September 9-10, 2015
@ CTIA Super Mobility
Las Vegas, NV
 
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2015 Media Technology Summit Agenda


Media Technology Summit 2015 will be held on September 9-10 at CTIA Super Mobility Week  in Las Vegas, NV. We are looking forward to planning another amazing event bringing together the top leaders from around the world for an intense series of discussions, debates and networking.

Please find our 2015 working agenda below!


WEDNESDAY, SEPTEMBER 9TH


12:00pm - 1:00pm WELCOME & REGISTRATION

SESSION 1 | DIGITAL TRANSFORMATION

1:00pm - 1:15pm

 OPENING REMARKS
  • Shelly Palmer, Managing Director, Digital Media Group – Landmark|ShellyPalmer
1:15pm - 1:35pm

THE FUTURE OF MEDIA: NEW CONSUMPTION EXPERIENCES, NEW AD UNITS, NEW MONETIZATION
  • Dave Madden, Senior Vice President, Global Media Solutions – Electronic Arts
  • Adam Singolda, Founder & Chief Executive Officer – Taboola
  • Doug Ziewacz, Head, North America Digital Media & Advertising – Under Armour
  • Moderator: Andrew Cleland, Managing Director – Comcast Ventures
1:40pm - 1:45pm

THROUGH THE LOOKING GLASS: THE FUTURE OF LIVE STREAMING
  • Kimberly Kalb, Head, Entertainment Partnerships – Meerkat
1:45pm - 2:10pm MONETIZING BIG CONTENT & BIG DATA
  • Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships – NBCUniversal
  • Kristin Dolan, Chief Operating Officer – Cablevision
  • Moderator: Shelly Palmer, Managing Director, Digital Media Group – Landmark|ShellyPalmer
2:10pm - 2:20pm
2:20pm - 3:20pm

 TRANSITION TO AFTERNOON COFFEE BREAK
INTERACTIVE BREAKOUTS
The Media Technology Summit agenda features personalized itineraries which will be distributed after you register and submit your preferences – each attendee will be assigned one of four rooms in our breakout rotations below.
BREAKOUT #1
INTERACTIVE ROUNDTABLES		 BREAKOUT #2
STARTUP FAST PITCHES
BREAKOUT #3
BOARDROOM WORKSHOP
BREAKOUT #4
PRIVATE MEETINGS

3:20pm - 3:30pm
3:30pm - 4:30pm
TRANSITION TO NEXT BREAKOUT ROTATION
INTERACTIVE BREAKOUTS

BREAKOUT #1
INTERACTIVE ROUNDTABLES		 BREAKOUT #2
STARTUP FAST PITCHES
BREAKOUT #3
BOARDROOM WORKSHOP
BREAKOUT #4
PRIVATE MEETINGS

4:30pm - 4:40pm
TRANSITION TO GENERAL SESSION

SESSION 2 | THE NEW MARKETING LANDSCAPE

4:40pm - 4:55pm

TRANSFORMATION OF DIGITAL MARKETING
  • Carey Lai, Director – Intel Capital
4:55pm - 5:05pm DEVELOPING TALENT IN THE MEDIA INDUSTRY: ARE TECH STARTUPS THE MODEL OR THE ENEMY?
  • Roy Bahat, Head – Bloomberg Beta
5:05pm - 5:30pm CMO ROUNDTABLE: MARKETING IN A DATA-DRIVEN WORLD
  • Allie Kline, Chief Marketing Officer – AOL
  • Bernard Acoca, Chief Marketing Officer, Americas – L'Oreal
  • Robin Zucker, Senior Vice President, Marketing & Digital Media – Playboy
  • Moderator: Laura Petrecca, NYC Bureau Chief & Money Section Editor – USA TODAY
5:30pm - 7:30pm NETWORKING & COCKTAILS | RECEPTION @ CANALETTO

THURSDAY, SEPTEMBER 10TH


8:30am - 9:30am WELCOME & REGISTRATION

SESSION 3 | EVOLVING MEDIA PLATFORMS

9:30am - 9:45am

 OPENING REMARKS
  • Shelly Palmer, Managing Director, Digital Media Group – Landmark|ShellyPalmer
9:45am - 10:05am

BEYOND TV: CROSS-PLATFORM NETWORK PROGRAMMING
  • Rick Haskins, Executive Vice President, Marketing & Digital Programs – CW Network
  • Jack Smith, Chief Technology Officer, Worldwide – GroupM
  • Moderator: Craig Moffett, Principal & Senior Analyst – MoffettNathanson
10:05am - 10:15am

MOBILE DATA IS THE HOLY GRAIL OF ADVERTISING
  • Bill Gross, Chairman & Chief Executive Officer – Idealab
10:15am - 10:35am AGENCIES IN THE 21ST CENTURY
  • Michael Roth, Chairman & Chief Executive Officer – Interpublic
  • Moderator: Shelly Palmer, Managing Director, Digital Media Group – Landmark|ShellyPalmer
10:35am - 10:55am WHAT YOU DON'T KNOW ABOUT MASS MARKET REACH
  • Bob Pittman, Chairman & Chief Executive Officer – iHeartMedia
  • Moderator: Shelly Palmer, Managing Director, Digital Media Group – Landmark|ShellyPalmer
10:55am - 11:15am
11:15am - 12:15pm

 TRANSITION TO MORNING COFFEE BREAK
INTERACTIVE BREAKOUTS
The Media Technology Summit agenda features personalized itineraries which will be distributed after you register and submit your preferences – each attendee will be assigned one of four rooms in our breakout rotations below.
BREAKOUT #1
INTERACTIVE ROUNDTABLES		 BREAKOUT #2
STARTUP FAST PITCHES
BREAKOUT #3
INNOVATION SHOWCASE
BREAKOUT #4
PRIVATE MEETINGS

12:15pm - 12:30pm
TRANSITION TO LUNCH

LUNCH & NETWORKING
1:40pm - 1:50pm
1:50pm - 2:50pm

 TRANSITION TO MORNING COFFEE BREAK
INTERACTIVE BREAKOUTS

BREAKOUT #1
INTERACTIVE ROUNDTABLES		 BREAKOUT #2
STARTUP FAST PITCHES
BREAKOUT #3
INNOVATION SHOWCASE
BREAKOUT #4
PRIVATE MEETINGS

2:50pm - 3:05pm
TRANSITION TO GENERAL SESSION

SESSION 4 | CONTENT, CONTEXT AND CONNECTIONS

3:05pm - 3:30pm WHY PROGRAMMATIC ADVERTISING ISN'T WHAT YOU THINK IT IS
  • Chip Hall, Head, Programmatic Media & Platform Sales – Google
  • Phil Wiser, Chief Technology Officer – Hearst
  • Moderator: Jim Turner, Senior Technology Advisor – Landmark|ShellyPalmer
3:30pm - 3:40pm

 MEDIA MANAGEMENT AT SCALE
  • William Pence, Executive Vice President & Global Chief Technology Officer – AOL
3:40pm - 3:55pm

 DATATIVITY: THE LOVE CHILD OF DATA SCIENCE AND CREATIVE THOUGHT
  • Tim Rich, Director, Data Science – Publicis New York
  • Linda Kaplan Thaler, Chairman – Publicis New York
3:55pm - 4:05pm THE ART OF CONNECTION
  • Marshall Davis Jones, International WorldBridger
4:05pm - 4:30pm MOBILE VIDEO IS THE FUTURE
  • Carolyn Everson, Vice President, Global Marketing Solutions – Facebook
  • Shelly Palmer, Managing Director, Digital Media Group – Landmark|ShellyPalmer
4:30pm - 6:30pm WHISKEY TASTING & NFL KICKOFF | RECEPTION @ CANALETTO