October 6, 2016
Time Warner Center
New York City
 
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Media Technology Summit Agenda


We are looking forward to planning another amazing event bringing together the top leaders from around the world for an intense series of discussions, debates and networking.

PLEASE FIND OUR WORKING AGENDA BELOW AND CHECK BACK FOR UPDATES!

THURSDAY, OCTOBER 6, 2016


8:00am - 9:00am WELCOME & REGISTRATION

SESSION 1

9:00am - 9:10am

 OPENING REMARKS
9:10am - 9:40am

THE NEW ERA OF STRATEGIC BRAND PARTNERSHIPS
  • Chris Pantoya, Senior Vice President, Mobile Strategy and Partnerships – NBA
  • Dave Madden, ‎Senior Vice President, Global Brand Partnerships – Electronic Arts
  • Jack Daley, Head of Digital Strategy – Under Armour
  • Moderator: Scott Zakheim, General Partner – Landmark Ventures
9:40am - 9:45am

POWER PITCH: MAXIMIZING THE LONG-TERM VALUE OF INFLUENCER MARKETING
  • Marco Hansell, Founder – Speakr
9:45am - 10:10am THE INTERSECTION OF MARKETING & DISTRIBUTION IN MEDIA TECHNOLOGY
  • Joanna Pena-Bickley, Global Chief Creative Officer – IBM
  • Tom Lapcevic, Executive Vice President & Chief Marketing Officer – 24 Hour Fitness
  • Tony Goncalves, Senior Vice President, Strategy & Business Development – AT&T
  • Moderator: Michele Laven, President, Business Development & Partnerships – iHeartMedia
10:10am - 10:25am

HOW VIRTUAL REALITY IS CHANGING CHARITY, CAUSE AND MARKETING
  • Scott Harrison, Founder – charity: water
10:25am - 10:35am
10:35am - 11:25am

 TRANSITION TO MORNING COFFEE BREAK
INTERACTIVE BOARDROOM ROUNDTABLES

BOARDROOM: 1
SMART PHONE VS. THE STADIUM: DIGITAL ENGAGEMENT IN LIVE SPORTS
  • Chris Golier, Vice President, Digital – NHL
  • Seth Rabinowitz, Senior Vice President, Marketing & Fan Engagement – New York Jets
  • Akshay Khanna, Vice President, Strategy – Philadelphia 76ers
  • Moderator: Deepen Parikh, Partner – Courtside Ventures
BOARDROOM: 2
CROSS-CHANNEL AUDIENCE DEVELOPMENT
  • Adam Ostrow, Chief Strategy Officer – Mashable
  • Betsy Cole, Executive Director, Digital Product & Technology – The Atlantic
  • Sarah Crennan, Head of Content Partnerships – AOL
  • Moderator: Jim Kaskade, Chief Executive Officer – Janrain
BOARDROOM: 3
INCREASING ENGAGEMENT THROUGH AI & PERSONALIZATION
  • Gina Lee, Director of Product Management – Conde Nast Traveler
  • Michael Rothman, Co-founder and Chief Executive Officer – Fatherly
  • Shendi Wang, Director of Product Development – TheStreet
  • Moderator: Nick Edwards, Chief Executive Officer & Co-Founder – Boomtrain
BOARDROOM: 4
ENGAGING YOUR COMMUNITY FOR SOCIAL IMPACT
  • Kevin Martinez, Vice President, Corporate Citizenship – ESPN
  • Mike Bellissimo, Senior Vice President, Service Operations – Humana
  • Andrew Teie, Associate Director, Marketing, Cycle for Survival – Memorial Sloan Kettering Cancer Center
  • Lori McFarling, Senior Vice President & Chief Marketing Officer – Discovery Education
  • Moderator: Mel Ochoa, Chief Operating Officer – Landmark Ventures

11:25am - 11:35am
TRANSITION BREAK

SESSION 2

11:35am - 11:40am INTRODUCTION BY SESSION LEADER
11:40am - 12:05pm

 WINNING THE VIDEO REVOLUTION: WHAT MEDIA COMPANIES AND BRANDS MUST DO RIGHT
  • Kesal Patel, Head of Video – Dow Jones
  • David Mendels, Chief Executive Officer – Brightcove
  • Urs Cete, Managing Partner – Bertelsmann Digital Media Investments
  • Moderator: Zeev Klein, General Partner – Landmark Ventures
12:05pm - 12:15pm

 THE RISE OF GEEK CULTURE & WHAT IT MEANS FOR EVERY BRAND
  • Steve Patrizi, Vice President, Marketing & Revenue – Imgur
12:15pm - 12:25pm 2016: DIGITAL, TECHNOLOGY, THE ELECTION, AND YOU
  • Joe Rospars, Chief Executive Officer – Blue State Digital
12:25pm - 12:40pm VR AND OTHER NEW DIGITAL MEDIA MONETIZATION STRATEGIES
  • Kevin Gentzel, Chief Revenue Officer – Gannett
  • Interviewer: Jeremy Barr, Media Reporter – Ad Age
12:40pm - 1:50pm LUNCH & NETWORKING

SESSION 3

1:55pm - 2:05pm INTRODUCTION BY SESSION LEADER
2:05pm - 2:30pm

 THE FUTURE OF CONTENT: PREDICTIVE PERSONALIZATION
  • Rosemary Radich, Head, Business Intelligence and Data Analytics – AccuWeather
  • Jed Kleckner, Chief Executive Officer – Delivery.com
  • Annemarie Frank, Vice President, Omni-Channel Marketing – HSN
  • Moderator: Brett Robbins, Head, Business Development – Custora
2:30pm - 2:40pm

 DIFFERENTIATING YOUR ORGANIZATION THROUGH MARKETING, TECHNOLOGY, AND ANALYTICS
  • Raphael Parker, Head of Outreach – Segment
2:40pm - 2:45pm POWER PITCH: THE NEXT BIG THING IN DIGITAL - PROFESSIONAL SOCIAL NETWORKING
  • Matt Sweetwood, President & Chief Executive Officer, USA – beBee
2:45pm - 3:00pm MARKETING THE OLYMPICS IN A CHANGING MEDIA LANDSCAPE
  • John Miller, Chief Marketing Officer, NBC Olympics – NBC
3:00pm - 3:05pm
3:05pm - 3:45pm

 TRANSITION TO AFTERNOON COFFEE BREAK
THEMED NETWORKING ROOMS

NETWORKING ROOM: 1
CONTENT / VIDEO MARKETERS MEET-UP		 NETWORKING ROOM: 2
SOCIAL MEDIA MARKETERS MEET-UP
NETWORKING ROOM: 3
MOBILE / OMNI-CHANNEL MARKETERS MEET-UP
NETWORKING ROOM: 4
TECH FOR GOOD MEET-UP

THE "LATE NIGHT DIGITAL SHOW"

3:45pm - 4:30pm WITH SPECIAL GUESTS:
  • Michelle Horowitz, Chief Marketing Officer – ANN Inc
  • Adam Berger, Global Strategy Lead, Creative Shop Studio – Facebook
  • Tom Goodwin, Executive Vice President, Innovation – Zenith
  • Dan Bishop, Senior Vice President, Global Mobile & Digital Marketing – Citi
  • Host: Anthony Juliano, General Partner & Chief Technology Officer – Landmark Ventures
4:30pm - 6:30pm NETWORKING & COCKTAIL RECEPTION