9:00 a.m.
Welcome and Introduction

9:15 a.m.
Intro and Outline of Seminar Agenda

10:00 a.m.
Session 1 - Consideration for the Candidate
   Candidate Evaluation
   The Electorate
   Campaign Strategy
   The Announcement and Your Spouse and Family

12:00 p.m.
Lunch (included in fee)
   Campaign Finance – Guest Speaker
   John Steffen, Executive Director,
   Kentucky Registry of Election Finance

1:00 p.m.
Session 2 - Exploring the Issues
   Selecting the Campaign Issues and Theme
   Communicating with Voters
Session 3 - Budget and Fundraising
   The Campaign Budget
   Fundraising and Solicitation and PAC Solicitation
Session 4 - Campaign Tactics
   Basic Campaign Structure
   Effective Communications
   Promoting the Candidate
   Volunteers
   Voter ID and Persuasion
   GOTV

4:30 p.m.
Mock TV Interviews

5:00 p.m.
Dinner (included in fee)

7:30 a.m.
Breakfast (included in fee)

8:00 a.m.
Mock TV Interview Critique and Review by AFBF Staff

9:30 a.m.
Conclude Session 4

Session 5 - Getting Elected
   Identifying Voters
   Early Voting
   GOTV
   Campaign Calendar

12:00 p.m.
Working Lunch (included in fee)

1:00 p.m.
Wrap-up and Concluding Remarks