| Sunday 08/03/2014 | ||||||
 8:30 am - 4:30 pm | Donated Goods Retail Train-the-Trainer Program, Part I The Donated Goods Retail Train-the-trainer (DGR T3) program is intended to provide a tool for trainers, and others responsible for delivering training, to customize and deliver high impact, skill-enhancing curriculum to retail employees at your Goodwill. Attendees will learn to:
Note: This is a two-day workshop and the registration fee covers both days with a continental breakfast and lunch included.
Registration Fee: $250
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| 8:30 am - 4:30 pm | There's More to Facilities Management than Leaky Faucets, Part I Through a first ever pre-conference focused on facilities management, this two-day event will consist of both general and individual breakout sessions, as well as lively roundtable and panel discussions and a tour of the Orlando Goodwill, all the while exploring operational areas of facilities management. This pre-conference will target facility managers, construction professionals, logistics managers, and maintenance department staff. Registration Fee: $250 | |||||
| Monday 08/04/2014 | ||||||
| 8:30 am - 12:30 pm | Improve Your Pitching Success Rate and Enhance Your PR Writing Presented by Michael Sigman, a senior consultant with CommCore who helps PR pros improve their pitching success rate and enhance their PR writing. Michael Sigman, a senior consultant for CommCore since 2000, brings almost 20 years of experience in broadcasting and news reporting to communications workshops. He has worked extensively with clients in the healthcare, consumer products, automotive and telecommunications industries. Attendees will learn:
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| 8:30 am - 4:30 pm | There's More to Facilities Management than Leaky Faucets, Part II Through a first ever pre-conference focused on facilities management, this two-day event will consist of both general and individual breakout sessions, as well as lively roundtable and panel discussions and a tour of the Orlando Goodwill, all the while exploring operational areas of facilities management. This pre-conference will target facility managers, construction professionals, logistics managers, and maintenance department staff. Registration Fee: $250 | |||||
| 8:30 am - 4:30 pm | Donated Goods Retail Train-the-Trainer Program, Part II
The Donated Goods Retail Train-the-trainer (DGR T3) program is intended to provide a tool for trainers, and others responsible for delivering training, to customize and deliver high impact, skill-enhancing curriculum to retail employees at your Goodwill.
Attendees will learn to:
Note: This is a two-day workshop and the registration fee covers both days with a continental breakfast and lunch included. .
Registration Fee: $250
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| 9:00 am - 4:00 pm | Kaizen Event Workshop During this full-day workshop, participants will experience an interactive, hands-on mini kaizen event. Participants will learn processes, steps, and tips for conducting kaizen events within their own organizations. The principles of 5/S workplace organization, cellular production, one-piece flow, process mapping and understanding the seven types of waste will be covered and applied during this workshop. Be prepared to roll up your sleeves, have fun, and learn! As a result of this session, participants will: learn how to conduct your own kaizen events; learn the keys to sustaining kaizen and learn how to pull ideas and thoughts out of your staff for improvements. Registration Fee: $150 | |||||
| 9:00 am - 4:00 pm | Loss Prevention/Wicklander Training This pre-conference session will discuss both preventive and post apprehensive techniques used in Loss Prevention, with special emphasis on: promoting shrink awareness within you agency; creating metrics to measure shrink prevention; current KPI within the membership; fostering a collaborative environment within your agency; learning skills at observing verbal and physical behavior in both interviews and the retail environment; controlling the environment while reading physical and verbal queues during an interview; establishing credibility in the investigation and yourself; encouraging people to talk through non-accusatory questioning; employing innovative strategies to reduce an individual’s reluctance to tell the truth; and developing admission using innovative strategies and techniques. Registration Fee: $150 | |||||
| 1:00 pm - 4:00 pm | Data Security and Protecting the Goodwill Brand The landscape for protecting data continues to evolve with an ever growing list of security threats and the uncertainties of what’s lurking around the corner. Join us for a 3 hour session with SME’s providing insight to recent data breaches and where the industry is headed with security standards, regulations and compliance. We will also cover data security incident response and how important it is to have roles, responsibilities and policy & procedures in place. It’s not a matter of if it will it happen, but when…………are you prepared? Specific areas to be covered: • Hosted/Cloud – does this introduce more security concerns? • What level of PCI compliance is necessary for your Goodwill? • Point of Sale considerations and what the future holds • The mobile workforce - mobile device and remote staff security • Mitigating security concerns at the end user level • Protecting and proper handling of HIPAA/PII information • Risks from third-party service providers • How do you sell security to Leadership and their role in supporting it | |||||
| 1:00 pm - 4:00 pm | Your Goodwill Content: What Do You Have and Is It Any Good? To make strategic decisions about where to go next with your Goodwill website, blog and social media content, you first need to know how much content you have, where it lives, what it’s about and whether it’s any good. In this preconference session, attendees will learn concrete processes for rediscovering and assessing their digital content through the lens of content inventories, audits and analysis. Attendees will learn:
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| 2:00 pm - 6:00 pm | Exhibitor Set Up | |||||
| 4:30 pm - 5:45 pm | Kickoff General Session: Gamification as a Competitive Edge Karl Kapp Ed.D., CFPIM, CIRM, Assistant Director, Institute for Interactive Technologies and Professor of Instructional Technology, Bloomsburg University, Bloomsburg, PA Gamification is the concept of using “game-based mechanics, aesthetics and game thinking to engage people, motivate action, promote learning, and solve problems” but what does this mean as a practical strategy? What does it look like in action? How does an organization decide what to gamify and what not to gamify? How is gamification used to attract customers, retain employees and promote learning? Can Gamification really be a competitive advantage? Join Karl as he dissects those questions in an interactive and fun manner. Laugh, ponder and debate as he shows you, step-by-step how you and your organization can gain a competitive advantage through games and gamification. | |||||
| 6:00 pm | Welcome Reception | |||||
| 7:00 pm | Finance Dine-Around Get to know your colleagues during an informal dining experience - Place and Time to be confirmed Registration Fee: $50 | |||||
| Tuesday 08/05/2014 | ||||||
| 7:30 am - 8:30 am | Breakfast | |||||
| 8:30 am - 9:45 am | Town Hall Meeting Featuring Jim Gibbons, President & CEO, Goodwill Industries International, Inc. | |||||
| 9:45 am - 10:00 am | AM Break | |||||
| 10:15 am - 11:45 am | Learn & Lead Track - Leadership and Management This session will deliver an overview of the development of leadership and management theories over the 20th century to the present time. Become familiar with the different approaches to leadership and management and how to select the appropriate approach in times of leadership and management challenges. Attendees will learn to :
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| 10:15 am - 11:45 am | Cohort Meetings | |||||
| 12:00 pm - 5:00 pm | Tradeshow & Lunch Network with up to 150 exhibitors from retail, marketing, finance, contracts, IT and operations disciplines at the 2014 Marketplace Tradeshow. Exhibitors will be on hand to provide industry best practices and showcase state of the art products and process to Goodwill staff in attendance in a 50,000 square feet exhibit space. | |||||
| 1:00 pm | Tradeshow Session: Site Selection and Territory Optimization Demonstration How many locations can your market support? Where are the best areas in your market to grow donation centers or store locations? Stop by the booth to learn about tools available to you that help answer these questions. See a brief demonstration of the web-based GoodSitessm mapping and reporting platform, and get a first-hand look at a market planning tool designed specifically to identify an optimal location growth strategy to maximize donation collection in your market. While at the booth you can: • Get an overview of GoodSitessm and how it can be used to evaluate markets for potential. • Learn about the new market optimization model, how it was built and how it can help with your location planning. • Schedule a time to review your territory opportunity analysis with members of GII’s consultant team. | |||||
| 2:00 pm | Tradeshow Session: Site Selection and Territory Optimization Demonstration (Session Repeated) How many locations can your market support? Where are the best areas in your market to grow donation centers or store locations? Stop by the booth to learn about tools available to you that help answer these questions. See a brief demonstration of the web-based GoodSitessm mapping and reporting platform, and get a first-hand look at a market planning tool designed specifically to identify an optimal location growth strategy to maximize donation collection in your market. While at the booth you can: • Get an overview of GoodSitessm and how it can be used to evaluate markets for potential. • Learn about the new market optimization model, how it was built and how it can help with your location planning. • Schedule a time to review your territory opportunity analysis with members of GII’s consultant team. | |||||
| 3:00 pm - 4:45 pm | Goodwill Shop Show Featuring Lorie Marrero and Evette Rios | |||||
| 3:00 pm | Tradeshow Session: Site Selection and Territory Optimization Demonstration (Session Repeated) How many locations can your market support? Where are the best areas in your market to grow donation centers or store locations? Stop by the booth to learn about tools available to you that help answer these questions. See a brief demonstration of the web-based GoodSitessm mapping and reporting platform, and get a first-hand look at a market planning tool designed specifically to identify an optimal location growth strategy to maximize donation collection in your market. While at the booth you can: • Get an overview of GoodSitessm and how it can be used to evaluate markets for potential. • Learn about the new market optimization model, how it was built and how it can help with your location planning. • Schedule a time to review your territory opportunity analysis with members of GII’s consultant team. | |||||
| 4:00 pm | Tradeshow Session: Site Selection and Territory Optimization Demonstration (Session Repeated) How many locations can your market support? Where are the best areas in your market to grow donation centers or store locations? Stop by the booth to learn about tools available to you that help answer these questions. See a brief demonstration of the web-based GoodSitessm mapping and reporting platform, and get a first-hand look at a market planning tool designed specifically to identify an optimal location growth strategy to maximize donation collection in your market. While at the booth you can: • Get an overview of GoodSitessm and how it can be used to evaluate markets for potential. • Learn about the new market optimization model, how it was built and how it can help with your location planning. • Schedule a time to review your territory opportunity analysis with members of GII’s consultant team. | |||||
| 5:00 pm - 6:00 pm | DGR Awards Reception Join your colleagues for a fast paced fresh approach to recognizing the best of the best at the Donated Goods Retail Recognition Reception. We will honor accomplishments of 2013 by celebrating and being inspired by the champions as they share their stories of how they got there, what it took to get there, and what your agency might do to reach new heights. Appetizers and drinks will be served during the reception. | |||||
| 6:00 pm - 9:00 pm | Casino Night Come and enjoy an evening with the Summer Conference sponsors playing blackjack, roulette, craps, Texas Hold 'em and more for cool prizes. Food and beverage will be provided. | |||||
| Wednesday 08/06/2014 | ||||||
| 7:30 am - 8:00 am | Breakfast | |||||
| 8:00 am - 8:50 am | Continuing the Conversation – Senior Leaders Program Presentations During the first part of this session, participants from Cohort Ten of the GII Senior Leaders Program will present findings on the following Capstone Projects: Building a Green Goodwill, Proactive Public Policy, The Future of Goodwill’s Purchasing Partnership Program, and Using Mobile Technology to Capture Donor Information. Afterwards, attendees will continue the conversation in each of these topics in roundtable discussion forums. During these conversations, attendees will explore what these findings mean to them, their Goodwill agency, the overall Goodwill agency as well as what is left to explore within these subject areas. | |||||
| 8:00 am - 8:50 am | Corporate Compliance in “Today’s World” – What You Need to Know What is corporate compliance and what is not corporate compliance? It all starts with the Board of Directors setting the policy and the tone for the organization’s corporate compliance program. Corporate compliance has broad implications for the organization but does not encompass or take the place of other quality control functions in the organization. This session will provide an overview of what is included and not included in a corporate compliance program from both a Sarbannes-Oxley regulatory approach including the requirements in the U.S. Sentencing Guidelines (2011 revisions). It will feature other good practices related to federal grant management, internal controls, accreditation requirements and other implications in the mission services area. The session will include the introduction of the new GII Corporate Compliance Toolkit and available GII resources. | |||||
| 8:00 am - 8:50 am | Envision the Future of Standardized Data Collection - Why Does it Matter?? • How accurate is the data you are using to run your retail operation? • How accurate is the benchmark data you’re using from the ASR, MSR, and Critical Factors? • How accurate is the information we’re reporting to the public? • What data and metrics should you collect to better manage your operations? • Why do data and metrics matter? This session will help you answer those questions and focus on the range and the potential impact of using data to drive business decisions such as new store decisions, recycling and diversion rates, and marketing campaigns. Jerry Davis, CEO, Goodwill Industries of Central Texas (Austin), will share how the Austin Goodwill discovered errors in their data capture, its impact and the changes they implemented to make this organizational priority number one and Michael Meyer, VP Donated Goods Retail, GII, will discuss why the data we collect matters. Together, we will discuss and debate data and metrics requirements. Please join us for these discussions, presentations and lively dialogue! As a result of this session, participants will: • Discuss and debate data and metrics requirements. • Get a better understanding of why accurate data and metrics matter. • Be invited to discuss and brainstorm recommendations in regards to data and metrics collection and standards. | |||||
| 8:00 am - 8:50 am | Envisioning the Future of Goodwill Together (Session Repeated) We need your brainpower to vision Goodwill’s future. What are the headlines we’ll see about Goodwill on our news tablets in 2024? Reflect on core questions and share your vision. | |||||
| 8:00 am - 8:50 am | Building the Core Competencies of Your Contracts Department What do you need to have in place to ensure your contracts operations are effective, efficient and primed to growth and expansion? This session will focus on the key competencies needed for a strong operation and how to build these competencies to position your contracts department for future growth. | |||||
| 8:00 am - 8:50 am | Five Proven Ways to Grow Your Donated Goods Retail Revenue and Market Share Adding more retail stores is a common strategy to grow the DGR business, but it is not the only way. In fact, if you don’t have enough donations to support adding new stores, you may end up hurting your results by spreading too few donations over a more expensive store base. This session will focus on a holistic approach to DGR growth, by discussing topics including: growing same-store sales, adding proven new goods categories to your assortment, ramping up your e-commerce program, home pickup programs, and donation partnerships and drives. Combined, these strategies can significantly increase DGR revenue without adding more real estate. As a result of this session, participants will: learn how proven new goods programs can enhance the mix of donations in your stores; understand how e-commerce can gain incremental sales on categories such as collectibles, books, and jewelry; see examples of how home pickups and other donation strategies can increase donations and revenue; and understand donation levels needed to support new store expansion. | |||||
| 8:00 am - 8:50 am | Form 990 Reporting: Common Errors on Goodwill Returns that Gets IRS Attention!- Part I James P. Sweeney; Partner, National Lead - Exempt Organization Technical Tax Services, McGladery (More Information to be provided) | |||||
| 8:00 am - 8:50 am | All Things Trademark Do you sometimes struggle with how to use our trademarks correctly, and still be creative in your marketing efforts? Come hear a panel discussion led by GII General Counsel Judy Branzelle on how to keep our trademarks strong and still maintain your creative edge. | |||||
| 8:50 am - 9:10 am | AM Break | |||||
| 9:10 am - 10:00 am | Contracts Metrics Do you know how you’re really doing? Do you know if your contracts operations are effective and efficient and achieving their maximum capacity? A task force of Goodwill members have identified key performance indicators for the contract operations. Join this session to learn about these indicators and how you can use them to improve your business performance. | |||||
| 9:10 am - 10:00 am | Spectrum of Goodwill Donation Strategies One of the tools currently in development is a four-quadrant graphical representation of the various donations acquisitions strategies currently being employed by member agencies, on a varying scale of time and resource investment. In order to develop the spectrum, members will be surveyed throughout the year via written questionnaire, interview and on-site visits to develop a profile of the different donations acquisitions strategies, along with benchmarks for best practices, and associated costs per donation. This session will be the culmination of this work and the new spectrum of donations strategies will be debuted. Along with a detailed overview of the spectrum, strategies of three agencies in varying stages of growth that employ differing and successful donations strategies will be profiled. | |||||
| 9:10 am - 10:00 am | Hispanic Engagement (More Information to be provided) | |||||
| 9:10 am - 10:00 am | Form 990 Reporting: Common Errors on Goodwill Returns that Gets IRS Attention!- Part II James P. Sweeney; Partner, National Lead - Exempt Organization Technical Tax Services, McGladery (More Information to be provided) | |||||
| 9:10 am - 10:00 am | Mobile is the Future Mobile technologies offer a customer-friendly approach to obtain donor and shopper data, track inventory, train employees and process transactions. Join members of Goodwill Industries of [TBD] to hear how they implemented mobile technology into their Donated Goods Retail operations as well as the successes and lessons they learned. Members from IT, DGR and Marketing will discuss how mobile allowed them to better meet their goals and stay current with consumer adoption of mobile technologies. | |||||
| 9:10 am - 10:00 am | IT Monitoring, Alerting & Response Do you have sufficient monitoring and alerting in place? How prepared are you to handle security incidents? Proper monitoring, alerting and incident response plans should be an integral part of your overall security policy and risk mitigation strategy. We will walk through examples of alerting, identifying the severity of a compromise or outage, containing the damage and minimizing the risk. | |||||
| 9:10 am - 10:00 am | Hiring for Fit Presented by Jerry Mabe, CEO, RightPath, Inc.
A 27 percent average decrease in turnover has been experienced by Goodwill agencies using the RightPath process and tools. Learn how more than 30 Goodwill agencies increased retention and reduced turnover in key positions. Identify why behavioral talents are so important in successful hires and good fit. Experience a proven tool that is changing the way Goodwill interviews and selects talent. Discover how integrating behavioral interview questions into hiring processes will lead to a good fit and a win-win in selection.
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| 9:10 am - 10:00 am | Continuing the Conversation – Senior Leaders Program Presentations During the first part of this session, participants from Cohort 11 of the GII Senior Leaders Program will present findings on the following Capstone Projects: Communication Strategies for Strengthening Brand for Individuals with Disabilities, Shopper Behavior, Strategic Planning and Talent Acquisition. Afterwards, attendees will continue the conversation in each of these topics in roundtable discussion forums. During these conversations, attendees will explore what these findings mean to them, their Goodwill agency, the overall Goodwill agency as well as what is left to explore within these subject areas. | |||||
| 10:00 am - 10:30 am | Networking Break | |||||
| 10:30 am - 11:45 am | Learn & Lead Track - Leadership Agility and Change “Today’s leaders and their organizations face a huge challenge: They need to transform their capacity for effective action in a business environment buffeted by accelerating change and mounting complexity. In a word, they need to be more agile. Agility is acting with purpose and flexibility, collaborating with disparate stakeholders, developing creative solutions to complex problems, continually learning and changing." This workshop will introduce the concept of leadership agility and how to develop your team to best address challenges and develop the skills necessary to perform in a rapidly changing environment. Attendees will learn to:
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| 10:30 am - 11:45 am | Cohorts | |||||
| 11:45 am - 1:15 pm | DGR & Marketing Communications Luncheon | |||||
| 11:45 am - 1:15 pm | Contracts & Business Development Luncheon: Franchising and Entrepreneurship | |||||
| 11:45 am - 1:15 pm | Finance Hot Topics Luncheon | |||||
| 11:45 am - 1:15 pm | IT Luncheon – Sharepoint: Is It Right For You? Erin Glenn, SharePoint Administrator for Goodwill Industries - Hampton Roads & Central Virginia, will walk us through the review and decision making process when considering SharePoint for your organization. The presentation will cover requirements gathering to ensure SharePoint is a viable option, staffing to support SharePoint and a review of upfront and on-going budget considerations for the actual application and infrastructure. Erin will also explain the importance of obtaining buy-in from staff and how to address culture change. | |||||
| 1:30 pm - 2:30 pm | Digital and Online Reputation Management As we increasingly live out our lives online, we’re finding that not only are there major downsides to all of that social media over-sharing—but we may have little control over the way our brands appear on the internet. Attendees will learn: • Techniques for battling viral rumors or inaccuracies online. | |||||
| 1:30 pm - 2:30 pm | Continuing the Conversation – Senior Leaders Program Presentations (Session Repeat) During the first part of this session, participants from Cohort 10 of the GII Senior Leaders Program will present findings on the following Capstone Projects: Building a Green Goodwill, Proactive Public Policy, The Future of Goodwill’s Purchasing Partnership Program, and Using Mobile Technology to Capture Donor Information. Afterwards, attendees will continue the conversation in each of these topics in roundtable discussion forums. During these conversations, attendees will explore what these findings mean to them, their Goodwill agency, the overall Goodwill agency as well as what is left to explore within these subject areas. | |||||
| 1:30 pm - 2:30 pm | Envisioning the Future of Goodwill Together (Session Repeat) | |||||
| 1:30 pm - 2:45 pm | Catalyzing Mission: Perspectives and Strategies of Mission Integration Whenever the topic of mission integration comes up, the majority of the discussion seems to focus around our ability to integrate mission services within our social enterprise without impacting productivity or profitability. In this session, we will explore ways to integrate mission while maintaining productivity and profitability. This session will provide an in-depth review of the Mission Integration Spectrum of Activities, a graphical representation of various mission activities scaled on time and resource investment. Case studies based on the “Good Ideas & Great Practices” of successful members’ representative of the activities on the spectrum will be explored. Finally, participants will work together in simulated scenarios to identify best practices and potential pitfalls that they can use as a basis to create their own strategies and action plans for integrating mission. | |||||
| 1:30 pm - 4:30 pm | Goodwill Industries of Central Florida Tour | |||||
| 1:30 pm - 4:30 pm | Building Goodwill Through Partnerships Corporate partnerships can be complicated and tricky to develop, and yet they can yield huge results. Long before we see the rewards, we spend time digging to uncover the right contact, the right pitch, the right commitment, and the right results -- for your team and theirs. This deep-dive discussion will focus on growing our fluency around the business of partnerships, with an emphasis on what it means to represent and offer the Goodwill brand as a valuable partner that delivers on business and social return. If you’re charged with building alliances in order to secure donations, community support, business relationships, sponsorships or in-kind gifts, this session will enlighten your approach and process. Key takeaways include:
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| 1:30 pm - 4:30 pm | Contracts Show and Tell Poster Session (More Information to be provided) | |||||
| 3:00 pm - 4:00 pm | Continuing the Conversation – Senior Leaders Program Presentations (Repeated) During the first part of this session, participants from Cohort 11 of the GII Senior Leaders Program will present findings on the following Capstone Projects: Communication Strategies for Strengthening Brand for Individuals with Disabilities, Shopper Behavior, Strategic Planning and Talent Acquisition. Afterwards, attendees will continue the conversation in each of these topics in roundtable discussion forums. During these conversations, attendees will:
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| 3:00 pm - 4:00 pm | Envisioning the Future of Goodwill Together We need your brainpower to vision Goodwill’s future. What are the headlines we’ll see about Goodwill on our news tablets in 2024? Reflect on core questions and share your vision. | |||||
| 3:00 pm - 4:00 pm | Content for All: How to Make Your Content Accessible Your Goodwill works diligently to provide access and opportunities for people with disabilities -- is your digital content working just as hard? In this session, attendees will review accessibility requirements and recommendations for content on the web and how to integrate accessible approaches into your team’s processes. Session attendees will:
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| 3:00 pm - 4:30 pm | Developing Mission Strategy through Data Have you wondered how to synthesize data to develop strategies for integrating mission into social enterprise? In this session, we will explore easy-to-use GII resources and tools that provide socio-economic data and information to guide retail-mission strategy development. Data resources include the Annual Statistical Report and the Community Needs Assessment among others, which provide socio-economic data that is specific to individual territories, and that includes territory maps and benchmark data from other Goodwill agencies. Participants will then complete the newly launched Online Mission Integration Self-Assessment. This tool provides a means for member agencies to benchmark their mission activities. Finally, participants will work together using this socio-economic data and results of the self-assessment on strategies to strengthen mission, plan for mission focused rural/urban market store prototypes as well as developing employee recruitment/retention plans. Note- The online self-assessment will require a computer. Instructions to register for access to the assessment will be emailed prior to the conference. Paper versions of the online assessment will be available to all participants. | |||||
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| 8:00 pm | ||||||
| Thursday 08/07/2014 | ||||||
| 8:00 am - 9:15 am | Breakfast General Session | |||||
| 9:15 am - 9:30 am | Networking Break | |||||
| 9:30 am - 10:20 am | Contracts Nuts & Bolts, Part I – Day-to-Day Operations: Scheduling, Tracking and Managing Contracts | |||||
| 9:30 am - 10:20 am | Not-for-Profit Accounting Update This session will include an overview of some recently issued accounting standards, both those presently effective and those forthcoming, that will have an impact on the financial statements of not-for-profit organizations. Understand how these new standards will shape and change the complexion of your financial statements and how they will improve financial transparency and aid in decision making. The discussion of the recently issued new accounting standards will be balanced with practical implementation tips and specific examples relevant to you. Presented by Dennis Morrone, Partner-in-Charge of the National Not-for-Profit Audit Practice, Grant Thornton LLP | |||||
| 9:30 am - 10:20 am | PR and Big Data: Using Smart Data to Communicate With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, “big data” is seen as the future of public relations. However, using the information to create actionable insights has been a challenge for communications professionals. In this session, you will explore how to use big data to enhance the results of your communications programs. | |||||
| 9:30 am - 10:20 am | Developing Your Case for Support (More information to be provided) | |||||
| 9:30 am - 10:20 am | Supporting Virtual Offices and Road Warriors What does it take to support the virtual office and road warriors? The tools and requirements for supporting these individuals will continue to change and add yet another area of focus for IT staff. We will review current scenarios and then look to the future of where the technologies are headed. We will discuss virtual desktop, reducing risk and maximizing security, performance considerations, mobile technology and BYOD. There is some good news in the area of actually reducing support and equipment costs, while increasing productivity for the end user. Of course, getting there requires proper planning and understanding of what’s possible and realistic for your organization. | |||||
| 9:30 am - 12:30 pm | Transform Your Agency with Big Data Workshop What is “Big Data”? Why is “Big Data” the hot topic for every major retailer and enterprise in the market today? How can “Big Data” be used to propel your Goodwill® forward? It’s time to find out! In today’s marketplace, data is growing at an exponential pace and available in many of the daily interactions we have with our shoppers, donors, and persons we serve. This workshop will remove the veil from the concept of Big Data by highlighting common uses in today’s business climate as well as introducing ways Goodwill is and will be applying Big Data in the future. Join us as industry experts and Goodwill leaders share the opportunities good data can present and the pitfalls that bad data can create. Hear how Big Data is shaping today’s business strategy and see how Big Data is providing strategic insights into Goodwill’s location analytics. Participants in this workshop will receive an introduction to the topic of Big Data; learn how it supports business intelligence and tactical business decision-making; and discover how it can guide better engagement with and marketing to Goodwill customers. | |||||
| 9:30 am - 12:30 pm | Goodwill Industries of Central Florida Tour (Repeated) | |||||
| 10:20 am - 10:35 am | Networking Break | |||||
| 10:35 am - 11:25 am | Thumbs Up! What it Takes to Engage Employees as Online Ambassadors Facebook, Twitter, YouTube… we know our customers are online, and so are our employees! In this session, we will explore three ways that employees can help advance our brand, core messages, and strengthen our mission online -- helping us to build credibility and an enduring reputation. In this session, we'll hear case studies and techniques used by leading retailers and non-profits to turn employees into proactive online brand ambassadors. Then, we'll break out into groups to brainstorm and discuss challenges, needs and opportunities. | |||||
| 10:35 am - 11:25 am | Contracts Nuts & Bolts, Part II – Pricing, Costing and Contract Negotiations (More information to be provided) | |||||
| 10:35 am - 11:25 am | Reporting Fundraising Expenses (More information to be provided) | |||||
| 10:35 am - 11:25 am | Hosting, Outsourcing & Cloud Services There are many pros and cons to moving some or all of your IT operations to external solutions or providers. We will discuss areas related to quality, performance, flexibility, control, uptime/redundancy, security, cost savings and staffing concerns associated with supporting any of these decisions. Because IT is stretched very thin, we must weigh the options to get the job done in the most cost effective manner without compromising security, performance and access. | |||||
| 11:25 am - 11:40 am | Networking Break | |||||
| 11:40 am - 12:30 pm | Attract, Engage and Convert: How PR Can Get Ahead with Content Marketing The mass adoption of social platforms has facilitated a revolution of information access, sharing and publishing, and how an integrated approach to creating content is critical for influencing growth in media and new business. Attendees will learn: The future trends in online marketing and public relations; Three major problems with most content marketing and social media efforts; and A new model for social content success to help attract, engage and convert. | |||||
| 11:40 am - 12:30 pm | Financing DGR Expansion Options abound- what’s best for my organization? Goodwill members have used loans, bonds, tax credits, and landlord allowances- and now there’s GII’s Job Creation Loan Fund, too. Which source of financing is best for my retail expansion project? What are the opportunities and limitations? How do I decide? Members will share their experience with each so you can begin to map out a plan to finance your retail growth, generate return on your investment, grow retail margins, and expand mission activities. | |||||
| 11:40 am - 12:30 pm | Grow the Business in this Positive Economic Environment (More information to be provided) | |||||
| 11:40 am - 12:30 pm | Ad Council PSA Campaign: A Look at the Future of the Campaign and How to Pitch it to Media Today Goodwill is approaching the one-year mark of its first ever national PSA campaign and we’ve seen a lot of success to date. But there is much more to come. As the campaign moves into phase 2 in the end of 2014 and into 2015, there will be creative revisions, expansion of the materials, and new focuses for the outreach. This session will not only share the new directions and efforts for the campaign, it will also focus on learning from the successes to date. Attendees will learn real ways to pitch the current campaign and new elements to their local media to build a more robust local execution. PSA campaign rely on local support to gain local media. Find out the steps you can take to make sure the PSAs appear in your market. | |||||
| 12:45 pm - 1:45 pm | Learn & Lead Track - Action Planning This session will introduce a method for identify opportunities and gaps in regard to professional development. A planning tool will be introduced that can aid you in setting goals and defining practical actions to be taken as you build a professional skills portfolio. The participants can use the activities and learnings from this current conference to begin the process. Attendees will learn to:
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| 12:45 pm - 1:45 pm | Cohort Meetings | |||||
| 2:00 pm - 5:00 pm | ||||||
