ICTC 2018
Tourism - Behind the scenes walking tour

Wednesday 14 November 8.45am - 10.50am

Standard $15
Numbers strictly limited - available to full conference delegates only.

Fremantle Markets

Take a look behind the scenes of how this top tourism destination operates but most importantly how it remains relevant.

The Markets had a record 12 months with more than 2.64 million people streaming through its historic gates last year. Fremantle Markets is home to 150 stallholders and over 600 buskers. Step inside and hear how they continue to drive visitor growth and stay relevant in a challenging consumer market.  

Click here to see virtual tour. 


Fremantle Prison

Since opening to the public in 1992, Fremantle Prison has developed into a successful tourist attraction and welcomes thousands of visitors through its gates each year. Experience firsthand how the Prison is curating its tours and visitor offer to stay relevant in a tough tourism environment in WA.

Hear how the Prison balances best practice heritage conservation while encouraging a range of compatible uses that offers unique experiences and drives repeat visitation.

Maritime Museum

Overlooking the Indian Ocean and Fremantle Harbour, the WA Maritime Museum displays some of Western Australia's most unique maritime pieces. Learn how the museum curates its exhibits and utilises its unique location to maximise visitation.

The Visitor Services Manager, Gill Harrison, will share insights into some of the creative ways the museum has driven visitor growth and its collaborative role within the local tourism industry.