Salesforce Marketing Cloud is the university's preferred email solution for sending email communications to ASU constituents. This class will introduce you to the Marketing Cloud Email toolset and help you increase constituent engagement and affinity through relevant, timely email communication. In this hands-on training class, we will lead you step by step through the process of creating personalized and engaging emails with Content Builder in the Marketing Cloud, including how to: Create content blocks. Upload images. Create and modify email templates, including using the University Branded template. Create an email with personalized and dynamic content.
Please note that ahead of this course, it is expected that you have a Salesforce Marketing Cloud account and have completed FERPA training, as well as completed the basic online Marketing Cloud Academy on Canvas. Please visit the the brand guide if you need more information on getting set up with a Marketing Cloud account.