Using her extensive knowledge and connections, Julie has built a team of industry experts who are focused on helping channel organizations gain commercial advantage. These businesses range from major vendors such as Microsoft, SAP and Polycom to one of the 2,000+ channel partner companies ResourceiT has worked with so far. Julie's talents lie in devising winning business strategies, presenting at high-scale technology community events and provoking debate.

Bethany Hedger is the EMEA Strategic Partner Business Manager at VMware who accelerates digital transformation by enabling customers to master a software-defined approach to business and IT. Hedger is responsible for taking this message to her partners, who operate across EMEA and USA markets. She works with them to understand their priorites and business objectives and then weaves the VMware proposition into their go-to-market messaging at the same time agreeing to growth revenue targets. as well as other measurable outcomes around people/accreditation/. Hedger has worked in the IT/Software business for 16 years in Sales and Partner Sales roles across Vendor/ISV businesses, achieved multiple awards for over achievement. Her strength & passion sit with the partner community, taking time to understand them so we can assist in making them successful and grow. She has a track record in partner revenue growth, she challenges the status quo, reviews their current business engagement and business attainments to date, and pushes for new initiatives by sharing success stories and constantly brings new ideas to the table to improve relationship an She has been involved in various organizations built from within the Vendor community that focus on getting more women in IT, OWL, IMACP to name a few. She plays active roles in volunteering days with Learning to Work and has shared her story to inspire others with Women to Work who recently published it along with offering mentoring to individuals who want to develop themselves.

Mary Hunter is the managing director of Columbus UK where she is responsible for driving growth through customer success. During her tenure at Columbus UK she has taken the company from 13 people to an organisation of 250 producing revenue of £24 million. Over the last 15 years at Columbus, Hunter has led the company to win numerous Microsoft awards including global partner of the year twice, while accelerating growth both organically and through acquisition. This strong track record of success has resulted in Columbus UK winning country of the year within the group for 10 years running. Hunter has been recognised by several organizations for her initiatives in addressing the gaps present for women in tech and her STEM activities around raising awareness and understanding with children. She is the winner of the IAMCP 2018 Leadership award, Women in Technology, a finalist for Computing Magazine’s Digital Leader of the Year 2018 and has been nominated for We Are The City’s Women in Tech 100. Her specialty is motivating, managing and mentoring people to deliver to their full potential whilst maximizing growth opportunities and business operational efficiencies. Columbus UK is part of Columbus, an international IT services and consulting company with 2,000 employees headquartered in Denmark serving customers worldwide.

Sophie Atherton is an experienced B2B IT channel marketing, business development and strategic alliances professional. As the alliances manager at Adatis, a leading Microsoft Data Analytics and Business Intelligence partner, she is responsible for developing and executing Adatis’s Microsoft partner strategy. This includes all marketing planning and execution, driving sales and creating and nurturing positive long- term relationships with key stakeholders at CxO level. Atherton is also responsible for identifying, building, maintaining and growing strategic relationships with industry organizations whose products and services complement Adatis’s offerings in the market place. She has a proven record of delivering profitable business relationships within vendor and channel partners. Atherton also serves on the advisory board of the International Association of Microsoft Channel Partners (IAMCP) to help drive partner-to-partner relationships to increase revenue within the Microsoft ecosystem. She also very actively involved in the IAMCP Women in Technology community who help encourage women to collaborate, support and empower each other to do amazing things that change the world.

Margaret Adam is program director for IDC’s European Channels & Alliances program, where she is responsible for leading analysis and insight into the partner eco-system in Europe with themes covering channel strategies and initiatives, partner programs and enablement, partner transformation, partner profitability and other trends that impact the relationships between vendors and their channel partners. She forms part of IDC’s worldwide channels & alliances research practice and contributes to both global and European reports and studies.

Prior to this role, she has held a number of positions within the IDC CEMA (Central & Eastern Europe, Middle East & Africa) organization and her primary responsibility was to develop a body of research and thought leadership around business and IT services, cloud computing, and emerging technologies. More recently, she was working within the consulting practice, with a major focus on channel development, go-to-market and partner enablement in Africa.

Prior to joining IDC, Margaret worked in product management positions in multinational vendor, systems integrator, and distribution environments and has over 10 years of prior experience within multiple aspects of the channel ecosystem. Margaret has been frequently quoted and interviewed for press articles, a key note speaker at industry conferences and events and has moderated panel discussions among CIO's, vendors, channels, regulators and policy-makers.

Claire assumed the role of Senior Vice President and General Manager for the Commercial Business in the UK and Ireland for Dell EMC in February 2017 and is responsible for business and strategy, leading a team of sales, solutions and services professionals serving customers across the UK and Ireland.

Previously, Claire was Senior Vice President of Dell EMC’s EMEA Compute & Networking Group, having previously been Director and General Manager of Dell’s UK Public Sector & Large Enterprises Business between 2011 and 2013, and before then, Dell’s multi-national business group in Northern Europe between 2002 and 2008.

A serving board member of Dell Corporation Limited, Claire supports Dell’s Diversity Agenda across the UK business by executive support for the LGBT group and also co-ordinates Dell’s charitable giving agenda for the UK.

Prior to re-joining Dell in April, 2011, Claire was the Global Client Director for BT Group at Microsoft Corp, responsible for Microsoft’s overall business relationship with BT globally, spanning go to market partnerships to consumers around TV, Music and Gaming, and provision of both on premise IT solutions and cloud services to both Government, Enterprises and small and medium businesses.

In her earlier career, Claire also held management roles in the Public Sector and Commercial businesses for Compaq, and held several sales, marketing and IT positions at Mars Group and ICI Plc.

Claire is married with three children, has a BSc in Mathematics and Sports Sciences and an MSc in Computer Sciences, both from Loughborough University of Technology. Claire played both National League hockey and International Rugby before having children and retains an active interest in all competitive sports.