Information Development World 2014
 

CONFERENCE SCHEDULE

Event Early Registration — Tuesday, October 21, 2014
12:00pm-7:00pm

10/22/2014
8:00 am - 9:00 amBreakfast and Registration
Pool Foyer & City Foyer
9:00 am - 5:00 pmContent Strategy in a Day
San Jose (1st floor by Pool)
Rahel Anne Bailie, Content Strategy Consultant, Intentional Design Inc.
9:00 am - 5:00 pmBecoming a DITA Author
Silicon Valley Room (2nd floor)
Leigh White, DITA Specialist, Ixiasoft
9:00 am - 5:00 pmUnderstanding Web Content Inventories, Audits, and Analysis
Carmel (1st floor by Pool)
Paula Land, Founder & Principal Consultant, Content Insight
9:00 am - 5:00 pmEffective Content: How to Make Your Content Findable, Readable, Understandable, Actionable and Shareable
San Juan (City Foyer)
Ahava Leibtag, President & Owner, Aha Media Group, LLC
9:00 am - 5:00 pmAPIs and SDKs: Breaking Into and Succeeding in a Specialty Market
San Carlos (City Foyer)
Ed Marshall, Independent Contractor, Marshall Documentation Consulting
9:00 am - 5:00 pmResponsive Content Modeling
Monterey (1st Floor by Pool)
Steve Fisher, Experience Architect, Republic of Quality
9:00 am - 5:00 pmUsing Neuroscience to Create Persuasive Presentations
Santa Clara (1st floor by Pool)
Dr. Carmen Simon, Executive Coach, Co-Founder, REXI Media
12:00 pm - 7:00 pmEarly Registration
DoubleTree Hotel Lobby
5:30 pm - 7:00 pmMeet and Greet Wine Reception
Hilton Lobby Bar

10/23/2014
7:30 am - 8:30 amBreakfast and Registration
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
8:00 am - 8:15 amWelcome To Information Development World - Scott Abel and Val Swisher
Cedar/Pine Ballroom General Sessions (2nd floor)
Scott Abel, President & CEO, The Content Wrangler
Val Swisher, Founder and CEO, Content Rules, Inc.
8:15 am - 8:45 amAdapt, Innovate, Expand: How to Stay Relevant (or Why I Have a Whiteboard in my Shower)
Cedar/Pine Ballroom General Sessions (2nd floor)
Greg Parikh, Vice President PeopleSoft Information Development, Oracle
8:45 am - 9:30 amContent Marketing In 2020 – Welcome To The Seventh Era Of Marketing
Cedar/Pine Ballroom General Sessions (2nd floor)
Robert Rose, Chief Strategist, Content Marketing Institute
9:30 am - 10:00 am[Thought Leader Showcase] Context: Redefining the Moments of Engagement
Cedar/Pine Ballroom General Sessions (2nd floor)
Andrew Thomas, Director of Product Marketing for Content Management Technologies, SDL
10:00 am - 10:45 amMeet The Exhibitors - Coffee Break
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
Content Strategies
Oak Room (2nd floor)
Translation and Localization
Fir Room (2nd floor)
Customer Experience
Donner (1st floor)
Visual Communication
Siskiyou (1st floor)
DITA Summit
Silicon Valley Room (2nd floor)
Content Solutions
San Jose (1st floor by Pool)
Deep Dive
Santa Clara (1st floor by Pool)
Content Matters
Carmel (1st floor by Pool)
10:45 am - 11:30 amCONTENT MANAGEMENTLANGUAGE AND CULTURECUSTOMER EXPERIENCEVISUAL COMMUNICATION
Your Customers Don't Care About Your Org Chart
Oak Room (2nd floor)
Ray Gallon, Owner/Consultant, Culturecom
Localization Metrics
Fir Room (2nd floor)
Mark Lewis, Content Engineer / DITA Educator, Quark
Val Swisher, Founder and CEO, Content Rules, Inc.
Designing Content To Inspire Change
Donner (1st floor)
Laura Creekmore, President, Creek Content
Marketooning with Tom Fishburne
Siskiyou (1st floor)
Tom Fishburne, Founder/CEO, Marketoon Studios
10:45 am - 11:30 amDITA SUMMITDATA & ANALYTICSMEDICAL DEVICE SUMMITCONTENT MATTERS
Changing the Conversation: Gaining Buy-in For Sharing Content Across Functional Areas
Silicon Valley Room (2nd floor)
Joan Lasselle, President, Lasselle-Ramsay
Amber Swope, DITA Specialist, DITA Strategies
Global Collaboration with Technical Publications
San Jose (1st floor by Pool)
Chip Gettinger, VP, Solutions, SDL
What You Need to Know about the Math Stack: MathML, MathJax, HTML5, and EPUB 3
Santa Clara (1st floor by Pool)
Autumn Cuellar, Associate Product Manager, Design Science
Where's Waldo? The Hidden Value Of Transactional Content.
Carmel (1st floor by Pool)
Linda Francis, Partner, 360c
11:45 am - 12:30 pmCONTENT MANAGEMENTLANGUAGE AND CULTURECUSTOMER EXPERIENCEVISUAL COMMUNICATION
[Case Study] Yahoo Customer Experience Content Strategy
Oak Room (2nd floor)
Chris Todd, Senior Manager of Global Knowledge Management, Yahoo
Global Content Strategy
Fir Room (2nd floor)
Diana Ballard, Business Development Manager, LOGOS Group
Proven Practices for Mapping and Measuring the Customer Experience
Donner (1st floor)
Laura Patterson, President, VisionEdge Marketing
How to Use Neuroscience to Create Memorable Presentations
Siskiyou (1st floor)
Dr. Carmen Simon, Executive Coach, Co-Founder, REXI Media
11:45 am - 12:30 pmDITA SUMMITDATA & ANALYTICSMEDICAL DEVICE SUMMITCONTENT MATTERS
Improving Product Usability With Task Complexity Metrics
Silicon Valley Room (2nd floor)
Ben Colborn, Manager, Technical Publications, Nutanix
XML Authoring and Review Across Devices
San Jose (1st floor by Pool)
George Cristian Bina, Managing Director, Syncro Soft
Breaking It Down - How To Use A Comprehensive Scoring System To Evaluate Your Content Across Multiple Channels
Santa Clara (1st floor by Pool)
Lindy Roux, VP, Content Marketing, Rauxa
Revealed! Three Secret Ingredients In Addictive Content
Carmel (1st floor by Pool)
Paul Gustafson, President and General Manager, TDA Group
12:30 pm - 2:00 pmLunch & the Customer Experience Recognition Awards
Sierra/Cascade Dining Room (1st floor)
Content Strategies
Oak Room (2nd floor)
Translation and Localization
Fir Room (2nd floor)
Customer Experience
Donner (1st floor)
Visual Communication
Siskiyou (1st floor)
DITA Summit
Silicon Valley Room (2nd floor)
Content Solutions
San Jose (1st floor by Pool)
Deep Dive
Santa Clara (1st floor by Pool)
Berkeley Innovation Showcase
Carmel (1st floor by Pool)
2:00 pm - 2:45 pmCONTENT MANAGEMENTLANGUAGE AND CULTURECUSTOMER EXPERIENCEVISUAL COMMUNICATION
Technical Communication Meets Content Marketing: Making the Case for Technical Content as Marketing Content
Oak Room (2nd floor)
Rahel Anne Bailie, Content Strategy Consultant, Intentional Design Inc.
Strategies for Friendly English and Successful Localization
Fir Room (2nd floor)
John Collins, Senior UX Content Strategist, Rosetta Stone
Integrating Content into Your Customer Experience
Donner (1st floor)
Melissa Breker, Co-Founder, Content Strategy Inc
Kathy Wagner, Co-Founder, Content Strategy Inc.
Visual Communication - Style vs Substance?
Siskiyou (1st floor)
Charles Cooper, Vice President, The Rockley Group, Inc.
2:00 pm - 2:45 pmDITA SUMMITDATA & ANALYTICSMEDICAL DEVICE SUMMITSOFTWARE LOCALIZATION SUMMIT
Moving DITA Beyond the Book
Silicon Valley Room (2nd floor)
Joe Jenkins, Vice President, Oberon Technologies
Astoria Automates Content Quality to Drive a Better End-User Experience
San Jose (1st floor by Pool)
Eric Kuhnen, Director of Global Operations, Astoria Software
Perfecting the Audio Narration with Instructional Videos
Santa Clara (1st floor by Pool)
Tom Johnson, Senior Technical Writer, 41st Parameter
The University of California, Berkeley Innovation Showcase moderated by Robert J. Glushko
Carmel (1st floor by Pool)
Robert Glushko, Adjunct Full Professor, School of Information, University of California at Berkeley
Anne Wootton, CEO, Pop Up Archive
Jake Hartnell, Product Designer and User Researcher, Hypothes.is
Ljuba Miljkovic, Chief Product Officer, Automatic
Satish Polisetti, Co-Founder, AdsNative
3:00 pm - 3:45 pmCONTENT MANAGEMENTLANGUAGE AND CULTURECUSTOMER EXPERIENCE
Doing Content Strategy Backwards: When Content Is Not King
Oak Room (2nd floor)
Marlowe Sarah Beckley, Manager of Content Strategy, SapientNitro
Best Practices for Multimedia Localization: E-learning and Animated Infographics
Fir Room (2nd floor)
Richard Sikes, Managing Director, text&form Inc.
Rethink B2B Marketing: Digital Campaign Case Study
Donner (1st floor)
Michelle Killebrew, Marketing Program Director, Strategy & Solutions - Social Business, IBM
3:00 pm - 3:45 pmDITA SUMMITDATA & ANALYTICSMEDICAL DEVICE SUMMITCONTENT MATTERS
Repairing with DITA: The oManual Connection 
Silicon Valley Room (2nd floor)
Don Day, Principal Consultant, Contelligence Group LLC
One Tool to Help Them All
San Jose (1st floor by Pool)
Leigh White, DITA Specialist, Ixiasoft
5 Steps to Engineering a Global Content Marketing Plan
Santa Clara (1st floor by Pool)
Pam Didner, Global Content Marketing Strategist, Author and Speaker
Global Content Strategy: The Next Generation of Positioning
Siskiyou (1st floor)
Kevin Nichols, Director, Global Practice Lead, Content Strategy, Sapient/Nitro
3:45 pm - 4:15 pmAfternoon Coffee Break
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
Content Strategies
Oak Room (2nd floor)
Translation and Localization
Fir Room (2nd floor)
Customer Experience
Donner (1st floor)
Visual Communication
Siskiyou (1st floor)
DITA Summit
Silicon Valley Room (2nd floor)
Content Solutions
San Jose (1st floor by Pool)
Deep Dive
Santa Clara (1st floor by Pool)
4:15 pm - 5:00 pmCONTENT MANAGEMENTLANGUAGE AND CULTURECUSTOMER EXPERIENCEVISUAL COMMUNICATION
Building Bridges Across an Expanding Universe: Case Study for a Content Collaboration Council
Oak Room (2nd floor)
Mysti Berry, Principal Technical Writer, salesforce.com
Developing Successful Multilingual Content
Fir Room (2nd floor)
Jen Weaver, Marketing and Communications Manager, Carmazzi Global Solutions
The Why, What, and How of Information Experience: Bringing Content Development and User Experience Together
Donner (1st floor)
Brenda Horowitz, Information Developer, Citrix
Creating Compelling Stories With Video
Siskiyou (1st floor)
John Frazzini, Senior Manager, Technical Communications, VMware
4:15 pm - 5:00 pmDITA SUMMITDATA & ANALYTICSMEDICAL DEVICE SUMMIT
DITA is for Writers
Silicon Valley Room (2nd floor)
Ted Kuster, Staff Technical Writer, Salesforce.com
Caity Cronkhite, Technical Writer, Salesforce.com
Training & eLearning – A Component-Based Approach to Learning Content
San Jose (1st floor by Pool)
Elizabeth Fiting, Training and eLearning Manager, Author-it Software Corporation
Using Eye Tracking To Redesign User Interface Text
Santa Clara (1st floor by Pool)
Lesley Kew, Principal Editor, Intuit
5:15 pm - 5:45 pmComing In Through the Doc Door — An Unusual Route to Power and Influence
Cedar/Pine Ballroom General Sessions (2nd floor)
Kathleen Pierce, Director, Commercial Content Operations, Illumina
6:00 pm - 7:30 pmNetworking Cocktail Reception
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)

10/24/2014
7:30 am - 8:30 amBreakfast and Registration
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
8:00 am - 8:15 amWelcome - Scott Abel and Val Swisher
Cedar/Pine Ballroom General Sessions (2nd floor)
Scott Abel, President & CEO, The Content Wrangler
Val Swisher, Founder and CEO, Content Rules, Inc.
8:15 am - 8:45 amCreating Customer Value: Building the Future Information Experience with Today’s Organization
Cedar/Pine Ballroom General Sessions (2nd floor)
Janice Zdankus, Vice President, Knowledge Management & Information Experience, Hewlett Packard
8:45 am - 9:30 amKeynote: The Art of Explanation
Cedar/Pine Ballroom General Sessions (2nd floor)
Lee LeFever, Founder, Common Craft
9:30 am - 10:00 amRisky Business: The Challenge of Content Silos
Cedar/Pine Ballroom General Sessions (2nd floor)
Sarah O'Keefe, President, Scriptorium Publishing
10:00 am - 10:45 amMeet The Exhibitors - Coffee Break
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
Content Marketing
Oak Room (2nd floor)
Training and eLearning
Fir Room (2nd floor)
Content Engineering
Donner (1st floor)
Technical Communication
Siskiyou (1st floor)
DITA Summit
Silicon Valley Room (2nd floor)
Content Solutions
San Jose (1st floor by Pool)
Deep Dive
Santa Clara (1st floor by Pool)
10:45 am - 11:30 amCONTENT MARKETINGMEDICAL DEVICE SUMMITCONTENT ENGINEERINGTECHNICAL COMMUNICATION
Beyond Analytics - Measuring Meaning Instead of Mediocrity
Oak Room (2nd floor)
Robert Rose, Chief Strategist, Content Marketing Institute
Planning an Explainer Video
Fir Room (2nd floor)
Lee LeFever, Founder, Common Craft
The Three Es of Scaling Your Content
Donner (1st floor)
Colleen Jones, Principal, Content Science
Lean Content Is Smart Content
Siskiyou (1st floor)
Andrew Becraft, Senior Manager, User Experience, Author-it Software Corporation
10:45 am - 11:30 amDITA SUMMITDATA & ANALYTICS
[Case Study] DITA CCMS Implementation at CareFusion Corporation
Silicon Valley Room (2nd floor)
Dewey de Butts, Technical Publications Solutions Architect, Technical Publications Services
Marilyn Kirschen, Consulting Technical Writer, CareFusion Corporation
Re-thinking How You Deliver Content to your Customers
San Jose (1st floor by Pool)
Joe Jenkins, Vice President, Oberon Technologies
Scott Youngblom, VP of Global Sales, Oberon Technologies, Inc.
11:45 am - 12:30 pmCONTENT MARKETINGTRAINING & ELEARNINGCONTENT ENGINEERINGTECHNICAL COMMUNICATION
[Panel Discussion] Your Content Marketing: Is it a B Side Single - Or A Multi-Platinum Album?
Oak Room (2nd floor)
Robert Rose, Chief Strategist, Content Marketing Institute
Rahul Awasthy, Marketing Manager, Cisco Cloud, CISCO
Jeff Nowak, Chief Content Officer & Founder, Rocket Man DIgital
Dechay Watts, Chief Content Officer, Sprout Content
[Panel Discussion] eLearning and Training in the Content Lifecycle Mix: Real Stories from the Front Lines
Fir Room (2nd floor)
Linda Jansak, Technical Communications Consultant, Purdue University Calumet, Dept. of Electrical and Computer Engineering
Margaret Duggan, Manager Educational Content, kCura
Dawn Poulos, Vice President of Marketing, Xyleme
Cheri Mullins, Consultant, Mullins Consulting
[Panel Discussion] Content Engineering: What Is It and Why Should I Care?
Donner (1st floor)
Colleen Jones, Principal, Content Science
Rahel Anne Bailie, Content Strategy Consultant, Intentional Design Inc.
Ann Rockley, CEO, The Rockley Group, Inc.
Philip Wisniewski, EVP, Client & Market Development, Kanban Solutions
Scott Youngblom, VP of Global Sales, Oberon Technologies, Inc.
[Panel Discussion] Management Issues in Information Development
Siskiyou (1st floor)
Elizabeth Carlassare, Formerly Group Manager, User Experience, Formerly Intuit
Eeshita Grover, Senior Manager, Documentation, Cisco
Neal Kaplan, Technical Communications Manager, Ayasdi
Sarah O'Keefe, President, Scriptorium Publishing
Paul Perrotta, Senior Director, Shared Content Services, Juniper Networks, Inc.
11:45 am - 12:30 pmDITA SUMMITDATA & ANALYTICSMEDICAL DEVICE SUMMIT
[Panel Discussion] The Real Deal: Using DITA to Give the People What They Want
Silicon Valley Room (2nd floor)
Amber Swope, DITA Specialist, DITA Strategies
Charles Cooper, Vice President, The Rockley Group, Inc.
Toni Mantych, Information Architect, ADP
Jennifer Maynard, Technical Publications Team Leader, Stryker Medical
Leigh White, DITA Specialist, Ixiasoft
Learn and Apply the Basic Principles of Semantic Content Management
San Jose (1st floor by Pool)
Alan Horvath, Managing Director, STAR Group America, LLC
Matthias Gutknecht, Business Development Manager, STAR AG
Reinventing Ailing Modular Content: The Data-Doctor Is In
Santa Clara (1st floor by Pool)
Tonie Flores, Master Systems Analyst, Data-Doctor.Info
12:30 pm - 2:00 pmLunch and Learn — How Content Saves Lives: How Good Content Makes A Difference For Non-Profits Providing Ebola Crisis Response
Sierra/Cascade Dining Room (1st floor)
Andrew Bredenkamp, Chairman and Founder at Acrolinx; Board Member of Translators without Borders, Acrolinx
Content Marketing
Oak Room (2nd floor)
Training and eLearning
Fir Room (2nd floor)
Content Engineering
Donner (1st floor)
Technical Communication
Siskiyou (1st floor)
DITA Summit
Silicon Valley Room (2nd floor)
Content Solutions
San Jose (1st floor by Pool)
Deep Dive
Donner (1st floor)
Content Matters
Santa Clara (1st floor by Pool)
2:00 pm - 2:45 pmCONTENT MARKETINGCONTENT ENGINEERINGTECHNICAL COMMUNICATION
Beyond Content Marketing: The Emergence of EduMarketing
Oak Room (2nd floor)
Doug Bolin, Associate Director, User Experience Design, Digitas
Manufacture Content; Don't Handcraft It
Donner (1st floor)
Ann Rockley, CEO, The Rockley Group, Inc.
Creating an Integrated Content Experience in a Thriving Customer Support Community
Siskiyou (1st floor)
Diana Langston, Director of Content Strategy & User Engagement, Extole
2:00 pm - 2:45 pmDITA SUMMITDATA & ANALYTICS
Perfect Picture: Visualization Techniques for Monitoring Content Quality
Silicon Valley Room (2nd floor)
Brian Buehling, Managing Director, Dakota Systems
Speak with "One Voice" Using Acrolinx
San Jose (1st floor by Pool)
Mohamed Waseem, Vice President of Customer Success, Acrolinx
3:00 pm - 3:45 pmCONTENT MARKETINGTRAINING & ELEARNINGMEDICAL DEVICE SUMMITTECHNICAL COMMUNICATION
How To Improve Lives and Improve the Bottom Line Through Content Marketing
Oak Room (2nd floor)
Russell Sparkman, CEO, Content Strategy, FusionSpark Media, Inc.
The Five Elements of Exceptional Training
Fir Room (2nd floor)
Tony Mrsich, Founder and Principal, High Techniques™ Partnership
Turning an Agency Into a Newsroom
Donner (1st floor)
Mat Szwajkos, Associate Director of Content Production, POSSIBLE
Got Metadata? Crafting a Taxonomy to Support Your Intelligent Content
Siskiyou (1st floor)
Toni Mantych, Information Architect, ADP
3:00 pm - 3:45 pmDITA SUMMITDATA & ANALYTICSCONTENT MATTERS
Big Dream, Small Team: Stryker Simplifies Product Documentation with DITA
Silicon Valley Room (2nd floor)
Jennifer Maynard, Technical Publications Team Leader, Stryker Medical
Scott Youngblom, VP of Global Sales, Oberon Technologies, Inc.
Be Native, Globally: Your One Stop Shop for Globalization
San Jose (1st floor by Pool)
Jani Penttinen, Founder & CEO, Transfluent
Teach Your Text to Strip: Take It Off—Take It (Almost) All Off
Santa Clara (1st floor by Pool)
Marcia Riefer Johnston, President, Marcia Riefer Johnston, Inc.
3:30 pm - 4:15 pmAfternoon Coffee Break
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
4:15 pm - 5:00 pmCONTENT MARKETINGTRAINING & ELEARNINGCANCELLEDTECHNICAL COMMUNICATION
The Power Of Content Collaboration
Oak Room (2nd floor)
Kyle Lacy, Director of Global Content Marketing & Research, Salesforce ExactTarget Marketing Cloud
It Takes a Village: Surviving the Transition to Single-Source Publishing
Fir Room (2nd floor)
Kathy Yankton, Content Architect, Cisco Systems
#LGBTBiz — Advanced LGBT Social Media Marketing Strategies for 2014
Donner (1st floor)
Matt Skallerud, President, Pink Banana Media
Messages and Metrics: Creating and Measuring Effective Messages
Siskiyou (1st floor)
Michelle Carey, Information Architect and Technical Editor, IBM
4:15 pm - 5:00 pmDITA SUMMITDATA & ANALYTICS
Dynamic Content Publishing
Silicon Valley Room (2nd floor)
Farhad Patel, Technical Communications Manager, Huawei Technologies
Rhonda Truitt, Director, North American Documentation, Huawei Technologies
Two Ways to Reap Tremendous Value from Your Structured Content
San Jose (1st floor by Pool)
Fabrice Lacroix, CEO, ANTIDOT - Fluid Topics
5:15 pm - 6:00 pm[MUST ATTEND!!] Super Exciting, Really Fun Closing Activity
Cedar/Pine Ballroom General Sessions (2nd floor)