Automotive innovation starts here
Fuel your automotive design journey with expert-led technical sessions, hands-on workshops, and an interactive showroom of next-level demos. NXP Tech Days Detroit equips you with the tools and insights to engineer the next generation of mobility solutions.
Engineered for Engineers
Expert Led Sessions - 100+ hours.
From beginner to advanced, tailored to your pace and designed to accelerate your path to automotive innovation.
The Technology Lab - 60+ demos
The test track for tomorrow's tech. Explore automotive solutions and go from concept to the road.
Hands-on Workshops - free boards
Fuel your innovation with hands-on workshops that put NXP reference boards and software directly in your toolkit. First come, first served. Laptop and pre-requisite downlods required. Coupons for free boards to those who attend workshops.
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In-Car Experiences
Experience Live - Digital Premium Audio on Demand
- Enhance mainstream in-car audio into a premium, personalized sound experience
- Enabled by NXP’s i.MX 9 family of applications processors and SAF9100 audio DSP
Semantic Spectrum AI On-the-Road by Zendar
Radar-centric AI processing for ADAS with SAF85xx one-chip radar SoC and S32R radar processor
Experience Zendar’s cutting-edge Semantic AI in a live driving scenario, showcasing radar-first perception powered by NXP’s SAF85xx and S32R. This demo highlights how radar-centric AI enables robust object classification, multi-radar fusion, and enhanced environmental awareness for ADAS applications—even in challenging conditions.
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Exclusive Industry Insights
Jan-Philipp Gehrmann
VP of Marketing and Strategy, Automotive, NXP
General Session: Who Will Win the Automotive Race?
Strategies for outpacing disruption with AI, centralized architectures, and global insights.
The automotive industry is at a crossroads—disruption is everywhere, and the winners will be those who adapt fastest. Discover how leading innovators are leveraging AI, centralized architectures, and lessons from global markets to redefine what's possible. Join us to explore bold strategies, real-world use cases, and the critical decisions that will separate tomorrow's leaders from the rest.
Date: October 29, 2025
Time: 8:30 AM - 9:30 AM
Room: Grand Ballroom
Step into the Driver's Seat
Roundtable Discussions: Driving the next era of automotive innovation solutions, together.
Roundtable: BarCamp
Just like the needle pushing ahead on a speedometer, this session is built for momentum. BarCamp flips the script on traditional sessions—turning lectures into dialogue and putting you in the driver’s seat.
In this 120-minute, open-format roundtable, participants set the agenda in real time—diving deep into vehicle electronics architectures and electrification. It’s where perspectives connect, ideas accelerate, and innovation takes shape. Because the road to the future of mobility is driven Brighter Together with NXP.
What to Expect
- Open to everyone
- You're the expert
- Network with peers
- Share your knowledge
Roundtables
Location: The Technology Lab in Monarch Ballroom
Date: October 29, 2025
Topic: Vehicle E/E Architecture, 3:15 PM - 5:05 PM
Date: October 30, 2025
Topic: Electrification, 10:45 AM - 12:35 PM
Attendance open to all; no pre-scheduling needed.
From Boards to Breakthroughs
Hands-on Workshops: Explore, experiment, and build with NXP hardware and software in immersive workshops built for innovators.
Continue learning after the show with free boards for those who attend the workshops. Coupons available during the session, seating is first come, first served.
- Hands-On: Explore Ethernet Integration on the S32K3 Microcontroller (Laptop and pre-requisites needed for class)
- Hands-On: Accelerate Development with S32Z2/E2 Model-Based Design Toolbox (MBDT)
- Hands-On: Real-Time Development with NXP Model-Based Design Toolbox (MBDT)
- Hands-On: Motor Control—NXP’s Microcontrollers for Industrial and Transportation Markets (Laptop and pre-requisites needed for class)
- Hands-On: Introduction to Clock Configuration and Power Estimation Tools for S32Z/E Real-Time Processors (Laptop and pre-requisites needed for class)
- Hands-On: Securing the Future: NXP Innovate Solutions for Security Challenges (Laptop and pre-requisites needed for class)
Panel Discussions
Shifting the conversation forward
Electrification:
10 kWh for 100 km: Towards Net Zero Mobility
October 29, 9:45 AM
Vehicle E/E Architecture:
The SDV Revolution: From ECUs to Edge Intelligence
October 29, 1:15 PM
Automotive AI:
Is AI Going to Deliver Everything it Promises for Automotive?
October 30, 8:45 AM
Software and Tools:
How to Accelerate SDV Development
October 30, 9:45 AM
Our Sponsors
You have questions? We have answers.
Plan Ahead and Select Each Day's Agenda.
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