Learn. Connect. Engineer What’s Next.
Join us for a full day of expert-led technical training, live demos and hands-on sessions, designed to help you build the next generation of automotive and embedded systems.
What to expect
Wednesday, October 28
Thursday, October 29
The Road to the AI-defined Vehicle
Wednesday, October 28 at 8:30 a.m
As AI moves from isolated features to vehicle-wide intelligence, the real challenge is no longer generating insight — it's safely converting that intelligence into safe, real-time vehicle behavior.
In this general session, hear how the digitalized vehicle core, anchored by the S32N Vehicle Core Agent and the CoreRide platform, gives OEMs the orchestration foundation to build vehicles that are adaptive, safe, and continuously evolving with intelligence at scale.
SVP and GM, Automotive Systems and Platforms, NXP
SVP and GM, Automotive Processors, NXP
Vice President Marketing Automotive Processing and Systems, NXP
Senior Principal Analyst, Omdia Research
The State of the Software-Defined Vehicle: Insight from Omdia's 2026 Industry Survey
Thursday, October 29 at 8:30 a.m
Explore findings from Omdia's 2026 Software-Defined Vehicle research and gain a data-driven view of how the automotive industry is progressing toward software-defined vehicles. In this fireside chat, Omdia Principal Analyst Maite Bezerra joins NXP's Jan-Philipp Gehrmann to discuss insights from a global survey of automotive industry professionals.
Everyone Has an SDV Roadmap. How Do We Get to Production?
Wednesday, October 28 at 10:45 a.m
Join leaders across the CoreRide ecosystem for a candid discussion on what it takes to move from concept to production.
Moderator: Maite Bezerra, Senior Principal Analyst, Omdia Research
Panelists:
- Chris Greentree, GM TrustMotion
- Hasnat Ashiq, Director, Field Application Engineering, QNX
- Marco Gerschek, VP Sales & BusDev, Vector North America
- Peter Gliwa, CEO, GLIWA

Automotive AI is Real. How Is It Being Deployed Today and What's Next?
Wednesday, October 28 at 1:15 p.m
Join industry leaders as they discuss how AI is being deployed in production vehicles today and where the next wave of innovation is headed.
Moderator: Maite Bezerra, Senior Principal Analyst, Omdia Research
Panelists:
- Jay Huang, Advanced Architecture BD Director, Delta Electronics
- Stefan Poledna, CTO of TrustMotion, Lead of NXP Systems Incubator
- Yu Yang, AI Lead, CTO, Sonatus
Hands-On Workshops
Experience the power of in-person training through expert-led, intensive workshops that combine deep technical instruction with hands-on access to boards and software—enabling you to build, test and apply what you learn in real time.
Take home a free FRDM board
Get hands-on with the new FRDM Automotive ecosystem. Explore real designs, ask technical questions and see how FRDM supports development from prototyping to production. Have your motor spinning, configure a CAN gateway or develop a secure Ethernet end-node during our hands-on sessions.
Experience the engineer's playground
Explore an interactive tech lab where engineers explore the latest NXP and partner innovations through immersive demos, hands-on platforms and direct access to experts solving real design. challenges.
What to expect?
- Immersive technology demonstrations
- NXP and ecosystem partner innovations
- Meet engineers and experts
- Ask design and development questions
- Network with fellow engineers
When?
- October 28: Lunch and Evening Reception, 5:00-6:30 pm
- October 29: Lunch
Who should attend
Developers and Engineers
Embedded systems engineers and developers looking to deepen their technical expertise.
Designers and Architects
Product designers and architects exploring the latest in automotive, industrial and IoT solutions.
Decision Makers and Innovators
Technical decision-makers and innovators seeking insights into emerging technologies and trends.
FAQs
Is the event free to attend?
Yes, NXP Tech Days are free training events. Content is primarily designed to provide skills building for embedded systems engineers and address topics at the forefront of the industry, so there is no charge to our attendees to participate.
Is it required that I schedule classes in advance?
No, you can login using the email you provided during registration and select classes or modify your schedule at any time.
When and where will I receive the session presentations?
Presentations will be available at www.nxp.com/TechDays. Attendees will receive an email with a link to the presentations after the event ends.
Do you serve snacks or meals during the conference?
Absolutely! Each morning begins with breakfast items and there are plenty of snacks and refreshments throughout the day. A complimentary lunch at midday and a networking reception with heavy appetizers, beer and wine open bar will take place at the close of the event.
I have registered but I cannot find my confirmation email.
Contact the NXP events team at eventreg@nxp.com and we can help get you into your profile.
An error message pops up when I try to register.
Be sure to use a company email; personal email domains such as gmail, yahoo, etc., are not accepted. Additionally, we do not allow competitors to attend NXP Tech Days events. If you began a registration and did not complete it, the system may not your email as already registered. Message eventreg@nxp.com to resolve the issue.
I would like to attend a session marked "NDA"; am I allowed to schedule it?
All attendees for this type of session will need to have a signed and current NDA with NXP or work for a company who has an NDA with NXP. You can check this ahead of time by emailing eventreg@nxp.com.
I'd like to stay at the resort during the conference; is there an event discount?
The majority of our attendees are local and do not stay at the resort; therefore, we do not offer a room discount. You are very welcome to contact the hotel directly to reserve a room if you choose to stay on property during the conference.

