HOW Design Live 2012
Jason Adam [More Info]
Principal / Designer
Jason Adam is a partner of the brand and identity design firm Hexanine. He’s a creative director, brand strategist, writer and doodler who is committed to excellent design, imaginative aesthetics, non-traditional thinking, and Prince’s 1989 Batman soundtrack. He also serves on the AIGA Los Angeles Board of Directors.
Justin Ahrens [More Info]
Creative Director
Rule29 Creative
For more than 10 years, Justin Ahrens has led Rule29 in the firm’s commitment to “making creative matter™.” Through a collaborative approach to both strategy and design, Rule29 has fostered a culture that encourages involvement in many social causes.  Justin has also been a consistent voice for the design community on balancing life and career: he’s the author of Life Kerning: Creative Ways to Fine Tune Your Perspective on Career and Life.

Follow Justin and his various creative matters® on twitter @justinahrens and @rule29
Richard Ainge [More Info]
Creative Director
Color-Logic Inc.
Richard has 20 years of prepress experience providing him the knowledge of developing special effects software technology which is compatible with the printer’s workflow and designer’s application software. For the past 10 years he has been working extensively in the area of special effects for printing applications. Richard was the architect for a metallic based color system, which gained international recognition in the graphic arts marketplace and a wealth of accolades and industry recognized awards. He has developed and implemented global and regional training programs for clients as it relates to implementing special effects into their printing applications and has been a guest speaker for Pira for decorative effects in modern printing.
Glenn John Arnowitz [More Info]
Director of Global Creative Services
Glenn John Arnowitz is the director of global creative services for Pfizer, leading a team that develops product packaging concepts, corporate communications and sales/marketing collateral. He has contributed articles to HOW magazine, Graphic Design:USA, Dynamic Graphics, Weird NJ and more, and has also presented at many conferences and events. Glenn is the co-founder of InSource, a group passionately committed to helping in-house creatives achieve design excellence and recognition within their companies and the larger business community.
Simon T. Bailey [More Info]
Chief Brillionaire
Brilliance Institute, Inc.
Simon T. Bailey is a Brillionaire, enriching people’s lives by encouraging them to create the destiny they want. He combines business insights with real-world examples in order to help his audience recognize their own brilliance and give themselves permission to make a brilliant shift.

Since leaving the Walt Disney Company and discovering his vocation eight years ago, Simon has worked with more than 500 organizations and written six books, one of which, Release Your Brilliance, was voted #17 of the top 100 books being read by corporate America. Simon is the founder of the Brilliance Institute, a learning and development think tank, as well as a contributor to Prestige Magazine, London UK and Destiny Magazine, South Africa.
David C. Baker [More Info]
ReCourses, Inc.
David C. Baker has been consulting the creative field since 1994, having worked with 650+ firms around the world. He’s spoken at every major convention and written for every major publication. His work has been discussed in the Wall Street Journal, USA Today, Fast Company, Inc., Forbes, CBS Business Network, MarketingProfs and BusinessWeek.  He has also written three well-received books.
Amie Barder [More Info]
Creative Support Specialist
Ilise Benun [More Info]
Marketing Mentor
Ilise Benun is a national speaker and founder of both and the Creative Freelancer Conference (with HOW magazine). She is a specialist in coaching creative entrepreneurs who are serious about growing their business. She is the author of The Creative Professional’s Guide to Money, The Designer’s Guide to Marketing and Pricing and Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive. She publishes an email newsletter, Quick Tips from Marketing Mentor, and hosts an online store,, featuring tools to make creatives more successful, including The Proposal Bundle and The Pricing Bundle.
Claudia Bernett [More Info]
Collective Assembly
Claudia Bernett is a user experience designer and artist living and working in New York City. Since receiving her MFA from Parsons School of Design in 2000, she has been creating work that operates at the intersection of the digital and physical realms, and explores cognitive responses to human-computer interaction. She is currently a Managing Principal as part of Collective Assembly, a multi-disciplinary group of designers focused on interactive products and services for social good. She’s also part-time faculty at Parsons the New School for Design, where she teaches a studio focused on mobile storytelling in both informal and formal urban contexts.
Johanna Björk [More Info]
Johanna Björk is the former art director for the National Football League’s in-house creative department. Now a freelancer, she has worked with clients like The Miami Design District, The NY Jets, W Hotels, The Green Electronics Council and more. She is a former board member of AIGA Miami and has contributed writings to, AIGA Miami’s Platform, and Design Miami Magazine. As a sustainability expert, she is a regular contributor to, Opportunity Green Insights and Coco Eco Magazine. Her online publication,, is dedicated to sharing ideas and insights into a future that is positive, enthusiastic, sustainable, achievable and bright.
Alex Blake [More Info]
Project Manager - Graphic Designer
The Fresh Market
Alex Blake has worked in the graphic design industry for eight years, with a diverse background including international ad design, POP retail design and photography work. Currently at The Fresh Market, she is involved in building and developing their in-house creative department, as well as creating in-store publications, catalogs and packaging design.
Donna Boyer [More Info]
Chief Product Officer
Donna Boyer is a self-confessed product geek obsessed with building smart technology that enables creative people to innovate. Donna started out at the Harvard Business Review where she researched and covered the impact of technology on the global economy. Since then she has focused on how to empower creative people to bring beauty and outstanding user experience into the digital world. Before Blurb, Donna was VP of Product at Calloway Digital Arts where she worked with publishers to produce award-winning illustrated books for the iPad. As Chief Product Officer at Blurb, she is leading the charge into the digital space and helping design-minded customers optimize their storytelling for a new medium; the tablet. Hear more from Donna at @donnaboyer on Twitter.
Sunni Brown [More Info]
Owner / Creative Director
Sunni Brown is a business owner, creative director, speaker and co-author of Gamestorming: A Playbook for Rule-Breakers, Innovators and Changemakers, one of Amazon’s Top 100 Business Books. She’s best known for her large-scale live content visualizations, and she’s also the leader of The Doodle Revolution, a growing effort to debunk the myth that doodling is a distraction. Using common sense, experience and neuroscience, Sunni is proving that to doodle is to ignite your whole mind – a concept she reinforced at the TED Conference in Long Beach this year. Her second book, The Doodle Revolution, will be out in 2012.
Angela Bryant [More Info]
Director U.S. Marketing - Femenine Care
Fleet Laboratories, Inc.
Angela Bryant is director of marketing for Fleet Laboratories and is responsible for all aspects of marketing, strategy, planning and new product development for Summer’s Eve. With more than a decade of category experience, Angela’s previous marketing roles include Sta-Rite Industries, Sunbeam-Oster and The American Academy of Dermatology.
Mikey Burton [More Info]
Creative Person
Mikey Burton Design & Illustration
An Ohio native, Mikey Burton proudly describes his design aesthetic as “midwesterny” and draws much of his inspiration from artifacts found throughout the hardworking, blue-collar rust belt: old type-specimen sheets, arcane equipment manuals and ancient textbooks. Mikey works for himself in Philadelphia for clients like The New York Times, Wall Street Journal, Wired Magazine, Facebook, Wilco, Comedy Central, Fast Company and more. His work has been recognized by Communication Arts, Print, HOW, CMYK and Logo Lounge, among others.
Kody Chamberlain [More Info]
Kody Chamberlain is a writer, artist and graphic designer working mostly in comics and graphic novels. He recently completed an award-winning crime series titled Sweets: A New Orleans Crime Story published by Image Comics. He’s also the co-creator of Punks: The Comic coming soon from MTV Geek. Punks is a dada-inspired comic book done entirely in paste-up using an old photocopier, X-acto blade and a glue stick. Kody is an accomplished commercial designer, illustrator and conceptual artist, whose clients include Marvel, DC, Paramount, Universal, HarperCollins, WarnerBrothers and MTV.
Christopher Chapman [More Info]
Global Creativity and Innovation Director
The Walt Disney Company
During his time with Disney, Christopher Chapman has designed and illustrated toys, logos, print, clothing, packaging, candy and more. In his new position, he is the leader of the can-do movement, a design thinker, facilitator of the entire creative process, defender of storytelling and quality, supporter of dreaming, slayer of negativity, stoker of collaboration, liberator of your inner child, and a creative catalyst across multiple lines of businesses within Disney.
Jonathan Cleveland [More Info]
Cleveland Design
Jonathan Cleveland founded Cleveland Design in 1992 and has balanced his work for both global corporations and small startups with a deep commitment to design and marketing for non-profits. His work in corporate responsibility has made him a trusted partner to many corporations. Jonathan is co-author of Designing for the Greater Good: The Best of Cause Marketing and Nonprofit Design. He has been a featured speaker and panelist for industry seminars and webinars, and was recently awarded the 2011 AMA Distinguished Marketing Executive of the Year from the University of Central Missouri.
Emily Cohen [More Info]
Principal and Lead Consultant
Cohen Miller Consulting
Emily Cohen, co-partner of Cohen Miller Consulting (CMC), has consulted with design firms and in-house corporate creative departments for more than twenty years. Together with her partner Jennifer Miller, CMC consults with corporate and institutional in-house creative and marketing teams to improve operational effectiveness by combining best-practice insights with solid benchmark data. Emily served on the board of advisors of InSource, on the AIGA In-House task force and as secretary of the AIGA/NY board of directors. Emily is a frequent speaker on business-related issues for the creative industry and has spoken at the RGD, HOW, MYOB and InHOWse Conferences, as well as at numerous AIGA events.
Brian Collins [More Info]
Brian Collins is Chief Creative Officer of COLLINS:, a design company dedicated to inventing brand experiences and communications that shape companies and people for the better.  For ten years prior to the founding of COLLINS: in 2008, Brian was Chairman & Chief Creative Officer of the Brand Integration Group (BIG) at Ogilvy & Mather Worldwide.

Brian’s clients have included Microsoft, Coca-Cola, CNN, Levi Strauss & Co., NBC, American Express, Motorola, Mattel, IBM,, MTV, The Walt Disney Company, Hershey’s, The Ford Motor Company, Unilever, The New York Public Library and The Alliance for Climate Protection.

Brian’s work has been featured in The Wall Street Journal, The New York Times, Business Week, Creativity, Graphis, Fortune, NBC News, ABC News and Fast Company, which named him one of five American Masters of Design.

He is the founder of Designism, an annual symposium for young creative people in New York City focusing on the emerging role of social activism in design and advertising.

Over his career, Brian has won every major design and creative award. Last year, COLLINS: was awarded Gold from The One Show, The Clios, the 4A’s Gold for Strategic Excellence and a Cannes Silver Lion. The firm’s work will be featured in the upcoming exhibit “We The Designers: Reframing Political Issues in the Obama Era” at The National Press Club in Washington, DC.

Brian is Vice President of The Art Directors Club of New York and has been on the graduate faculty of the School of Visual Arts since 2001. Brian was made a Distinguished Alumna of the Massachusetts College of Art in 2o04 and received an Honorary Doctorate from the Art Center College of Design in 2008.

He speaks globally on design and innovation including at the World Economic Forum in Davos, Switzerland, and is a member of the Forum’s Global Agenda Council.
Tim Cox [More Info]
Director of Creative Strategy
Publix Super Markets
Tim Cox is the director of creative strategy for Publix Super Markets, where he leads the in-house creative team on brand expression. Their work includes, among other things, print and digital communications, package design and retail environments for Publix.
Jason Cranford Teague [More Info]
Managing Director of User Experience
Forum One Communications
The director of user experience for Forum One, Jason Cranford Teague leads a creative team responsible for helping clients like The Aspen Ideas Festival, The Environmental Protection Agency and the Half Sky Foundation. His many books include CSS3 Visual Quickstart, Fluid Web Typography and Speaking in Styles. He has worked with the W3C CSS Workgroup Yuri’s Night: The World Space Party and was the director of web design standards for AOL. In his spare time, Jason writes for
riCardo crespo [More Info]
SVP, Global Creative Chief, FCP
Twentieth Century Fox
riCardo crespo is an ambassador of Twentieth Century Fox Film Corporation and serves as svp, global creative. Prior to joining Twentieth Century Fox, riCardo held several leadership positions, including executive creative posts at Mattel, Inc. and notable advertising icons such as McCANN ERICKSON, Saatchi & Saatchi, and Bozell Worldwide. He is a frequent contributor on design methodologies and the strategic value of creative+design in the branding development process, and also serves on the advisory board of the AC Collective at
Steve Cullen [More Info]
Design and Creative Director
Steve Cullen is the design director and a creative director at Creature, a multi-disciplinary creative firm in Seattle. His work is best known for its off-beat originality and liberal mix of all media types, as seen in his work for Seattle’s Best Coffee and personal platforms for Bill Gates. His work has been recognized by The One Show, Communication Arts, Art Directors Club, Type Directors Club, Graphis, Archive, Print and more.
Jackie DeLise [More Info]
Vice President, New Business Development
HMS Design
Jackie DeLise is a new business development strategist, focused on aligning design agencies with clients and their brands in order to transform business. She has worked with such clients as Merck, Heinz, Kraft. Pepperidge Farm, Hershey, M&M Mars and more. Her work has been featured in USA Today, Brandweek and Graphic Design:USA.
Rufus Deuchler [More Info]
Senior Worldwide Design Evangelist
Adobe Systems
Senior worldwide design evangelist at Adobe Systems with an affinity for creative technology, Rufus Deuchler has established himself as a leader in a very specialized area. With a background in corporate and editorial design, he brings more than 15 years of hands-on experience using Adobe Creative Suite software to the creative table. In addition, Rufus delivers comprehensive training programs to audiences large and small across the globe and teaches graphic design. He is an expert in creative workflows based on Adobe solutions. Based in Italy, Rufus enjoys traveling the world to further his mission as a software evangelist.
Aaron James Draplin [More Info]
Sole Proprietor
Draplin Design Co.
Raised in the Michigan Northwoods, schooled at the Minneapolis College of Art and Design and currently hunkered down in the mighty Pacific Northwest, Aaron James Draplin, of the Draplin Design Co., rolls up his sleeves on a number of projects related to print, identity, web development and illustration. Aaron provides everything from design and illustration to road trip navigation and guitar tuning for a client list that includes Nike, Wired, Timberline, Patagonia, Burton Snowboards and the Obama administration.
Joseph Duffy IV [More Info]
Design Director
Duffy & Partners
As “the other Joe Duffy” in the design industry, Joseph Duffy IV has been around some of the most talented creatives in the world for his entire life, soaking up everything he could. He started his career at Fallon Worldwide in the production and interactive groups, where he worked on accounts such as BMW, Timex, Purina and The Islands of the Bahamas. In 2004 he left with the family name to help start Duffy & Partners. Since then, he has worked on numerous brands such as Aveda Men, 501FIT, Herradura and Nice Ride, MN. His work has been recognized by AIGA, Communication Arts, Print and Graphis.
Sarah Durham [More Info]
Big Duck
Sarah Durham grew up in the world of advertising, design and marketing, and, in 1994, she decided to put her communications best practices to work helping non-profits increase their visibility, raise money and move the needles on their missions – and with that, Big Duck was launched. Today, Big Duck is the leading communications firm that works exclusively with nonprofits.

Sarah was named a top fundraiser under 40 by Fundraising Success Magazine in 2006, and one of the most influential women in technology by Fast Company in 2010. She’s a regular speaker at Association of Fundraising Professionals, and is also the author of Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications (Jossey-Bass/Wiley, 2010).

Twitter: @BigDuckSarah
Leatrice Eiseman [More Info]
Executive Director
Pantone Color Institute
Leatrice Eiseman is executive director of the Pantone Color Institute and founder of the Eiseman Center for Color Information and Training.  Known as the “international color guru”, Lee has guided many industries through the slippery slope of choosing appropriate colors for a myriad of uses. Fortune Magazine has featured her as one of the top decision makers for her work in color and forecasting.
She is the author of eight books on color, her most recent:  Pantone; The 20th Century in Color (Chronicle Books, SF, 2011). Lee also teaches ongoing courses for professionals, one in California in January and another in July on Bainbridge Island, WA near Seattle.
In addition, she develops a color forecast for professionals,  Pantone View Home, on a yearly basis and contributes to the Pantone View Color Planner based in Europe, twice yearly. Seasonally, she does the top ten colors for Woman’s Wear Daily, the “bible” of the fashion industry. She is a widely quoted in the media, a Chairholder in Color Marketing Group, a member of Fashion Group International, Industrial Design Society of America and an associate member of ASID.
Chris Elkerton [More Info]
Creative Director
Zygoht Partners
For over 20 years, Chris has combined his keen sense of design, with his love of life, to create award-winning projects for a variety of clients. As part of the 3 Dogz team from 2000-2010, he designed print collateral, posters, logos/branding and websites for such clients as Discovery Films, THALES, IMAX and Levis. His work has been recognized by HOW Magazine, Applied Arts Magazine, Summit and The Advertising & Design Club of Canada.

Today he is creative director and lone gunman at Zygoht Partners, an "experiential marketing" firm whose loyalty and acquisition programs focus on advertiser and audience engagement through experiences.
Andy Epstein [More Info]
The BOSS Group
Andy Epstein is a veteran in-house design manager, having created and grown in-house design teams for Commonwealth Toy and Gund before restructuring and growing the 100-person creative team at Bristol-Myers-Squibb. Most recently, he led an in-house design team at Designer Greetings, a greeting card company, developing the company’s product and point-of-sale materials. Andy is now working for The BOSS Group managing a 40+ multi-disciplinary managed-services in-house team at Merck Pharmaceuticals.
Andy has written and spoken extensively on in-house issues, and was the co-founder of InSource, an association dedicated to providing support to in-house designers and design-team managers. He edits and contributes to the HOW InHOWse blog, published The Corporate Creative with HOW Books and is currently heading up AIGA’s in-house INitiative.
Donna Farrugia [More Info]
Executive Director
The Creative Group
Donna Farrugia is executive director of The Creative Group, a specialized staffing firm placing a range of interactive, design and marketing professionals with a variety of organizations. In this position, she manages operations for the firm’s locations in major markets throughout the United States and Canada. Donna has more than 25 years of marketing, business development and management experience and has presented at industry events, including the HOW Design Conference, the American Advertising Federation National Conference and the American Marketing Association’s International Collegiate Conference.
Tom Fishburne [More Info]
Founder and CEO
Tom Fishburne learned how to draw cartoons at Harvard Business School by doodling on the backs of business cases and publishing in the school paper—and now his cartoons have been featured in the Wall Street Journal, Fast Company and the New York Times.  Tom started Marketoonist to create cartoon-based marketing campaigns that help businesses communicate. This includes a cartoon book for the Wall Street Journal Asia, a Unilever employee cartoon series and an ongoing weekly cartoon strip that helps Kronos engage with their customers. Tom draws from a 15-year career in marketing to create his cartoons; most recently he was VP at Method Products, and previously led brands at Nestle and General Mills. He also developed web sites and interactive campaigns for the web agency iXL.
Cameron Foote [More Info]
Creative Business
Cameron S. Foote is the founder and editor of the Creative Business newsletter, the only publication devoted exclusively to the business side of providing creative services. He has nearly 40 years’ experience in the industry, including stints at small and large agencies, as creative director for a Fortune 500 firm, and running his own firm, whose clients included such national brands as Merrill Lynch, Harvard Business School and AT&T.

He is the author of the all-time best-selling book on running a creative business, The Business Side of Creativity (W.W. Norton), as well as the recently released The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive and Editorial Services (W.W. Norton).
Jonathan Ford [More Info]
Creative Partner
As creative partner, Jonathan Ford represents Pearlfisher on the global design stage with a vision and determination that ensures everything the firm does and says creates an impact. One of the company’s co-founders, Jonathan has seen Pearlfisher grow from fledgling start-up to international design leader and he remains very much hands-on, tackling the day-to-day decisions and difficult choices that a thriving business generates. He also serves as a director of the Design Business Association. Prior to co-founding Pearlfisher, he was creative director of Sterling Design New York and Michael Peters New York.
Dan Formosa [More Info]
Smart Design
Dan Formosa is a design consultant who has developed products and services in a wide range of categories. With a background in product design, he holds a Masters and a Ph.D. in ergonomics and biomechanics. His work has received numerous design awards and has been selected for both national and international exhibits. In fact, Dan began his career as a member of the design team that developed IBM’s first personal computer and his work on OXO Good Grips kitchen tools helped make them a symbol of products designed to work for everyone. Dan is a frequent lecturer and writer on design methods and the physical and emotional aspects of design; he’s also the co-author and illustrator of the bestselling book Baseball Field Guide, employing principles of information design to explain the intricate rules of Major League Baseball.
Ed Gandia [More Info]
Founding Partner
International Freelancers Academy
Ed Gandia is a successful freelance copywriter and co-author of the award-winning book The Wealthy Freelancer. He’s also the man behind the International Freelancers Day online conference and founding partner of International Freelancers Academy. A passionate advocate for freelancing and solopreneurship, Ed teaches solo professionals how to earn more in less time, so they can create the freedom, flexibility and lifestyle that enables them to live more fully.

Ed’s insights have been featured in Inc. magazine, CNN Radio, CBS Radio News, The Christian Science Monitor, and more.
Annie Gaudreault [More Info]
Annie has over twenty years in marketing communications, during which she has managed a diverse cross-section of branding initiatives from integrated consumer retail branding programs to new product brand introductions and packaging systems. A short list of her clients include: ConAgra, Molson Breweries, SpinMaster, Nestlé, Corby Distilleries, Weston Bakeries and Cott Beverages.
On her spare time Annie is Chair of the board of Toronto Distress Centres, Canada’s largest 24/7 support to adults in distress.  
Von Glitschka [More Info]
Illustrative Designer
Glitschka Studios
Von is principal of Glitschka Studios and has worked in the communication arts industry for more than 23 years. His multi-disciplinary firm is a creative hired gun for ad agencies, medium to large design firms and in-house corporate art departments working on a diverse range of illustrative design projects.

You can follow Von’s work here:
twitter: @vonster
Terri Goldstein [More Info]
Principal and Founder
The Goldstein Group
Terri Goldstein is the principal and founder of The Goldstein Group, a New York City brand consultancy group. A marketing strategist who for two decades has created the brand identities of some of America’s most successful brands, Terri is the author of breakthrough research on consumer behavior, recall and sensory motivation in the retail environment. The Goldstein Group has breathed new life into female-centric brands such as Heinz, Bayer Aspirin, Foster Grant, One-A-Day and more. A frequent speaker at industry events, Terri contributes regularly to such publications as Brandweek, Marketing Daily, Package Design and more.
Bryony Gomez-Palacio [More Info]
Bryony Gomez-Palacio is principal of, a graphic design enterprise in Austin, TX that runs a network of blogs, publishes books, organizes live events and judges competitions, and designs for clients. Among UnderConsideration’s greatest hits are the blog Brand New and the self-published Flaunt, a guide to designing effective, compelling and memorable portfolios of creative work
DeeDee Gordon [More Info]
Sterling Brands
Steve Gordon [More Info]
RDQLUS Creative
Steve Gordon Jr is ‘RDQLUS Creative‘; a one-person design shop, creative consultant and self-described “independent creative mercenary” specializing in identity, branding and creative direction. With 13+ years in the industry and well-rounded as a artist, he also brings experience in audio production, writing and promotions. Steve is also the author of 100 Habits for Successful Freelance Designers (Rockport), as well as a having RDQLUS work featured in many design industry publications and annuals.
Kelly Goto [More Info]
As an evangelist for “design ethnography,” Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. She’s the principal of, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions; her clients include Seiko Epson Japan, Adobe, NetIQ, WebEx and CNET. Kelly is the author of Web Redesign 2.0: Workflow that Works – which is the standard for user-centered design principles – and the editor of, a leading online publication on mobile user experience. She also serves on the board of the AIGA Center for Brand Experience.
Dave Gouveia [More Info]
3 Dogz Creative Inc.
Dave Gouveia has worked in the design industry for more than 16 years. He founded 3 Dogz Creative Inc. with two co-workers in 2000. In 3 Dogz’s 10 years, Dave helped pursue high-profile clients such as IMAX, Levis and Visa International. Recognized with multiple awards, he has appeared as a speaker and served as a design judge for various international design events, and appeared in a variety of publications. He has an imagination and design narrative honed from a cult-dedication to computers, design and motion pictures.
Dr. Shelley Gruendler [More Info]
Founding Director
Type Camp International, Inc.
Dr. Shelley Gruendler is a typographer, designer and educator who teaches, lectures and publishes internationally on typography and design. She holds a PhD and MA in the history and theory of typography and graphic communication, as well as a bachelor of environmental design. She has presented at TypoBerlin, ATypl, TypeCon and the HOW Design Conference. She has published articles in HOW, Communication Arts, Codex and Step. She’s also the founding director of Type Camp International.
Allan Haley [More Info]
Director of Words and Letters
Monotype Imaging
Allan Haley is the director of words and letters at Monotype Imaging. He’s responsible for the strategic planning and creative implementation of just about everything related to typeface design. He’s also responsible for editorial and educational content for the company’s type libraries and websites.

Prior to working for Monotype Imaging, Allan was principal of Resolution, a consulting firm with expertise in fonts, font technology, type and typographic communication. He was also executive vice president of International Typeface Corporation. He is the author of five books on type and graphic communications, as well as hundreds of articles for graphic design publications.
Sam Harrison [More Info]
An in-demand speaker and popular author, Sam Harrison has earned success in many arenas: agency, in-house, freelance, consultant and teacher. He’s worked with such clients and associates as the National Football League, Major League Baseball, American Express, Hallmark and John Denver Environmental Groups. His books include Zing: Five Steps and 101 Tips for Creativity on Demand; Ideaspotting: How to Find Your Next Great Idea and Ideaselling: Successfully Pitch Your Creative Ideas to Bosses, Clients and Other Decision Makers.
Kristin Heist [More Info]
Senior Design Strategist
As a Senior Design Strategist, Kristin has led international programs to help companies identify new opportunities in personal finance, food packaging, home care, and communication technology. Whether understanding distribution challenges in India, or getting to the heart of what moms value in China, Kristin has spent her career transforming an understanding of people into ideas that make sense for the future.

As head of Continuum’s Sustainable Innovation community, Kristin brings a mix of practical and creative experience to her team.  She recently received an IDEA Gold award for Colorblind, a research initiative which uncovered consumers’ true feelings and real behaviors around environmental sustainability.

Prior to joining Continuum, Kristin created rapid manufacturing applications for 3D printers as an engineer at Z Corporation.  She holds a Master’s in Industrial Design from the University of the Arts and a B.A. in Engineering Sciences and Studio Art from Dartmouth College.
Kim Higdon [More Info]
Founder / CEO
English Moon
Kim Higdon began English Moon in early 2011 after working for various Phoenix-based interactive and traditional marketing agencies. Her work with English Moon led her to consult with many interactive, marketing and design firms across the country and inspired her first book When Good Enough Is No Longer: The Self-Guided Manual for Positioning Creative Firms. She continues to provide positioning and marketing consulting as well as content creation services for agencies and clients alike.
Brennan Higgins [More Info]
Account Director
Brennan is an Account Director for CBX, where he is responsible for helping craft, guide and manage client initiatives. By keenly focusing on client relationship building, Brennan is able to ensure that the CBX team always maximizes its branding efforts.

Prior to CBX, Brennan was SVP, Strategy at DePersico Group in Philadelphia, where he advised on strategic design approaches for consumer packaged goods companies such as Abbott Nutrition, Florida’s Natural and Unilever. Previously, Brennan managed the client service team at the premier creative printing solutions company Inwork Inc., which he credits with giving him an eye for details and a passion for innovation. Brennan received a BA as well as a Masters in Marketing from Bentley University, where he was a full scholarship athlete. Since ending his collegiate athletic career, Brennan continues to participate in all things active (you name it!), including marathon running.
Kit Hinrichs [More Info]
Studio Hinrichs
Kit Hinrichs founded Studio Hinrichs in October 2009, following 23 years as a partner of the international design firm, Pentagram. Prior to that, he was a partner in the design consultancy Jonson, Pedersen, Hinrichs & Shakery. Over the past few decades, Kit has been an influential force in graphic design. and countless annual report, corporate identity, packaging, exhibition, editorial, and promotional campaign programs. He is also the co-founder and design director of @Issue: Journal of Business and Design, which is now an online magablog —

Kit has taught at the School of Visual Arts in New York, the California College of the Arts, and the Academy of Art in San Francisco. His work has been honored and widely published internationally, and several of his pieces are part of the permanent collection of the Museum of Modern Art and the Smithsonian Institution’s Cooper-Hewitt Museum of Design. An avid collector of Stars & Stripes memorabilia, his collection of over 3,000 objects has been exhibited across the country and in Japan, and presented in the book Long May She Wave (published by Ten Speed Press, 2001).

Kit is a recipient of the prestigious AIGA medal in recognition of his exceptional achievements in the field of graphic design and visual communication. He is a past executive board member of the American Institute of Graphic Arts, a member of the Alliance Graphique Internationale, and has been an Art Center College of Design trustee since 1996.
Marcia Hoeck [More Info]
Hoeck Associates
As the owner of a leading marketing communications firm in Ohio for more than 25 years, Marcia Hoeck found the business aspects of her work daunting. So she developed simple methods to take the complexity out of the way her business ran. The results: a terrific team of people who stayed long term, profitable clients who came back year after year, a very manageable, lighter-than-average workload, and a successful business with great flexibility.

After selling the assets of her firm, Marcia now teaches what she once lived, helping make business easy for others through coaching and consulting.
David Holston [More Info]
Director of Online Communication
Georgia Institute of Technology
With more than 25 years of experience in the fields of online marketing, public affairs, advertising, communication planning and design management, David Holston has helped organizations including General Electric, Lockheed Martin, The University of Texas and Georgia Institute of Technology take a strategic communication approach that integrates planning, design and evaluation. He’s also the author of The Strategic Designer: Tools and Techniques for Managing the Design Process.
Katie Jain [More Info]
Co-Founder and Creative Director
Hatch Design
Katie Jain is a co-founder and creative director of Hatch Design, where she has directed award-winning identity, packaging, advertising and interactive design for some of the world’s most powerful brands, including Apple, Benefit Cosmetics, Coca-Cola, Harrah’s, Hilton, Starbucks and others. Katie graduated from the California College of Arts and Crafts in San Francisco, and began her career at Templin Brink Design. Her work was recently included in an exhibition at the San Francisco Museum of Modern Art. Katie is also co-founder of JAQK Cellars, a wine brand born out of a passion for design.
Martin Kamenski [More Info]
President & Founder
Rockstar CPA
Martin Kamenski is the president and founder of Rockstar CPA, a Chicago-based creative and entertainment industry accounting firm. With a background in small businesses and nearly a decade of experience running his own practice, Martin has carefully crafted a way to talk about business and taxes with creative individuals. He sits on the Boards of Directors of Matter Dance Company, the Global Alliance of Artists, and Sweet Relief Musicians Fund. Martin is an amateur musician, and remains active in the theater and film industries in Chicago and Los Angeles.
Chip Kidd [More Info]
Chip Kidd is a graphic designer and writer living in New York City and Stonington, Connecticut. His first novel, The Cheese Monkeys, was a national bestseller and a New York Times Notable Book of the Year. Another book, Batman Collected, was awarded the Design Distinction award from I.D. magazine. He is the editor-at-large for Pantheon, as well as an associate art director at Alfred A. Knopf, where his book jacket designs helped spawn a revolution in the art of American book packaging. His work has been featured in Vanity Fair, Eye, Print, Entertainment Weekly, The New Republic, Time, Graphis and more. He is a regular contributor of visual commentary to the op-ed page of The New York Times.
Chris Korbey [More Info]
Creative Director
Chris Korbey is Emma's creative director, overseeing the brand experience for Emma's customers and business partners. Before joining Emma, Chris founded and worked as creative director for Meat+Bones, a Dallas-based boutique strategic marketing and creative agency. His work has been recognized in Communication Arts, Print Magazine, The New York Art Director’s Club, AR100, GRAPHIS, and he is included in the permanent collection of the Museum fur Kunst und Gewerbe Hamburg. Chris is a relentless skateboarder and was once restrained by the Secret Service in high school. (He has an autographed Presidential sneaker to show for his efforts.)
Jim Krause [More Info]
Jim Krause Design
A freelance designer and author, Jim Krause has worked with clients such as Cingular Wireless, Kodak and Microsoft. He’s the author of many books for designers and artists, including Color Index, Idea Index, Layout Index, Design Basics Index, Creative Sparks, Photo Idea Index: Places, Photo Idea Index: Things and PhotoIdea Index: People (all from HOW Books).
Mike Kruzeniski [More Info]
Creative Director
Mike Kruzeniski is a creative director at Microsoft, in the Windows Phone design studio. He currently leads design for the Communication, Productivity and International experiences for Windows Phone. He recently led the design effort to help third-party developers learn and build apps for the new Windows Phone platform. He also helped establish the design relationship between Microsoft and Nokia, and has led several design incubation projects at Microsoft, including the Windows Phone KIN. Before joining Microsoft, Mike worked for Nokia Design on their Insight + Innovation team in Los Angeles, and at Designfairs, a consultancy in Erlangen, Germany.
Andy Kurtts [More Info]
The Fresh Market
Andy Kurtts is an illustrator and designer at the corporate office of The Fresh Market, a specialty grocery store. He studied illustration, design and printmaking at Ringling College of Art and Design, where he graduated in 2006. His responsibilities at The Fresh Market include working as part of the in-house design team on in-store signage, promotional pieces, catalogs, and private brand packaging design. Outside of the office, he enjoys printmaking and creating work for himself.
Tim Lapetino [More Info]
Tim Lapetino is one of the partners of the brand and identity design firm Hexanine. As a brand strategist, designer and writer, Tim has collected plenty of insight in his lifelong design journey. He writes regularly about design and branding at Zeroside, the Hexanine blog. Tim also serves as adjunct faculty at Chicago Portfolio School, teaching logo design, brand identity and brand standards, and serves on AIGA Chicago’s Board of Directors as co-development chair.
Jake Lefebure [More Info]
CEO / Co-Founder
Jake Lefebure is CEO and co-founding partner of Design Army. As the principal project leader, he oversees new business and creative development for all of the studio’s accounts. Jake’s design savvy and business knowledge enhances his ability to execute the needs of clients big and small. Design Army’s client list reflects a balanced mix of small businesses and international juggernauts, including AIGA, Chronicle Books, Disney, GE, NPR and the Washington Ballet.
Pum Lefebure [More Info]
Creative Director / Co-Founder
Pum Lefebure is the co-founder and creative director of Design Army, where she is responsible for overseeing all creative coming through the firm’s doors. An award-winning creative director with a keen attention to detail, Pum has successfully led the creative development of numerous high-profile campaigns both nationally and abroad. As a native of Bangkok, she brings a global sensibility to American design. Pum regularly judges design competitions and her work has earned many awards from the One Show, Art Directors Club, AIGA 365, I.D. magazine, SPD and Type Directors Club.
Dan Logan [More Info]
A designer by training and a technologist by experience, Dan combines talent from page layout and design to photography, animation, and interactive authoring  A long-time QuarkXPress product manager, Logan has drawn on design experience as a studio manager with projects from Wired magazine, Chronicle Books, Toyota, Sony, Samsung, and others to shape multiple releases of QuarkXPress.
Lee Maschmeyer [More Info]
Partner and Creative Director
Lee Maschmeyer is a partner and creative director at the multidisciplinary design firm COLLINS. He has worked with clients such as Microsoft, Coca-Cola, American Express, Barclaycard, CNN, Lenovo, NBC, Manpower, EOS, and The New York Public Library. His work has included brand identity design, product design, advertising campaigns, retail store design, website design, P2P financial product innovation, collaboration software development, and ARG design. Leland was included in Campaign magazine's 2011 "Global 30 Under 30."
Steve Matteson [More Info]
Creative Type Director
Monotype Imaging, Inc.
Steve Matteson is the Creative Type Director at Monotype Imaging, Inc., where he crafts custom type designs and type revivals. Early in his career, Steve worked for Monotype Typography as a contractor on the production of Microsoft’s first TrueType fonts and opened Monotype’s first California office, which grew to include specialists in linguistics and software engineering providing fonts and technology for OEM customers such as Apple, Hewlett-Packard, Microsoft and Nokia. He later left the company to form Ascender Corporation where he designed more than 25 font families including the user interface fonts for the Xbox and Microsoft Windows. He also created the Droid system of fonts for Google’s Android mobile platform. Steve re-joined Monotype Imaging in 2010 when the company acquired Ascender. Steve is a graduate of the School of Printing at Rochester Institute of Technology. An avid lover of history, Steve has researched, written and lectured about the typographic legacy of Frederic & Bertha Goudy. He has given workshops about the importance of brand typography for AIGA, TypeCon and at various design schools and advertising agencies. In January 2011 Steve served as a judge in the Type Director’s Club Type Design Competition.
Grant McCracken [More Info]
Research Affiliate
Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption, Culture and Consumption II, Plenitude, Big Hair, The Long Interview, Flock and Flow, Transformations and most recently, Chief Culture Officer. He has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum, a senior lecturer at the Harvard Business School, a visiting scholar at the University of Cambridge and he is now a research affiliate at C3 at MIT. He has consulted widely in the corporate world, including the Coca-Cola Company, Campbell Soup, IBM, IKEA, Sesame Street, Chrysler, Kraft and Kimberly Clark. He is a weekly contributor to the Harvard Business Review Conversation and his new book, Culturematic, will be published by the Harvard Business Review Press in 2012.
Mark McGuinness [More Info]
Creative Business Coach
Lateral Action
Mark McGuinness is a business coach and trainer specializing in work with creative professionals. He helps organizations get the best out of creative workers by addressing their specific motivations and optimal working conditions. He is also the author of two popular blogs about creativity and business:
Patrick McNeil [More Info]
Design Meltdown
Patrick McNeil is a freelance writer, web developer, design lover and the creator of He has diverse interests that have merged technology and design into work that touches everything from high design to hard-core programming. His love for design, inspiration and sharing knowledge has fueled his passion for running Design Meltdown and writing his bestselling book series The Web Designer’s Idea Book(s). Patrick is also the content director for the HOW Interactive Design blog and community.
Jennifer Miller [More Info]
Principal and Lead Consultant
Cohen Miller Consulting
Jennifer Miller has been a consultant and creative professional for more than 20 years, with a diverse background as a designer, creative director and interactive design team leader. She has helped clients such as Target, Staples, LLBean, and Texas Instruments expand their creative teams’ capacity by optimizing their processes, finding the best use of technology and planning and aligning their resources.

She joined forces with Emily Cohen in 2009 to create Cohen Miller Consulting, and is also founding member of the Texas Roundtable for In-House Business Effectiveness, a regional forum of managers who share best practices and ideas on managing in-house creative organizations.
Yael Miller [More Info]
Miller Creative, LLC
Yael Miller is editor-at-large of The Dieline and is principal of Miller Creative, a branding and packaging design consultancy specializing in naming, branding and packaging design. She is also co-founder of Vanity Barcodes and Share Some Candy. Yael has more than 10 years of design experience, with clients ranging from start-ups to international brands, including food, confectionary and health/beauty brands. She draws on her background in product development and food manufacturing to fuse both aesthetic and pragmatic values for smart branding and packaging solutions.
Debbie Millman [More Info]
President, Design
Sterling Brands
Debbie Millman is president of the design division at Sterling Brands. In her 16 years with the company, Debbie has worked on the redesign of global brands for Pepsi, P&G, Colgate, Nestle, Hasbro and many others. She’s president emeritus of the AIGA, as well as a contributing author at Print and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show, “Design Matters with Debbie Millman,” is now featured on and was awarded a Cooper Hewitt National Design Award in 2011. In addition, Debbie is the author of five books on design and branding, including How to Think Like a Great Graphic Designer (Allworth Press, 2007), Look Both Ways: Illustrated Essays on the Intersection  of Life and Design (HOW Books, 2009) and Brand Thinking and Other Noble Pursuits (Allworth Press, 2011).
Melissa Morris Ivone [More Info]
Melissa Morris Ivone has spent the ten years of her professional design career working in-house in the pharmaceutical industry, creating everything from glamorous manuals about wounds to posters that hang in the office bathrooms. It’s her side projects, however, that really get her creative juices flowing. Her invitation and stationery business, melissahead designs, as well as her journaling blog 160 Pages, have both appeared in the pages of HOW. She is also the creator of Operation Nice, a project that encourages individuals to be proactively nice.
Nicolle Mueller [More Info]
Global Producer
Lands' End
By day, Nicolle Mueller is working hard to give localized experiences to the Lands’ End websites for the U.S. and Europe, while ensuring the clarity of the global brand messages. By night, Nicolle is working hard to give localized experiences for Japan (tricky time zones). Previously at Fossil, Nicolle was the creative director that drove multi-brand design concepts with the highest emphasis on online experiences. In addition to Fossil-owned businesses such as Fossil, Michele, Watchstation and Zodiac, Nicolle was responsible for building campaigns for Adidas, Armani, Burberry, Callaway, DKNY, Michael Kors and more.
Stefan Mumaw [More Info]
Creative Director, Purveyor of All That Rocks
Callahan Creek
Stefan Mumaw is the creative director and purveyor of all that rocks at Callahan Creek. He has authored five books, the most recent being Chasing the Monster Idea, which examines the shared characteristics between truly monstrous creative ideas. He also co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield. He has spoken at numerous creative industry gatherings and has been known to embarrass himself and those around him if given the opportunity.
Allen Murabayashi [More Info]
PhotoShelter, Inc.
Allen Murabayashi is the CEO and co-founder of PhotoShelter, the worldwide leader in photography portfolio websites, photo sales, marketing, and archiving tools for photographers. Allen previously served as a founding employee and senior vice president of engineering at, where he assisted in the company’s massive growth from a four-person start-up to a publicly held company with more than 675 employees. He oversaw a staff of 50 engineers, and was responsible for the development of, Softshoe, and a number of internal applications. He also serves on the board of the Eddie Adams Workshop, the leading student and young professionals’ photojournalism workshop.
Luke Mysse [More Info]
Luke Mysse calls himself a “business-minded creative” because of his strategic approach to generating revenue for his clients. Though he has worked with large national brands, he much prefers meeting with small business owners to ask how he can help. He is a frequent speaker at business conferences, a TEDx presenter, and this is his third appearance at CFC.
Chris Nuernberger [More Info]
When Quark started developing functionality to publish to the iPad, Chris has been compiling a list of tips, tricks, and best practices to help graphic designers quickly gain familiarity with the new medium.  His experiences with early iPad publishing has given Nuernberger a unique perspective into the possibilities of the iPad experience.
John Nunziato [More Info]
Creative Director
Little Big Brands
John Nunziato is a veteran of the design and branding world, having spent nearly 20 years working for leading global package design firms. In 2001, he founded Little Big with the desire to help clients find the nuances that make them unique. He’s been instrumental in creating unique brand platforms and identities for a blue-chip list of clients, including Burger King, Coca-Cola, Gillette, Louis Vuitton and Sun Porducts Corp. In 2011, he was named to GDUSA’s prestigious “People to Watch” list.
Mark O'Brien [More Info]
Mark O’Brien is president of Newfangled, a web development company that has been helping marketing firms plan and build websites for their clients since 1995. Mark speaks regularly on marketing, and his first book, A Website that Works: How Marketing Agencies Can Create Business-Generating Websites, was released in June 2011.

Check out Mark’s web development business management blog at:
Willo O'Brien [More Info]
As an artist, entrepreneur, social supercollider and self-described geek, Willo O’Brien has a passion for empowering fellow creatives. She shares her expertise by advising startups, coaching small creative business owners and speaking at events across the country. In 2011, she premiered WilloToons Connect, a video series featuring fellow successful artists whose craft has evolved into a business. With an emphasis on self-care at every stage, the goal is to empower people to find and follow their passion, while creating the business of their dreams and successfully balancing the two.
Wally Olins [More Info]
Chairman and Co-Founder
Saffron Brand Consultants
Wally Olins is “the world’s leading practitioner of branding and identity,” according to the Financial Times. Formerly chairman of Wolff Olins and currently chairman and co-founder of Saffron Brand Consultants, he has advised many of the world’s leading commercial companies, including 3i, Renoult, Repsol, BT, Volkswagen, Tata and Lloyd’s of London; he has also worked with many countries, regions and cities, among them Portugal and Poland. He is the author of several successful books, including Corporate Identity, Wally Olins on B®and and The Brand Handbook.
Shane Pearlman [More Info]
Modern Tribe, Inc.
Shane Pearlman leads a team of web and mobile design/development freelance professionals, is the founder of FreelanceCamp, is a speaker at design/culture events like SXSW, and publishes numerous articles on the art and business of freelancing. In his spare time, he’s also heavily involved in social good projects, focusing on helping local government run efficiently.
Heather Reavey [More Info]
Principal Strategist
As the leader of Continuum’s Strategy Group and Next Community, Heather works with a multidisciplinary group of experts to identify broad global trends to envision future experiences. Her perspective is inspired by her project work, which takes her from Lansing to Lima to talk to people and understand what is most important to them. She uses their stories along with business and technological considerations to inspire new experiences that help clients win.

As a Principal at Continuum, Heather partners with organizations such as Procter & Gamble, Ford, Staples, and American Express to identify opportunities for new category creation. Her superpower is creatively working within constraints to have actionable ideas­–and then visualizing ideas in engaging ways that inspire clients to align on a common goal. Heather also focuses on projects that inspire organizational change by working with leaders to create processes for breakthrough innovation.

Heather is a graduate of Syracuse University, with a BID in Industrial Design and a focus on visual storytelling.
Dan Rhatigan [More Info]
UK Type Director
Monotype Imaging, Inc.
Dan Rhatigan is the UK Type Director for Monotype Imaging, Inc. where he works on custom type development projects and consults on typographic issues with customers. He also frequently speaks about type and typography to customers and the public. Prior to Monotype Imaging, Dan worked as a publishing technologies analyst for the American Society of Mechanical Engineers, as a designer for Thirteen/WNET in New York, and with numerous freelance clients. He also lectured on branding at the ArtEZ Institute for the Arts in The Netherlands. Dan holds a BFA degree in Graphic Design from Boston University, and an MA in Typeface Design from the University of Reading, UK.
Gerald Richards [More Info]
Chief Executive Officer
826 National
Gerald Richards is the Chief Executive Officer of 826 National. With twenty years of management and development experience at national nonprofit organizations, including the Network for Teaching Entrepreneurship where he served as the Executive Director of the Bay Area office, Gerald is a respected trainer and sought after speaker on topics of youth and education access. He is interviewed regularly on these topics and has appeared on NBC’s Nightly News with Brian Williams and CNN’s Anderson Cooper’s 360. He has also served as an education expert for national marketing campaigns promoting creativity in and outside the classroom and represented 826 National at the Clinton Global Initiative’s 2011 Annual Conference.
Jackie Schaffer [More Info]
Vice President & General Manager
Cella Consulting
Jackie Schaffer, vice president and general manager of Cella Consulting, is a former in-house leader who has consulted for teams of all sizes, including Fortune 500 clients, government entities, and educational institutions. Cella helps creative leaders and their teams identify and execute strategic priorities, so they can increase their effectiveness and focus on creating high-quality creative. Cella is a co-author of the In-House Creative Services Industry Report and authors weekly blogs on business operations topics pertinent to the role of creative leaders.
Colin Evoy Sebestyen [More Info]
Colin Evoy Sebestyen is a designer, educator, and animator based out of San Francisco. He has produced motion graphics for a wide range of applications: interactive, broadcast, environmental, and presentation. He was the motion specialist at noted presentation firm Duarte Design where he worked on Al Gore's "An Inconvenient Truth" presentation, and Apple Inc's keynotes. He is an instructor of animation and new media at the Academy of Art University, San Francisco and an adjunct professor of graphic design at California College of the Arts. He is particularly interested in audio visual and music graphics and has produced video content for artists as diverse as Bjork, Aesop Rock, Snoop Dogg, and Edison.
Rochelle Seltzer [More Info]
Rochelle Seltzer :: Design Strategy
Rochelle Seltzer is an advocate for design strategy and is passionate about the power of design for every organization. She founded Seltzer in 1984 with a mission to build strategically focused, powerful design solutions. She served as president and creative director of Seltzer until 2011, when she left to pursue her dream of advocating for design strategy through speaking, writing, teaching and consulting.
David Sherwin [More Info]
Principal Designer
David Sherwin is a principal designer at frog, a global innovation firm, and the author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills (HOW Books). His second book, Success by Design: The Essential Business Reference for Designers will be out in November 2012, also from HOW Books. He is a senior lecturer in the BFA in Interaction Design program at California College of Arts, and has spoken and taught workshops on creativity, business and user experience design at SXSWi, Interaction 11, and the HOW Interactive Design Conference.
Christopher Simmons [More Info]
Christopher Simmons is a designer, writer, educator, design advocate and principal of the noted San Francisco design office, MINE™. He is the author of four books, including the recently released Just Design, which focuses on designing for social good. Christopher’s work has been exhibited at museums ranging from the Hiroshima Museum of Contemporary Art to the Smithsonian Institution. He is an adjunct professor of design at the California College of the Arts (CCA and a past president of AIGA San Francisco. On completion of his tenure in that role, then Mayor Gavin Newsom issued an official proclamation declaring San Francisco to be a city “where design makes a difference."
Terry Lee Stone [More Info]
Terry Lee Stone is a writer, design management consultant and creative strategist. She has worked with many top U.S. design firms, including AdamsMorioka, Margo Chase Design and BMW Group DesignWorksUSA. For more than 12 years, she has taught the business of design at the California Institute of the Arts, Otis College of Art and Design and, most recently, at Art Center College of Design. She is the author of several books on graphic design, including the Managing the Design Process series, Logo Design Workbook and Color Design Workbook.
Phillip Sunderland [More Info]
Creative Director
Phillip Sunderland started Streamtime, a traffic and production management application, with Aaron Green in 2002. Streamtime quickly became the No.1 solution in every international market it entered. Prior to that Phillip started and owned a brand and design agency that he ran for 16 years. He is currently Streamtime’s creative director.
Joel Templin [More Info]
Co-Founder, Creative Director
Hatch Design
Joel Templin is a co-founder and creative director of Hatch Design, where she has directed award-winning identity, packaging, advertising and interactive design for some of the world’s most powerful brands, including Apple, Benefit Cosmetics, Coca-Cola, Harrah’s, Hilton, Starbucks and others. After graduating from the University of Wisconsin-Stout, Joel has worked for Gardner Design, Charles S. Anderson Design (CSA) and Foote Cone & Belding before he co-founded then directed Templin Brink Design for nine years. His work was recently included in an exhibition at the San Francisco Museum of Modern Art. Joel is also co-founder of JAQK Cellars.
John Scott Thorburn [More Info]
Senior Color Analyst
Canon USA
John is a Senior Color Analyst building tools and programs that explain and explore digital print for Canon.  Design studios, creative agencies, and commercial printers have benefitted from his work.  Fueled by an endless fascination with art, design, and print his experience covers many job titles: analyst, developer, consultant, teacher, trainer, manager, artist and stripper to name a few.  This is John's third year presenting at HOW Design Live.
Peleg Top [More Info]
Peleg Top is a creative business coach and a spiritual life mentor. Based in Los Angeles, Peleg helps creative entrepreneurs connect and use their intuition, fearlessly market and grow their business, and live a passionate, abundant life. A design industry veteran, author and educator, Peleg is on a mission to eliminate the “starving artist” mindset and transform the way creative people master money and do business.
Dyana Valentine [More Info]
Dyana Valentine has spent the past 12 years instigating entrepreneurs and teams to complete seemingly impossible projects—we’re talking major brand overhauls, six-figure product launches and full-fledged manuscripts. She serves up straight-from-the-hip advice in online magazines and columns all over the ’net. In a past life, she was an idiot-savant microsurgery tech, worked for the Olympic Games organizing committee, and was personally approached by the FBI with a recruitment invitation (for classified reasons) on two separate occasions.
Armin Vit [More Info]
Armin Vit is principal of, a graphic design enterprise in Austin, TX that runs a network of blogs, publishes books, organizes live events and judges competitions, and designs for clients. Among UnderConsideration’s greatest hits are the blog Brand New and the self-published Flaunt, a guide to designing effective, compelling and memorable portfolios of creative work.
Rob Wallace [More Info]
Managing Partner
Wallace Church, Inc.
Rob Wallace is the Managing Partner and Strategic Director of Wallace Church, Inc. He is responsible for all strategic brand imagery action plans and consumer research. His central function is synthesizing marketing and design strategies, ensuring that Wallace Church's design directions are focused on the most actionable and sales-effective goals. Rob sees his central challenge as proving to the marketing community that corporate and brand identity is the most potent and cost-effective marketing tool.
Jim Wasco [More Info]
Senior Type Designer
Monotype Imaging, Inc.
Based in San Mateo, Calif., Jim Wasco is a senior type designer at Monotype Imaging, Inc., and works for the company’s multiple business units, including display imaging, custom fonts, and creative professional. Before joining Monotype Imaging, Jim was employed as a type designer at Adobe Systems for 13 years. Prior to that he produced fonts for SlideTek, a presentation graphics company in Sausalito Calif., and worked as  a freelance graphic designer for 15 years in the San Francisco Bay Area specializing in hand lettering. Jim largely attributes his design education to private instruction in lettering from his father, Lon Wasco, and type designer, Jim Parkinson. He also studied drawing from Aaron Tager in Vermont in the early 1970’s and developed hands-on expertise in font production while at SlideTek and Adobe Systems. Jim is an active jazz pianist and also enjoy photography, brewing beer and cooking.
Alina Wheeler [More Info]
Alina Wheeler is the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team. Published in seven languages, her book demonstrates the relationship between strategy and design and illuminates best practices. Alina is also the co-author of Brand Atlas: Branding Intelligence Made Visible, a compendium of the smartest diagrams to chart the future. She is a former national board member of AIGA and a passionate advocate of design.
Trish Witkowski [More Info]
Chief Folding Fanatic
Trish Witkowski is chief folding fanatic at the online community Trish has a specialized expertise in the area of folding and is the creator of the FOLDrite™ system, a 2004 GATF InterTech™ Technology Award winner. Trish frequently writes and blogs on the topic of folding and finishing, and hosts a popular weekly e-video, the “60-second Super-cool FOLD of the WEEK.” She has presented at the HOW Design Conference, GraphExpo, Print New Zealand Conference, AIGA conference and more. She is the author of The Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook and FOLD: The Professional’s Guide to Folding.
Todd Zaki Warfel [More Info]
Nimbly Apps
Todd Zaki Warfel is a designer, serial entrepreneur, craftsman and foodie. He’s the founder and principal designer at messagefest, a design consultancy focused on helping companies make products and services that are beautiful, useful and a pleasure to use. He’s the co-founder of Nimbly Apps, whose flagship product, Reframer, is the industry’s first collaborative analytical platform for qualitative data. Todd is also the author of Prototyping: A Practitioner’s Guide.