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Monday, June 15 | Tuesday, June 16
Monday, June 15
Keynote: From Surviving to Thriving
Arianna Huffington – Chair, President, & Editor-in-Chief, Huffington Post Media Group
Gayle Fuguitt - CEO & President, The ARF
CBS VISION Spotlight Session: Now that You Have Effectively Defined the Target, How Do You Hit It?
David Poltrack - CRO, CBS Corporation; President, CBS VISION; ARF Board Member
Meg Bluth - Director, Media & Digital Insights, The Coca-Cola Company
Leslie Wood - CRO, Nielsen Catalina Solutions
Jeff Chaban - Global SVP, Business Integration & Analytics, Starcom MediaVest Group
Moderator: Carl F. Mela, Ph.D., T. Austin Finch Foundation Professor of Marketing, Duke University
Nielsen Spotlight Session: Totaling It Up: The Future of Audience Measurement
Artie Bulgrin – SVP, Global Research & Analytics, ESPN; ARF Board Member
Julie DeTraglia - SVP, Digital Research, NBCUniversal
Andrea Zapata - VP, Global Research & Analytics, Vevo
Moderator: Andrew Feigenson - Managing Director, Digital, Nielsen
Keynote: What is the Value of an Interaction?
Jon Gibs – VP, Data Science & Analytics, Huge
Tuesday, June 16
ESPN Spotlight Session: Shifting the Paradigm: Cross-Platform Measurement
Andrew Appel - President & CEO, IRI; ARF Board Member
Irwin Gotlieb - Chairman, GroupM
Steve Hasker - Global President, Nielsen; ARF Board Member
Serge Matta - CEO & President, comScore, Inc.
Moderator: Artie Bulgrin - SVP, Global Research & Analytics, ESPN
Industry Innovation: Are We Where We Need to Be? – Panel
Jane Clarke - CEO and Managing Director, CIMM; ARF Board Member
George Ivie - CEO & Executive Director, Media Rating Council, Inc.; ARF Board Member
Sherrill Mane - SVP, Industry Services, Interactive Advertising Bureau (IAB); ARF Board Member
Dave Morgan - CEO, Simulmedia; ARF Board Member
Bill Tucker - EVP, Media Relations, 4A's; ARF Board Member
Moderator: Mari Kim Novak - CMO, Rubicon Project
Keynote: How Data Inspires Creativity
Lynn Power - President, J. Walter Thompson, New York
Eric Weisberg - Executive Creative Direction, J. Walter Thompson, New York