Wednesday 5 October 2016
09:00 - 09:55Registration and refreshments
09:55 - 10:00Welcome from the Chair
Christian Tirabassi, Senior Partner, Ficom Leisure
10:00 - 10:45Senior execs review the current state of the Italian market
Moderator: Christian Tirabassi, Senior Partner, Ficom Leisure
Alessandro Allara, Head of Online Business Unit, SNAI
Marco Trucco, Country Manager Italy, PokerStars
Fabrizio Virtuani, President and Chief Executive Officer Lottomatica Scommesse Senior Vice President Digital & Betting , Lottomatica
Moreno Marasco, Country Lead Italy, bwin Italia

Senior figures from the country’s leading online operators will discuss current operating conditions, taking into account recent regulatory and taxation amendments. The panel will also debate the commercial viability of new products and opportunities, such as eSports and DFS, and consider the impact new market entrants will have on the competitive landscape.

10:45 - 11:30Liberalised sportsbook - making the most of new opportunities
Moderator: Mauro De Fabritiis, Partner, MAG
Marco Tiso, Online Gaming Business Manager, Sisal.it
Fabio Ricci, Head of Betting, SNAI
Carmelo Mazza, CEO, Betland

Following full liberalisation of the sportsbook vertical, operators have more control over their product than ever before. The ability to introduce new market types, quicker bet settlement and cash-out will help operators compete with dot.com players. During this session, panellists will discuss recent changes and debate how best to take advantage of new opportunities.

11:30 - 12:00Refreshment break
12:00 - 12:20Virtual sports - can it work in an online environment?
Neale Deeley, Managing Director Gaming, Betradar

Following the runaway success of virtual sports in retail, virtual sports supplier Betradar will discuss how operators can transfer that success into the online space. The presentation will also touch on how operators can overcome the absence of on-demand virtual events.

12:20 - 13:10Looking ahead: What to expect in the next 12 months
Moderator: Rodolfo G. La Rosa, Partner, Baker & McKenzie's Corporate & Commercial Practice
Valérie Peano, Advocate with EGLA, Association Vice President, Europea per gli Studi sul Gioco d’Azzardo (EASG)
Stefano Sbordoni, Lawyer, Expert in Gambling and Betting, Studio Legale Sbordoni
Ida De Sena

The Italian online market has gone through a period of regulatory evolution but further changes are anticipated. Panellists will discuss what operators should expect over the next year, including updates on areas such as cross-border liquidity pooling, the regulation of new bingo variants, the ongoing tender process and increased measures to tackle the stubborn dot.com market.

13:10 - 13:30The start of something big: What success in other markets tells us about the eSports opportunity in Italy
Moritz Maurer, Head of eSports, Betgenius


Moritz Maurer, head of eSports at Betgenius, discusses the growth in eSports betting since operators began offering the product to customers just over a year ago. Maurer will analyse the lessons learned in key markets such as the UK, and what they tell us about how bookmakers in Italy can make the most of the opportunity. In particular, the session will track the rise of in-play eSports betting and how this potential can be realised in the Italian betting market. 

13:30 - 14:30Lunch
14:30 - 15:15Widening appeal: Effective CRM and new marketing channels
Moderator: Pier Francesco Geraci, CEO, Management 2000
Alexis Grigoriadis, Online Marketing Director, Eurobet Italia
Alessandro Salvati, CEO and co-founder, Nextwin
Federico Bastoni, online acquisition manager, SNAI

With customer acquisition becoming an increasingly expensive battle, retaining and increasing LTV of existing customers is quickly moving up the agenda. In response, new ideas, partnerships and technologies are required to support customers acquisition and retention. Here panellists will discuss new marketing methods such as multi-channel acquisition, gamification and sophisticated CRM systems, as well as learnings from other ecommerce sectors. 

15:15 - 15:55Gambling’s public image: Unsolved problems and misconceptions
Fabio Bistoncini, Founder and Managing Director, FB & Associati

In this presentation, Fabio Bistoncini will explore why the gambling industry continues to be undervalued within the media, political and institutional spheres. He will also explain why, despite their ability to generate wealth and contribute vast sums in tax, gambling companies must act quickly to change the public debate around gambling or be prepared to face the consequences.

15:55 - 16:00Close from the Chair
Christian Tirabassi, Senior Partner, Ficom Leisure

Please note that agenda and speakers are subject to change.