Ideaction.2016
 
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SPONSORSHIP AND EXHIBITION BENEFITS





WHY SHOULD YOU SPONSOR AT IDEACTION.2016 CONFERENCE?

If your company is looking to play a larger role in the facilities management industry, our FMA Ideaction.2016 Conference sponsorship packages are the ideal opportunity to help keep your company’s name at the forefront of the delegates’ minds.

PERSONAL CONTACT: The best way to build and maintain relationships with your target market. In a world of electronic marketing, stand out from the crowd and put a face to your brand and build your customer base.

NETWORKING: Meet and speak with conference delegates in a relaxed yet informative environment at one of the various social events held throughout the conference.

EDUCATION: Learn what’s happening now in the facilities management sector and how you can be part of it.

PRESENCE: Show your commitment to the sector and support the community that supports your business.

BUZZ: With your target market all in the one place, there’s no better place to make a splash and launch a new product, service or marketing campaign.

LEADS: With the cost of business acquisition on the rise, exhibiting provides you with the opportunity to secure qualified leads in one location.

SALES: Demonstrate new products or equipment or promote new services. The hands-on approach to sales is often the most powerful!


EXHIBITING OPPORTUNITIES ARE AVAILABLE AND INCLUDE:




One skirted table and two chairs will also be provided, additional furniture can be purchased via Moreton Hire:

Andrea McNish
e andrea.mcnish@moreton.net.au
w http://www.moreton.net.au/




COMMUNICATIONS STRATEGY

The conference’s marketing and communications efforts will create maximum awareness and position the conference as the ‘must-attend’ event for those working this area. It will combine and integrate the following aspects:

WEBSITE: Used as a pivotal marketing tool, this provides the key source of information about the conference and is constantly updated and refreshed to reflect the latest news.

DIRECT MARKETING: Frequent email blasts to registered delegates that update them with general information, latest news, key dates, program and speaker details, keeping the delegates engaged in activities leading up to the conference.

MARKETING COLLATERAL: Branded electronic and printed materials will be used to endorse the email campaign, highlighting key activities such as registration promotions and ‘call for abstracts’. These will be shared via direct emails and the conference website.

ADVERTISING AND ARTICLES: Regular e-blasts to promote highlights of the program and key speakers.

MEDIA COVERAGE: Will be attracted closer to the conference through both specialist and general media channels, profiling key developments in the field.

SOCIAL MEDIA: Will be used to create excitement around the event and speakers. Facebook and Twitter will feature heavily in the social media campaign.

TELEMARKETING: On the phone communication, promoting the conference and recognition of key sponsors


WHAT TO DO NEXT ... ?

We have a range of Sponsorship & Exhibition Packages available which will provide suitable marketing solutions for any sized organisation. Please take a moment to go through the sponsorship prospectus, which can be downloaded below. Should any of the packages not meet your requirements, please contact Alignment Event Solutions (info@alignmentevents.com.au, 02 4267 2225) and we will create a tailored package suitable for your exact needs, within your ideal budget.