Beyond the media pitch: Using relationship marketing to amplify your agenda

Description:

A primary focus of marketing, communication and media relations divisions is often on getting media coverage via pitching stories and interview topics. A sub-set of strategic relationship marketing can work in tandem with this approach by utilizing an individual’s personal and professional affiliations to further amplify messaging, open doors to speaking and presentation engagements, and establish leaders as experts in their field. This presentation will outline the approach, it’s value, and provide practical tips for putting a marketing relationship agenda in place.

Presented by:

Lisa McQuerrey
lisa.mcquerrey@asu.edu
Manager, Executive Communications
ASU Knowledge Enterprise

Date and time: 02/23/2022 10:00 am-11:00 am

Location: https://asu.zoom.us/j/84448184657

Contact:

Kelsey Smith

kelseysmith@asu.edu

Production Manager

Enterprise Marketing Hub

Beyond the media pitch: Using relationship marketing to amplify your agenda

Presented by:

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