Agenda
General Track
Welcome, Agenda & Scribe Update
Length: 15 minutes | Speaker: Shawn McGowan
Case Study - SilverTech
Length: 45 minutes | Speaker: Steve Baines, CTO
Steve Bains, CTO from SilverTech discuss how they partnered with us to enhance their customer lifecycle management offerings with agile data connectivity into dozens of marketing and sales solutions. Bains will discuss how they use the cloud-based SOL iPaaS to power the core of the agency's Lead to Loyal lifecycle philosophy.
Dynamics CRM Integration
Length: 45 minutes | Speaker: Pierre Hulsebus, Michael Bates
During this session we will discuss the latest features in integrating with CRM both Online and On premise. Being that Dynamics CRM is among our most popular integrations, as an added bonus you will have face to face time with our Product Management team to discuss plans for the future with CRM.
Integration Design vs. Migration Design
Length: 45 minutes | Speaker: Mark Walker/Pierre Huslebus/Brendan Peterson
When you have a large amount of data to integrate as part of an initial synchronization, using your transactional integration design might not be fast enough to get the job done within your cutover window. During this session you will learn why sometimes you may need to have a different design for your initial sync and we will share some useful tips on the fastest ways to get data into your target using Scribe with migration designs.
Scribe Online or Insight: Making the Best Choice
Length: 45 minutes | Speaker: Brendan Peterson/ Mark Walker
If you are used to using Insight but would like to try Scribe Online, it can be confusing at first, mainly because the two products do not look alike and the integration patterns you use are not the same. In this session we will explore a number of features and integration patterns commonly used with Insight and show you how to accomplish the same goal using a new pattern in Scribe Online. We will also cover the capabilities of SOL and Insight to help steer you towards the right decision on which product will serve you best. Before the training is through you will have the knowledge you need to understand what product best fits, when it is appropriate to use both, and how these products work together to offer more integration choice.
Scribe Online Track
Best Practices for Scribe Online Performance
Length: 45 minutes | Speaker: TBD
Wish you could get the most optimal performance out of your jobs? During the training you will learn best practices on how to use the batch processing features of Scribe Online, enable bulk processing, sensible use of lookups, as well as using the built in backfill features in Scribe Online.
Event Based Integration
Length: 45 minutes | Speaker: Brendan Peterson
Looking for tightly coupled integrations and near real time processing? You need to explore what the request/reply capability and the message map capability of Scribe Online can offer. During this session we will demonstrate how the request/reply capability of Scribe Online works. After the session you will fully comprehend what situation it is appropriate to use this new feature and how to test and apply it to your integration.
Scribe Online API and CDK Overview – Get Your Swagger On
Length: 45 minutes | Speaker: TBD
Who should attend: Software Developers and Software Architects
Want to know how to use CDK resources and build a connector? Or how the Scribe Online API can be used for deploying and managing solutions? Throughout this session you will receive an in-depth overview of Scribe Online’s Connector Development Kit and the Scribe Online API. The discussion will cover the basic architecture of a connector and how to use the interactive documentation for the API deployed on the Swagger framework.
OData Connector: Power of Programming
Length: 45 minutes | Speaker: Pierre Hulsebus
Do you want the power of programming directly against OData services? – Odata is increasingly used by major CRM and ERP vendors as the preferred method to consume data. In this session we will discuss how to connect to an OData service and view all of the entity sets exposed. We will cover some of the challenges and benefits of using the new OData connector in your integration design.
Marketing Automation and CRM Integration: Optimize the Customer Experience
Length: 45 minutes | Speaker: Brendan Peterson
Integrations that promote personalization will enhance the customer experience. In this session we will discuss common design patterns for integrating marketing automation and CRM systems. We will cover what types of data is usually integrated and the most common use cases that customers are doing that help them to map cross-channel engagement to revenue.
Scribe Insight Track
Publisher Deep Dive: Generating Top Performance
Length: 45 minutes | Speaker: Pierre Hulsebus
All of the Application Adapters have associated publishers which generate XML in the MSMQ. And because each one works a bit differently we will demonstrate the entities, Windows Services, customizations, and message queues that operate to transport messages from applications into the Microsoft Message Queue. Before this session is complete you will have a full understanding of how to troubleshoot and optimize the integration by detailing how XML gets generated for each publisher type.
The Need for Speed: Message Queuing vs. Bulk & Upsert Capabilities
Length: 45 minutes | Speaker: Pierre Hulsebus
There was a time when including message queuing as part of your Insight integration design was the recommended design pattern to get the most “bang for your buck”. But with new bulk and upsert capabilities available in endpoints and in Insight now you can get better performance by using those capabilities instead of message queuing. This session will focus on when you would use bulk capability instead of message queuing, and we will even teach you a thing or two about using bulk.
Dynamics CRM: Elevating Performance
Length: 45 minutes | Speaker: Pierre Hulsebus & Brendan Peterson
With Dynamics CRM there are many choices on how to elevate performance. Some of the features are native to Dynamics CRM and some are native to Scribe. In this session you will
learn about the specific features available for performance optimization with Dynamics CRM, whether they are native to CRM or Scribe, and how best to apply them to your integration requirements.
Insight 7.9: New Features and Functionality
Length: 45 minutes | Speaker: Mike Bates
This session will cover details around the threading capability of Insight with non-queue based integrations, and how to apply this new feature. During the discussion you will hear detailed information regarding the processor grouping feature, such as, where it is available and how consultants should approach projects where they want to utilize this feature. We will also share best practices around new external connections such as moving from test to prod, swapping out users, and the implication to Ignore User and Bounce back.
Dynamics AX Integration: Go Beyond the Basics
Length: 45 minutes | Speaker: Mike Bates / Pierre Huslebus
Want to know more about AX integration? This session you will learn about the Dynamics AX adapter usage, optimization, and how one can extend it beyond the basic template Scribe provides. You will also hear from Scribe’s Product Management team as they discuss our plans for AX integrations.
General Track
Dynamics CRM Integration
Length: 45 minutes | Speaker: Brendan Peterson/ Mark Walker
During this session we will discuss the latest features in integrating with CRM both Online and On premise. Being that Dynamics CRM is among our most popular integrations, as an added bonus you will have face to face time with our Product Management team to discuss plans for the future with CRM.
Integration Design vs. Migration Design
Length: 45 minutes | Speaker: Mark Walker/Pierre Huslebus/Brendan Peterson
When you have a large amount of data to integrate as part of an initial synchronization, using your transactional integration design might not be fast enough to get the job done within your cutover window. During this session you will learn why sometimes you may need to have a different design for your initial sync and we will share some useful tips on the fastest ways to get data into your target using Scribe with migration designs.
Scribe Online or Insight: Making the Best Choice
Length: 45 minutes | Speaker: Brendan Peterson/ Mark Walker
If you are used to using Insight but would like to try Scribe Online, it can be confusing at first, mainly because the two products do not look alike and the integration patterns you use are not the same. In this session we will explore a number of features and integration patterns commonly used with Insight and show you how to accomplish the same goal using a new pattern in Scribe Online. We will also cover the capabilities of SOL and Insight to help steer you towards the right decision on which product will serve you best. Before the training is through you will have the knowledge you need to understand what product best fits, when it is appropriate to use both, and how these products work together to offer more integration choice.
