Emerging Tech Sales Workshop: Dallas

We hope you can join us on February 18-19, 2026, in Dallas, TX, at Hilton Anatole for the AppDirect Emerging Technology Sales Workshop. 

The Emerging Technology Sales Workshop (ETSW) is designed to empower advisors with actionable insights, practical techniques, and proven frameworks to confidently identify and position new revenue opportunities. Participants will gain hands-on experience through interactive workshops, peer collaboration, and real-world case studies—strengthening innovative thinking and expanding opportunity potential in today’s rapidly evolving technology landscape.Workshop topics include, but are not limited to:

• Artificial Intelligence
• Cyber Security
• Hyperscaler Solutions
• Network Lifecycle Management
• Customer Experience Solutions
• Mobility/IoT/Wireless
• Energy
• Marketplace Offerings
• Recently Acquired Technologies

This workshop is ideal for channel sales professionals at all experience levels. We welcome both current advisors and prospective advisors to attend.

To ensure you get the most out of your experience, all attendees are encouraged to complete the Emerging Tech Sales Workshop Prep in advance of the event.
 

Bring 3–5 of your largest deals (keep names anonymous), use your top two to boost win probability while keeping your deals private, and sharpen the skills that are already making you successful with the Advisor Opportunity Playbook.

Click here to watch a short video and see what to expect. 

Register today as space is limited!