2012 Assets Learning Conference

Future Directions for Bank On: What We've Learned and Where We're Headed

September 21, 2012  11:00 am - 12:15 pm

Room: Delaware A

Among financial access initiatives, Bank On programs have become the fastest growing strategy to connect unbanked consumers to free or low-cost starter or “second chance” accounts. These programs are voluntary, public/private partnerships between local/state government, financial institutions and community-based organizations. During this session, speakers will discuss how the Bank On model has evolved over the last six years and what we’ve learned about effectively launching and sustaining programs. Participants will also learn about new research on sustainable financial institution engagement in Bank On programs and recommendations to strengthen engagement. Finally, speakers will discuss their perspectives on future directions for the financial access field.


  • Tina Lentz, Bank On Louisville
  • Leigh Phillips, San Francisco Office of Financial Empowerment
  • Ida Rademacher, CFED
  • Rourke O'Brien, Treasury Department (Moderator)