Winning Papers
Here are the selected winning papers for this year’s Audience Measurement Conference.
1-2-3 Sesame!
Malaika Walls - Director, Market Research, Sesame Workshop
Becky Wu, Ph.D. - Senior Executive VP, Luth Research
Affective Analytics in Action
Rana el Kaliouby, Ph.D. - Co-Founder & CTO, Affectiva
Daniel McDuff, Ph.D. - Principal Research Scientist, Affectiva
Applying Motivations to Digital Video Ads
Heather Dougherty - Senior Director, Professional Services, Resonate
Erika Lamoreaux - Associate Director, Digital Media, The Clorox Company
Capitalizing on Ad Environment Effects
Duane Varan, Ph.D. – CEO, MediaScience
XPe: “ESPN’s 'Model' for Success”
Barbara Singer - VP, Advertiser Insights & Strategy, ESPN
Christopher Barton - Associate Director, Advertiser Analytics, ESPN
Cognitive Analytics: Machine Learning for ROI ...
Kyle Gerhart - Director, Delivery & Analytics, Nielsen Catalina Solutions
Leslie Wood - Chief Research Officer, Nielsen Catalina Solutions
Cross Platform Innovation Maximizing Impact
Charles Buchwalter - President & CEO, SymphonyAM
Stephanie Tangeman - Campaign Effectiveness Lead; Intel Insights & Market Research, Intel
Design of a Smart TV Logging System
Yeonhee Cho - Master Student, Seoul National University
Jehwan Seo - Senior Engineer, Samsung Electronics, Co. Ltd.; Master Student, Seoul National University
Freedom of Choice
Olga Casabona - Senior Director, Client & Consumer Insights, Turner
Maggie Fosdick - SVP, Consumer Insights, ZenithOptimedia
Carl Marci, M.D. - Founder, Chairman and Chief Science Officer, Innerscope Research
From Message Sent to Message Received
Fiona Blades - President and Chief Experience Office, MESH, The Experience Agency
Catherine Willis - General Manager Customer Research, Delta Air Lines
How Social and Word of Mouth Drive TV Viewing
Beth Rockwood – SVP, Market Resources, Discovery Communications
Ed Keller – CEO, Keller Fay Group
Mitch Lovett – Associate Prof. of Marketing, Univ. of Rochester
Renana Peres – Associate Prof. of Marketing, Jerusalem School of Business
Hulu Total Audience Measurement Across Platforms
Manish Bhatia - Chief Revenue Officer, comScore, Inc.
Peter Naylor - SVP, Advertising Sales, Hulu
Lean Mean X-Media Campaign Yields Exceptional ROI
Brian Katz – VP, Advertiser & Purchaser Insights, TRA, Inc. (TiVo Research & Analytics)
Nicole Tramontano - Senior Research Director, Turner Entertainment
Bill Harvey - Co-Founder & Strategic Advisor, TRA, Inc. (TiVo Research and Analytics)
Measuring Cross-Channel Shoppers Across Platforms
Gian Fulgoni - Co-Founder & Executive Chairman Emeritus - comScore, Inc.
Measuring Cross-Media Engagement
Jason Klein - Co-CEO/Co-Founder, ListenFirst Media
Michael Vinson, Ph.D. - EVP, Statistical Operations & Data Science
Measuring Granular Media Impact
Satya Menon - Chief Marketing Scientist, Millward Brown North America
Ciju Nair, Ph.D. - VP, Analytic Consulting, Millward Brown North America
Measuring Traditional Media Through Digital Data
Tom Phillips – CEO, Dstillery
New Ad Formats for a New Media Landscape
Justin Fromm, Director, Ad Sales Research, Hulu
Duane Varan, Ph.D. – CEO, MediaScience
New Metrics that Describe Total Audience Behavior
Jim Spaeth - Chief Product Officer, RealityMine
Rolfe Swinton - Co-Founder & Chief Research Officer, RealityMine
Alice Sylvester - Chief Growth Officer, RealityMine
New TV Measure / Maximizing Hispanic ROI
Jake Beniflah, Ph.D. - Executive Director, Center for Multicultural Science
Carlos E. Garcia - SVP, GfK
Brian Hughes - SVP, Audience Analysis Practice Lead, Magna Global
Precision Marketing Playbook: What Segments and Strategies Drive the Most Sales?
Meg Bluth - Director, Media & Digital Insights, The Coca-Cola Company
Jeff Chaban - Global SVP, Business Integration & Analytics, Starcom MediaVest Group
Leslie Wood - Chief Research Office, Nielsen Catalina Solutions
Predicting Social Media Success With Emotions
Mihkel Jäätma - CEO, Realeyes
Quantifying Impact across the Touchpoint Ecosystem
Matthew Ferguson, Ph.D. - VP, Copernicus
Tony Mardegain - Director, Shopper Insights, The Hershey Company
Reach the Right TV Viewers to Drive Pharma ROI
Sam Deutsch - Manager, Client Consulting, Nielsen Catalina Solutions
Dan Stein - VP, Analytics Services, Crossix Solutions
Leslie Wood – CRO, Nielsen Catalina Solutions
Recipe for Ratings
Dave Kaplan - SVP, Research & Insights, Bravo and Oxygen Media, NBCUniversal
Brian Katz - SVP, Audience & Purchaser Insights, TRA, Inc. (TiVo Research & Analytics)
Return on Word of Month ... Is It All Talk?
Lee Hurley - VP, Digital & Social, Weight Watchers
Michael Menkes, VP, Analytic Partners
Beth Rockwood - SVP, Market Resources & Advertising Sales Research
Revitalizing a Legend through Science and Strategy
Courtney Moore - VP, Consumer & Customer Strategy Insights, Big Heart Pet Brands
Bob Woodard – Founding Partner, Deep Relevance Partners, LLC
Silence is Golden: Brands Win Supporting Roles
Chad R. Maxwell – SVP, Research, Starcom MediaVest
Dan Aversano – SVP, Client & Consumer Insights, Turner Broadcasting
Spending your Marketing Dollars Wisely
Amit Gupta - Vp, Advanced Analytics, Fractal Analytics
Kishore Krishna, Ph.D. - Director, Marketing Research, Microsoft
Thank God It’s Thursday, Any Day
Lisa Heimann - VP, ABC/ABC Studio Multiplatform Research, Disney ABC Television Group
Brian West - Director, Multiplatform Measurement Strategy, Disney ABC Television Group
The Case for Cross-Device People-Based Measurement
James Dailey - Marketing Sciences Lead, Atlas, by Facebook
The Devil is in the Data
Jill Stetkiewicz - Senior Program Manager Marketing, Office Depot
Shawna Thayer, Ph.D. - Senior Director, Analytic Partners
Brent Ehrlich - Senior Director - Marketing Planning, Office Depot
The Next Frontier: Content Analytics
Bill Harvey - Co-Founder & Chairman, ScreenSavants
Bryan Mu - Research & Analytics Lead, NBCU
The Reach and ROI of Mobile and TV
Florian Renz - Senior Manager, Advanced Business Solution, GfK
Stephan Knäeble - Head, Consumer Panel Germany & Director, Advanced Business Solutions, GfK
Nikhil Shah - Measurement Lead Northern Europe, Facebook
Touchpoint Activation
Hillary Oestreicher – VP, Millard Brown Digital
Why Aren’t You Looking at the Long Term ROI of Ads
Jim Spaeth - Chief Product Officer, RealityMine
Alice Sylvester - Chief Growth Officer, RealityMine
