Channel Partner Expo 2017


Drive demand for our solutions with our PartnerEmpower sales tools, tips to increase SEO & SEM, and the key strategies you need to implement in 2017 for more effective digital marketing campaigns. Unless otherwise noted, each session below will be 50 minutes and held Monday and Tuesday.

Effective Sales Tools; Focusing on Growth and Efficiency
Audience: All sales and marketing staff

Effective, easy-to-use tools will maximize your productivity and create more operational efficiency for every partner. In this session, we will discuss new tools for 2017 and enhancements to existing tools. We will share updates to partner-facing tools such as quoting tools, the Partner Central portal, the Sales View point of sale tool, new Above Price Book registration process, and the Opportunity Management tool. We also discuss the new Solution Finder and updated Partner Finder customer-facing tools.

Increasing Sales with SEO/SEM
Audience: All sales and marketing staff

Learn local search best practices to drive more traffic to your website and increase your income. You'll gain tangible strategies and actionable take-aways to get your local SEO up and running. You'll learn how to select profitable keywords that generate phone calls, clicks and real customers; common local SEO mistakes + how to avoid them; how to get found in smartphone searches; and how to generate a measurable ROI from SEO while spending as little time as possible.

The Key to Effective Digital Marketing Campaigns
Audience: All sales and marketing staff

Technology will continue to deliver new ways for brands and customers to engage with each other, but customer preferences can change just as quickly. Digital marketers need an analytical approach and a commitment to staying current with technology to ensure results. This session will cover the essential strategies for developing a successful digital marketing campaign.