SA - Fundraising Showcase 2017
 
Masterclass 1: Digital with Meredith Dwyer
Session Overview: 

Every charity has a digital presence, whether it’s as simple as a website and donation page, or full digital fundraising campaigns – but are you making the most of your current digital assets?  

What would be the impact for your organisation of doubling the income from your current digital activity?  

This fast paced half day masterclass will transform your digital fundraising strategyMeredith Dwyer from leading  digital fundraising agency, Homemade Digital, will take you through practical steps, critical trends and world class case studies on donation and landing page optimisation, social media advertising strategy, marketing automation, mobile readiness, contactless donation payment innovations and the analytics you need to know. 

If that’s not enough, you’ll have the opportunity to have your current digital assets and communications journeys road tested, and leave with a solid plan to boost your online revenue. 

  • Learn how to optimize your website, donation and landing pages to boost conversion and average donation
  • Get ready for mobile – 65% of internet browsing in Australia happens on mobile devices – if you aren’t mobile ready, you’re losing that audience. How can you prepare for PSMS text to donate and make the most of your mobile digital presence?
  • Develop powerful, personalized digital communications journeys through easy to set up marketing automation solutions.
  • Supercharge your peer to peer fundraising – from multi-sport programs to signature events.
  • Measurement matters – find out the analytics you need to know and track. 

Are you?

  • A Director, Executive Manager and / or decision maker for fundraising and digital strategy?
  • A Fundraising professional who wants to learn more about the digital landscape?

Then this Professional Development Workshop is for you. Book now!