EGR Operator Awards Winners 2017

Please find below the judges comments for the headline categories.


Headline Categories
Affiliate of the year 
“Easyodds impressed the panel with their innovative approach to marketing through a social media, making the most of their personal brands. The Easyodds team also appeared passionate about sports. They have been pushing at the door for a while now and seem to be in breakthrough mode.”

Bingo operator 
“Tombola loves bingo for bingo’s sake rather than as a means to another end and it continues to set its own rules for success rather than following the path most travelled. The company’s performance cross-jurisdiction and in its approach to social responsibility meant that the panel felt recognition was very much appropriate.”

Casino operator 
GVC Holdings
“An excellent performance in casino, GVC has had a year of continued success and offered a compelling case in what was one of the strongest fields in the awards. Following the acquisition the group is ticking all the right boxes in this key vertical.”

Mobile operator 
Sky Betting & Gaming
“SB&G has a laser focus on the customer’s mobile experience – and this came through strongly in their awards submission. There is an energy about the company and a seemingly insatiable desire to push the mobile experience on. SB&GG were able to combine impressive metrics with a powerful offering, showing that they really see mobile as the critical channel for all their verticals.”

Operator of the Year
“A truly phenomenal overall performance across all areas of the business, bet365 has outperformed on a truly impressive scale and was a clear winner this year. The Operator of the Year award reflects another 12 months of market-leading revenue and profit growth from the industry behemoth driven by innovation, differentiation and near-flawless execution. The group continues to evolve its product line-up and user experience to customers in over 150 countries.”

Poker operator 
“Partypoker recorded phenomenal growth rates in absolute terms but it was even more impressive given the perceived structural decline of poker market. Management clearly focused on revamping product supported by live tours and strong brand push after a period of neglect.”

Rising star
“The company’s vision of customer fairness and social responsibility is totally on-message. PlayOJO has also showed double-digit growth in player acquisition, site visits and active visitors, while maintaining attractive marketing returns, which is a testament to its unique proposition.”

Socially responsible operator
“A regular winner of this award, the judges were again impressed with tombola’s market-leading social responsibility innovation across the existing bingo product as well as this also being applied to the new casino vertical. The brand’s launch of tombola arcade saw the group maintaining its ethos of limiting the rates of spend per hour and week but still proving a commercial success. It also launched its own independent responsible gambling week, reinforcing its credentials as Socially Responsible Operator of the Year.”

Sports betting operator
Sky Betting & Gaming
“SB&G demonstrates highly impressive growth rates (stakes/customers) despite the challenging comps and without resorting to unregulated markets. It also has market-leading innovations, including RequestABet and crowd boosted accas (copied by other operators), as well as significant improvements in streaming offering for a fully-rounded product.”

 Operator Categories
Affiliate programme  Casumo
Spread betting operator  Spreadex
Social operator  Product Madness
eSports operator Danske Spil
Fantasy sports Dribble
Customer services operator  Betsson Group
In-house product  Colossus Bets
Mobile poker product  The Stars Group
Mobile bingo product Mecca Bingo
Mobile casino product  LeoVegas
Mobile sports product bet365
Football betting operator Sky Betting & Gaming
Marketing campaign  The Stars Group
In-play sports operator Sky Betting & Gaming
Slots operator Kindred
Lottery operator  Lottoland


Affiliate categories

Bingo affiliate  WhichBingo
Casino affiliate Better Collective
Sports affiliate  Skores


Game of the Year category

Game of the year Wild Toro (ELK Studios)