Guided Tour of Audience Measurement Through the Cross-Platform Lens
If you are deeply interested in understanding and solving the problem of cross-platform media – how consumers navigate it, how advertisers use it, and how the industry is trying to measure it – then this is the track for you within the Audience Measurement conference.
Join like-minded colleagues on this trek as we meet up before the first session on Monday to go over itinerary, have lunch with Lauren Moores of Dstillery, check in as a group at Tuesday’s breakfast, share lunch with another Barbara Singer from ESPN, and at the end of the conference meet up to share ideas, insights and email addresses.
This is an informal and fun way to focus your thinking at the Conference and come away with actionable insights and connections around the state-of-cross platform media.
Join up at the Monday pre-breakfast check-in, West Ballroom A 2nd floor, or later at lunch (Look for the table sign saying “Cross-Platform”).
Monday |
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| Time | Event | Location |
| 7:45am | Pre-breakfast check-in as a group | West Ballroom A, 2ndfloor |
| 8:00-8:45am | TV to Total Video: Cross-Platform Measurement is now a reality (comScore Breakfast session) | West Ballroom A, 2ndfloor |
| 9:45-10:45am | The Case for Cross-Device People-Based Measurement (Facebook) Hulu Total Audience Measurement Across Platforms (Hulu/comScore) |
Gallery Ballroom, 4th floor |
| 11:50am-12:10pm | Cross Platform Innovation Maximizing Impact (Intel/Symphony) | Studio 6, 2nd floor |
| 12:20-12:40pm | How Social and Word of Mouth Drive TV Viewing (Discovery/Keller Fay) | Studio 6, 2nd floor |
| 12:50-1:10pm | New Metrics that Describe Total Audience Behavior (RealityMine) | Studio 6, 2nd floor |
| 1:15-2:15pm | Reserved table for lunch with Lauren Moores, VP Analytics at Dstillery | Gallery Ballroom, 4th floor |
| 2:15-3:00pm | Quantifying Impact Across the Touchpoint Ecosystem (The Hersey Co. / Copernicus) | Gallery Ballroom, 4th floor |
| 3:30-4:00pm | Totaling It Up: The Future of Total Audience Measurement (Nielsen) | Gallery Ballroom, 4th floor |
Tuesday |
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| Time | Event | Location |
| 7:45am | Meet-up for breakfast, networking and sharing of ideas/reactions to yesterday’s presentation | West Ballroom, 2nd floor |
| 9:10-10:00am | Shifting the Paradigm: Cross-Platform Measurement (Moderated by ESPN’s Artie Bugrin) | Gallery Ballroom, 4th floor |
| 11:20-11:40am | Freedom of Choice (Innerscope) | Studio 6, 2nd floor |
| 11:50am-12:10pm | Lean Mean X-Media Campaign Yields Exceptional ROI (Tivo, Turner) | Studio 6, 2nd floor |
| 12:20-12:40pm | Measuring Cross-Media Engagement (Rentrak/ListenFirst Media) | Studio 6, 2nd floor |
| 12:50-2:00pm | Reserved lunch with Barbara Singer, VP Advertising Insights at ESPN | Gallery Ballroom, 4th floor |
| 4:30-5:00pm | Final meet-up to share ideas, insights and email addresses | West Ballroom, 2nd floor |
