacts alongside mission has been a long-term challenge.

Through a collaborative effort of the marketing and sustainability teams, and with member and industry leader input, GII has developed a toolkit for the Goodwill member network that includes content focused on effectively communicating social and environmental impacts. This session will be accompanied by member-to-member sharing of effective best practices.

Building, Maintaining, and Managing Your Online Reputation

Speaker: Heather Alexander, Senior Director of Marketing and Strategic Communications, Goodwill Industries of the Inland Northwest

Consumers trust reviews 12 times more than the information you post about your business online. Losing a star in online reviews could mean losing 9 percent or more of your potential business. You can't control what gets posted about your Goodwill online, but you can impact your online reputation by covering the basics, responding and building a network of advocates. During this session, you will find out the impact your online reputation can have on your Goodwill, learn how to uncover what's said about your Goodwill online, determine how to respond, and discover how to encourage your happy customers and employees to be as vocal as the unhappy ones!

Keeping Up Your “A” Game and Managing Risk

Speakers: Nicole Jewell, Accreditation and Organizational Assessment Consultant, GII; and Michele Harris, Vice President, Workforce and Family Services, Goodwill Industries of the Inland Northwest

Risk management is often considered a matter of compliance that can be solved by establishing a set of complex rules. However, evidence demonstrates that rules-based risk management will not diminish either the likelihood or the impact of a disaster. During this session, participants will learn about the intent behind the current CARF risk management and health and safety standards. We will also cover methods used to identify, mitigate and manage risk. There will be a focus on building a strong health and safety program and establishing an effective culture of risk management throughout the organization.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Management Services, Technical; Delivery Method: Group Live)

MeetMe: Goodwill Industries of the Inland Northwest Financial Team

Speaker: Merrilee Downs, Chief Financial Officer, Goodwill Industries of the Inland Northwest

Join us to hear how Goodwill Industries of the Inland Northwest’s financial services team has faced challenges and improved support to operations while ensuring regulatory compliance. The team will also share their vision on collaborations across departments.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Management Services, Technical; Delivery Method: Group Live)

Optimizing Retail through Technology, Process, and Data – The GCNA DGR Optimization Engine

Speaker: John Leech, CIO and Senior Vice President of Strategic Planning, Goodwill of Central and Northern Arizona (GNCA)

Join us to hear about GCNA’s success since implementing barcoding, a point of sale system and a data warehouse in its stores. The team will present a history of the development, installs and business process improvements made by implementing this technology. They will also share the additional revenue driven by improved processes/data analysis, provide a demo of the system, and discuss current and future initiatives. Hear from other Goodwill organizations that have implemented this system and those planning a go live, and find out next steps for all members who wish to benefit from it.

Interrupt Your Thinking to Boost Business Performance

Speakers: Rebecca Hershey, Manager, Equity and Inclusion Initiatives, and Michael Wood, Senior Leader Program Director, GII

How often do you and your coworkers do something because “this is the way we’ve always done it”? Are you in search of different strategies to support your operations outcomes? Do you wonder if your Goodwill is missing customers, partners or marketing opportunities with some members of your community? Explore these (and more) ideas with colleagues. Participants will learn to interrupt unconscious bias to expand brand and business, reach goals and improve outcomes, and gain the critical skills needed to understand inclusion and equity, with a starting point to build on the conversation back home.

Customer Acquisition and Engagement Strategies

Speakers: Tiffany King, Creative Service Provider, Goodwill Industries of Tulsa; Lynne Leger, Senior Vice President of Retail and Business Services, Goodwill Columbus; and Robert Walker, DGR Consultant, GII

Having a solid customer acquisition and engagement strategy is one essential component for any business, especially brick-and-mortar retail. This session will discuss some of the methods currently used by Goodwill members and traditional retailers to attract new customers and improve the in-store shopping experience.

Topics in DGR Transportation: Effective Practices, Metrics and Innovative Partnerships

Speakers: Linda Pratt, Project Manager, Goodwill Industries of San Francisco, San Mateo and Marin Counties; Joel Donham, Engineering Consultant and Aviation Applications Specialist, Center for Transportation and the Environment (CTE)

Join us to learn about an innovative Green Trucks program that is operated in partnership with BYD Motors, Bay Area Air Quality Management District (BAAQMD), CARB and Center for Transportation and the Environment (CTE). Participants will find out about the viability of heavy-duty E-trucks – a first-of-its kind program in the United States. Join in a facilitated open discussion to allow members to share their effective practices, metrics and innovations relevant to Goodwill transportation.

Four-Step Problem Solving: Retail Case Study

Speakers: Joseph DiPalma, Director of Continuous Improvement, and Shayna Holleran, DGR Continuous Improvement Manager, Goodwill of Western and Northern Connecticut

We face problems in our store operations every day, but don’t engage the team effectively or resolve issues permanently, leaving us in a state of constantly fighting fires. During this session, participants will investigate a case study scenario that is specific to retail, but general enough to apply to various Goodwill models.

We will cover a simple method to determine the root cause, discuss elements of an effective action plan, and review the PDCA (plan-do-check-adjust) cycle for validating solutions.

10:15 a.m. – 10:45 a.m.

Data Action Center Mini Session: GoodSites, the Next Generation of Market Planning & Business Analytics

Facilitator: Wandia Creswell, Business and Market Analytics Manager, GII

10:45 a.m. – 11:00 a.m.

Networking Break

As we transition from one session to the next, catch up with colleagues over coffee and meet a new business partner or two.

11:00 a.m. – 12:15 p.m.

Concurrent Sessions

Preparing Goodwill in the Face of Natural Disasters

Moderator: Beth Perell, Vice President Member Relations

Speakers: Richard Abrusci, President and CEO, Goodwill Industries of Sacramento Valley and Northern Nevada; Jason Marshall, Chief Operating Officer, Goodwill of Southeast Georgia; and Andrew Gackenbach, Innovation and Growth Manager, GII

In 2018, the United States experienced 14 natural disasters that cost the country $91 billion. Disasters, such as hurricanes, wildfires, flooding and even volcanos have become more of the norm than the exception for Goodwill organizations. These disasters impact employees, program participants, operations, donated goods retail stores and public perception. This session will bring to light the research conducted by a 2018 Senior Leader Program cohort that included interviews with numerous Goodwill representatives.

How to Engage and Empower Employees to be Goodwill Brand Ambassadors

Speakers: Kelly Sandridge, Vice President, Brand Strategy and External Affairs, Goodwill Industries of the Valleys; and Julie Fletcher, Director, Marketing and Community Relations, Southern Oregon Goodwill

Many people’s first interactions with Goodwill are through its employees. Whether donating, shopping or interacting in person or on social media, Goodwill employees have a valuable opportunity to help us grow mission awareness. Employees who are excited and passionate about Goodwill are empowered through structured brand ambassador programs. Join us to learn about effective brand ambassador programs at Goodwill Industries of the Valleys and Southern Oregon Goodwill and how you can apply their practices at your Goodwill.

How to Develop and Implement a Business Continuity Plan

Speakers: Sandy Johannes, Director Safety and Medical Services, Goodwill Industries of Southeastern Wisconsin; and Larry Cruse, Director of Asset Protection and Safety, Goodwill of Central and Northern Arizona

This session follows a ten-step process so each participant can develop, implement and maintain a Business Continuity Plan (BCP), including evaluation, research, planning, implementation, testing and redundancies. We will discuss both large- and small-scale elements of the BCP and emphasize the importance of creating a culture where a BCP is valued.

Accounting for Leases ASC 842: How Goodwills Will Be Affected

Speakers: Jaclyne C. Hawley, CPA, MBA, Director; and Jeremy Newcomb, Signing Director, CliftonLarsonAllen LLP

As transparency within financial statements has been a focal point for the Financial Accounting Standards Board (FASB), new accounting models for leases have been released. This session will expose participants to the important elements of ASC 842, including how it will affect them and how to prepare.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Finance, Technical; Delivery Method: Group Live)

Using Penetration Testing to Improve Security

Speakers: Jamie Dunn, Director of Information Technology, and Brent Woolverton, IT Network Manager, Goodwill Industries of Southwest Florida, Inc.

During this session, participants will learn the process behind penetration testing and how to get into the mind of the hacker. We will share more than the stereotypical thought process of penetration testing as a person on a computer trying to bypass security measures. This allows for a more complete understanding of the methodology to how malicious actors obtain access into sensitive data.

CANCELLED - Unlocking the Doors of Opportunity for Diverse Team Members

DGR Benchmark Data for Performance Improvement and Strategic Planning

Speaker: Wandia Creswell, Business and Market Analytics Manager, GII

Are you interested in using performance data to drive powerful decisions that will strengthen your Goodwill’s retail business? Bring your laptop and join us for an interactive session to discover essential performance metrics for benchmarking, operational improvements and impactful strategic decisions.

Little Fish in a Big Pond: Building a Successful Ecommerce Business in a Diverse Socioeconomic Region

Speakers: Kara Gallegos, Director, DGR, Pat Mulloy, Ecommerce Manager, and Sarah Sawyer, Ecommerce Lead, Goodwill Industries of the Inland Northwest

This session is designed to share how Goodwill Industries of the Inland Northwest built a successful ecommerce program using minimal resources. The team will share best practices, metrics and some of the unique challenges they faced along the way working within a rural and diverse territory.

How 10-Minute Huddles Increase Revenue

Speakers: Joseph DiPalma, Director of Continuous Improvement, and Shayna Holleran, DGR Continuous Improvement Manager, Goodwill of Western and Northern Connecticut

Rallying the store team around business goals and building consistency toward common best practices can be a seemingly impossible task. We will view the structure of the store huddles at Goodwill of Western and Northern Connecticut that addressed these challenges and improved revenue of donated goods by 11 percent over the previous year despite 5 percent lower payroll.

Aftermarket and Sustainability: Trash to Treasure to Jobs

Speakers: Andrew Marano, Assistant Vice President, Retail Division, and Kevin Akans, Director of Retail Distribution, Goodwill Industries of Southwestern Pennsylvania; Krista Jaeger, Manager of Sustainability, Cintas Corp; and Susanne Fredericks, Sustainability Program Manager, and Randy Dohne, DGR Consultant, GII

How can Goodwill organizations create more value and jobs from current operations and the donations received? This session includes Goodwill’s and our partner Cintas’ commitment to creating positive social and environmental impacts in support of the triple bottom line. Cintas will discuss it corporate zero-waste sustainability program and Goodwill of Southwestern Pennsylvania will present on its innovative approach to the secondary market outlet store to create more value throughout the donation’s life cycle. Additionally there will be a discussion concerning how tracking donation, salvage and waste metrics can be used as a tool to evaluate current operations.

12:30 p.m. – 3:00 p.m.

Member Marketplace LIVE!

Join us for lunch in the Member Marketplace LIVE while connecting with the vendors and sponsors offering innovative tools, technologies and ideas to help you accomplish your goals of improving the business, meeting participant needs and driving economic impact in your communities.

2:30 p.m. – 3:00 p.m.

Data Action Center Mini Session: Get to Know DGR Enhanced Monthly Reports and Dashboards

Facilitator: Kevin Meier, DGR Consultant, GII

3:15 p.m. – 4:30 p.m.

Concurrent Sessions

Develop the Communications and Executive Relationships to Achieve Social Media Success

Speakers: Toni Giffin, President and CEO, and Darlene Cossio, Director of Communications, Goodwill Industries of San Diego County

Goodwill Industries of San Diego County will present an exclusive behind-the-scenes look at how it advanced its mission through the CEO’s social media channels. The team will share how they develop topics, review copy and create the social media schedule and look. Participants will learn to build excitement, create brand awareness and value, and find their true, authentic voices on social media.

Note: Please bring a laptop or mobile device and a photo to post.

Mission POSSIBLE!: Effectively Communicate Goodwill's Mission in Your Market

Speakers: Jane Carroll, Media Relations Manager, and Andy Dearth, Marketing Director, Goodwill Columbus

Raising awareness of Goodwill’s mission continues to be a top priority and many channels exist to engage key audiences in your mission messaging. This session explores one way in which you can focus your mission marketing efforts by employing a content strategy approach to support and strengthen your mission (and business) goals. During the session, Goodwill Columbus marketing team members will provide specific real-world examples of how their targeted content strategy boosted mission awareness and engaged new program participants. Time will also be dedicated for hands-on application of the strategy’s principles.

Tools You Can Use to Measure Your Safety Performance - and Much More!

Speakers: Sandy Johannes, Director Safety and Medical Services, Goodwill Industries of Southeastern Wisconsin, Inc.; Jamie Schlenvogt, Manager of Risk Management, Goodwill Easter Seals of Minnesota; Steve Lovette, Director, Safety and Security, Palmetto Goodwill; Zackary Wimer, Loss Prevention and Risk Manager, Goodwill Industries of Southwest Oklahoma and North Texas; and Michelle Michael, Senior Director of Sales and Marketing, LP Software

Are you new to safety? Is safety just one of the hats you are wearing and managing? Do you want information at your fingertips to make sound safety decisions? Do you need a user-friendly way to track, manage and report incidents? During this session, attendees will gain insights into several approaches to incident management systems and measurement tools. Our Goodwill presenters and vendor have success systems in place and will engage the group in interactive a group activities and discussions. You won’t want to miss this session!

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Production, Non-technical; Delivery Method: Group Live)

Grant Management Matters! Federal Rules and Regulations for Grants (2 CFR 200) and Best Practices

Speaker: Tracey Flanagan, Grant Accountant, GII

Join us for a discussion of the Uniform Administrative Requirements, Cost Principles and Audit Requirements for Federal Awards — also known as the Uniform Guidance or 2 CFR 200. This interactive session will include a review of the rules and regulations governing U.S. government grants with which members must comply. We will review best practices and member experiences implementing internal policies and procedures that are in line with the 2 CFR 200.

CPE Eligible (Program Level: Basic; Recommended Credits: 1.5 CPE; Prerequisites: None; Advance Preparation: None; Field of Study: Auditing, Technical; Delivery Method: Group Live)

Technology Aligned with Training to Maximize Donated Softline Pricing Strategies

Speakers: Christopher Baker, Chief Financial Officer, and Cynthia Harvey, Director of Training and Special Projects, Goodwill of Silicon Valley

This session will describe how Goodwill of Silicon Valley was able to improve its operations using technology and data:

• Using predictive analytics to uncover pricing inconsistencies and replenishment opportunities.

• Designing and building a software system to standardize price points across sorters.

• Building interactive reports to help reduce sorter training time.

• Developing a replenishment strategy to maximize sell-through and revenue.

• Implementing technology to optimize workflow and reduce touch points.

• Using continual data analysis to ensure a full 360 view of revenue impact.

Building a Mission-Integrated Donated Goods Onboarding Experience

Speakers: Sara Gingery, Talent Acquisition and Onboarding Manager, Brady O'Neil, Human Capital Business Partner, and Donn Githens, Vice President of Operations, Goodwill Industries-Manasota, Inc.

Join this session to hear about Goodwill-Manasota's onboarding best practices that create a performance and mission-integrated approach to support a learning culture. This session will also share how to leverage metrics and accountability to align systems that support consistent training and donated goods results.

Goodwill – The Amazon of Used Goods: So What Is Holding Us Back?

Speakers: Michael Meyer, President and CEO, Goodwill Industries of Monocacy Valley; and Kelly Norris, Managing Partner and Co-Founder, and Michael Casey, Developer, ezelist

As we continue to experience pressure in holding both market share and maintaining margins in our DGR business, we must look at broadening our appeal to the online shopping market segment and find ways to increase efficiencies throughout our DGR operations to maintain profitability — including ecommerce. Join this session to experience the Amazonification of Goodwill ecommerce.

The Consumer Product Safety Commission (CPSC) and Goodwill

Speakers: Bill Parrish, Senior DGR Consultant, GII, Jon Martens, Senior Investigator, CPSC Field Investigations

Curious about what triggers a CPSC inspection? Want to know more about CPSC resources available to help your Goodwill stay in compliance concerning recalled merchandise? In this session, attendees will learn about the many useful resources available through the CPSC specifically for resellers. Attendees will also learn what to expect during a CPSC store inspection as well as specific products targeted by inspectors. This session will include a discussion of the Reseller’s Guide to Selling Safer Products as well as other helpful information.

Effective Post-Retail Market Sales - Utilizing an Outlet Sales Process

Speakers: Eric Morris, Facility Manager, Mike Egeland, Director, Transportation and Donor Services, and Kara Gallegos-Cheney, Director, DGR, Goodwill Industries of the Inland Northwest

Join us to learn how to effectively and efficiently maximize donation profits in a post-retail market by rotating merchandise through an outlet store and then sorting and preparing for salvage market sales.

4:00 p.m. – 4:30 p.m.

Data Action Center Mini Session: The Data Analytics Initiative: Realizing It's Potential to Answer Financial Questions

Facilitator: Ben Saul, Director, Member Health Services & Compliance, GII

Find out what common questions senior leadership and the board are hearing to help inform answers to financial questions. These answers will help achieve our goal of making faster business decisions.

4:45 p.m. – 5:45 p.m.

2019 Recognition Reception – Sponsored by Oracle

Join us as we celebrate and recognize the 2018 and 2019 achievements of our data, donated goods retail, sustainability, marketing, business services/commercial contracts, loss prevention and safety colleagues at this annual awards reception. There will be hors d'oeuvres, beverages and entertainment for all.

Wednesday, August 14, 2019

6:15 a.m. – 7:15 a.m.

Goodwill Fit

Join certified instructor Merrilee Downs, CFO, Goodwill Industries of the Inland Northwest, for a fun 40-minute class focusing on light strength and conditioning exercises.

7:00 am – 10:00 a.m.

Registration and Hospitality

7:30 a.m. – 8:30 a.m.

Continental Breakfast

8:15 a.m. – 9:30 a.m.

Closing General Session - View Points: Leadership from Goodwill CEOs

What are they thinking?? Come to our closing final session and find out! Join Clark Brekke (Spokane, WA), Richard Abrusci (Sacramento, CA), Vicki Holschuh (Madison, WI) and Mark Boyd (Maple Shade, NJ) for a conversation on learning, leadership and how strategy, culture and talent work together to create a powerful organization with impact. Be prepared to ask questions and also share your perspectives because these CEOs want to hear from you!

10:30 a.m. – 1:00 p.m.

Goodwill Industries of the Inland Northwest Local Tour

Join the staff from Goodwill Industries of the Inland Northwest for an up-close look at their enterprise in action through the eyes of retail and production innovations, mission in action, e-commerce excellence, and after-market sales.

South Hill Retail Facility:

Tour the Goodwill's newest retail facility, which was remodeled this spring. This mid-size facility features 8,700 square feet of retail sales space. The remodel added a covered donation drive-through and three transportation loading bays. As one of the Goodwill’s busiest donation sites, it accepted more than 54,000 donation events in 2018. The store also includes a Serenity Room, to provide a quiet, private, peaceful space for employees to take care of their spiritual, mental and physical health. The South Hill tour will showcase new equipment, technologies and amenities that improve employee safety, efficiency, morale, movement of product, and ultimately benefit the bottom line and sales per square foot.

Workforce and Family Services:

How can you leverage funding from external sources and partners to increase the impact of your mission? On this visit to the Workforce and Family Services office in Spokane, learn how Goodwill Industries of the Inland Northwest has partnered with the Continuum of Care and area agencies to impact homelessness in Washington’s second largest city. The January 2019 Point in Time count showed an 11 percent reduction in veteran homelessness in Spokane. Learn how your Goodwill can leverage your retail revenue with outside funding sources at the federal, state and municipal level to increase program impact and discover how partnerships amongst local Spokane non-profits, businesses and the city have created impact.

Outlet and E-commerce:

Goodwill Industries of the Inland Northwest created operational efficiency by co-locating its e-commerce, outlet, and salvage market operations in one large facility. These business lines are all operating with revenues over budgeted goals, thanks to management excellence, operational efficiencies, and team innovations. Learn how the team is achieving enviable revenues through their processes in all three departments. Just a teaser… this e-commerce department was responsible for 14 percent of DGR sales on average in 2018 and 2019.

Thursday, August 15, 2019

Post-Conference Day 1

8:30 a.m. – 5:00 p.m.

Fourth Annual shopgoodwill.com® E-commerce Summit

For those of you who arrive early Wednesday or leave late Friday we encourage you to reach out to Pat Mulloy (Patm@giin.org) and set up a tour of Goodwill Industries of the Inland Northwest e-commerce department. With $27.8 million in DGR revenue in 2018 the Goodwill generates $2,233,585 on shopgoodwill.com, making up 8 percent of the organization’s DGR revenue.

Friday, August 16, 2019

Post-Conference Day 2

8:30 a.m. – 12:00 p.m.

Fourth Annual shopgoodwill.com® E-commerce Summit (continued)