iOS 15’s Mail Privacy Protection: what it is and how it’s affecting email marketing

Description:

In this session, we will review what we know so far about Apple’s newest privacy measure, released in iOS 15 – Mail Privacy Protection. MPP has led to inflated email open rates across audiences using Apple Mail as their email client.

We’ll discuss the changes we have seen in email metrics across students, parents, alumni and other audiences, and recommendations for how to measure the success of your email campaigns outside of open rate more effectively.

Presented by:

Aubrey Badger
aubrey.badger@asu.edu
Associate Director, Performance Marketing
Enterprise Marketing Hub

Justin Dunham
justin.dunham@asu.edu
Manager, Digital Content and Journey Development
Enterprise Marketing Hub

Lindsey Plitt
lindsey.plitt@asu.edu
Salesforce Marketing Cloud Strategist
University Technology Office

Date and time: 03/15/2022 10:00 am-11:00 am

Location: https://asu.zoom.us/j/84835791859

Contact:

Kelsey Smith

kelseysmith@asu.edu

Production manager

Enterprise Marketing Hub

iOS 15’s Mail Privacy Protection: what it is and how it’s affecting email marketing

Presented by:

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