Audience Measurement 2015

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2015 Video Highlights

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Monday, June 15 | Tuesday, June 16

Monday, June 15

Keynote: From Surviving to Thriving

Arianna Huffington – Chair, President, & Editor-in-Chief, Huffington Post Media Group

Gayle Fuguitt - CEO & President, The ARF

CBS VISION Spotlight Session: Now that You Have Effectively Defined the Target, How Do You Hit It?

David Poltrack - CRO, CBS Corporation; President, CBS VISION; ARF Board Member

Meg Bluth - Director, Media & Digital Insights, The Coca-Cola Company

Leslie Wood - CRO, Nielsen Catalina Solutions

Jeff Chaban - Global SVP, Business Integration & Analytics, Starcom MediaVest Group

Moderator: Carl F. Mela, Ph.D., T. Austin Finch Foundation Professor of Marketing, Duke University

Nielsen Spotlight Session: Totaling It Up: The Future of Audience Measurement

Artie Bulgrin – SVP, Global Research & Analytics, ESPN; ARF Board Member

Julie DeTraglia - SVP, Digital Research, NBCUniversal

Andrea Zapata - VP, Global Research & Analytics, Vevo

Moderator: Andrew Feigenson - Managing Director, Digital, Nielsen

Keynote: What is the Value of an Interaction?

Jon Gibs – VP, Data Science & Analytics, Huge

Tuesday, June 16

ESPN Spotlight Session: Shifting the Paradigm: Cross-Platform Measurement

Andrew Appel - President & CEO, IRI; ARF Board Member

Irwin Gotlieb - Chairman, GroupM

Steve Hasker - Global President, Nielsen; ARF Board Member

Serge Matta - CEO & President, comScore, Inc.

Moderator: Artie Bulgrin - SVP, Global Research & Analytics, ESPN

Industry Innovation: Are We Where We Need to Be? – Panel

Jane Clarke - CEO and Managing Director, CIMM; ARF Board Member

George Ivie - CEO & Executive Director, Media Rating Council, Inc.; ARF Board Member

Sherrill Mane - SVP, Industry Services, Interactive Advertising Bureau (IAB); ARF Board Member

Dave Morgan - CEO, Simulmedia; ARF Board Member

Bill Tucker - EVP, Media Relations, 4A's; ARF Board Member

Moderator: Mari Kim Novak - CMO, Rubicon Project

Keynote: How Data Inspires Creativity

Lynn Power - President, J. Walter Thompson, New York

Eric Weisberg - Executive Creative Direction, J. Walter Thompson, New York

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