January 2010 I asked my designer Fabienne Meijers (Ça Va Bien) to create the Yventing company look and feel. The first question I got was: what will Yventing be doing?  After giving her a better idea of what event planning and event management means she came back with a mood board and as an extra option an image logo which to her was an optional thing. Immediately the logo was a must have and it became the real Yventing image.

Fabienne's explaination: Since to me you look like you are doing everything and no is not an option I immediately was thinking of an octopus. The octopus has 8 legs, this way he can perform several tasks at the same time. An octopus is also a problem solver, which is actually how I see an event manager.

This is how Yventing started in March 2010 and how the octopus was born 

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