Learn about connectivity and the effects of mixing physical and digital together.
Adventures in Business: What one businessman learned from the summit of Mount Everest |
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Keynote Speaker - Jamie Clarke Canadian Adventurer and CEO of LiveOutThere.com Join adventurer, author, filmmaker, inspirational speaker and business leader Jamie Clarke as he humorously and energetically chronicles his adventures in setting and reaching goals, and how he went from professional adventurer to successful entrepreneur. As head of LiveOutThere.com, ranked by PROFITguide.com as one of Canada’s 50 fastest-growing companies, his insight, passion, humour and ability to tailor his talks to audiences all make for a compelling experience. |
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Print in a Digital World – 2017 Trend Report Launch How to merge marketing, content and technology in bold and exciting ways
Paper, Pixels, and Presence - Making indelible impressions by design
Connecting for Action
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| Audrey Jamieson President, Marketing Kitchen |
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| Janice Dumphie Sales Director, Marketing Kitchen |
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Find out what’s working and why. Learn how to make your direct mail smarter and more compelling to optimize the customer experience and get the best results possible. Don’t miss the Marketing Kitchen list of “hits and misses” in the mailbox. You will be inspired.
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Edward Walker Director, Operations and Strategic Planning, Baby Box Canada Baby Box Canada is about more than a box of baby products or an ecommerce platform - it’s about a journey and an understanding of new things that will become really important for every new parent. It’s about how the right audience interacting with the right products at the right time can benefit an organization. Born as a goodwill experiment, “a new hope” to help new parents, Baby Box Canada quickly took on a life of its own. Almost instantly it began to shape itself. The real innovation came when scaling took hold and box demand exceeded any of our expectations. We quickly realized that the way customer packaged goods companies market their brands could change forever. This presentation is about Baby Box Canada’s start-up journey and the actions they took to create and sustain a new direct marketing and advertising business. Baby Box Canada has become a unique marketing experience that cradles both digital and physical media co-operatively to enable memorable moments, the kind of moments and experiences that easily translate into revenue. |
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Andy Bruce Co-founder & CEO, MobileX Co. Andy will discuss why mobile messaging will be the ’next big thing’ and how it can be used to extend the reach of physical media to the digital realm. He’ll share industry trend data and present solutions for leveraging messaging, the web and customer engagement data to drive sales, foster loyalty and measure the return on advertising investments made across online and offline channels. |
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Ryan Harper National Marketing Manager, Xerox Canada Your customer is exposed to close to 3,000 media messages a day. They will pay attention to 52. They will only positively remember 4. How do you ensure you are one of the 4 messages that reach your audience? Join Ryan to discuss how new technology in print, when combined with digital channels and the use of key customer data, will allow your message to break through the clutter and be seen, heard and most importantly acted on. |
NFC Technology: Connecting physical and digital media
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Mark Heise Applications Engineer – North America, Arjowiggins Creative Papers Along with the increasing popularity of mobile
devices enabled with near-field communication (NFC) technology, marketers and other
decision-makers are also pursuing media strategies that unite print with digital
channels including online, mobile, social and video. This in turn allows companies
to connect interactively with customers via multi-channel communications. By combining print and mobile, print providers can increase the value of print by enhancing its ability to engage and interact with customers. Mark will use real-world examples to showcase how NFC technology can provide opportunities to connect with customers, and will explain how this new technology can be integrated into new and existing materials.
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James Carroll Director of Supporter Experience, World Vision Canada
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Cam Shapansky CEO, Blue North Strategies |
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Rich Bassett President, Bassett Direct |
A partnership was formed between World Vision Canada, Blue North Strategies and Bassett Direct to create a highly donor-centric, variable, full-colour direct mail package for new sponsors. The revolutionary pilot, launched in 2013, changed the way sponsors expect to engage with non-profits across Canada.
Join James, Cam and Rich as they share highlights of the program, including the sophisticated use of data and variable images, the use of connectivity across multiple platforms and the use of physicality to promote two-way communication.
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