Who can attend the Amazon New Seller Summit?

The New Seller Summit is currently an invite-only event, with registrations offered on a first come, first serve basis.

How much does it cost?

Registration is $99 and includes access to General Sessions, Breakout Sessions, networking events, Summit Central, and breakfast, lunch, and reception.

How do I register?

To register for the conference, click Register at the top of this page. You will be directed to the Registration page where you can enter your details to complete the process.

Please note that Amazon reserves the right to reverify your Merchant Token and confirm your account status at any point to confirm in-person eligibility.

I received communications I could add additional business guests to my registration. Who qualifies as a business guest?

Business guests are individuals who can be added by the primary invitee and must be active employees or team members from the same organization, directly involved with the Amazon account. They should be in good standing with the company and registered using their official business email address. Business guests cannot transfer their attendance rights, and personal guests, family members, or individuals outside the organization do not qualify. The primary invitee is responsible for ensuring their business guest meets these criteria and will be required to submit their contact details during registration.

How do I register an additional business guest?

Attendees who have received an invite to join will have the option to include additional attendees from their business as part of the registration process. To register additional attendees, click Register at the top of this page. Before proceeding to payment, select Register a Business Guest on the Additional attendee page. Provide their full name, email address, and dietary restrictions. You'll be charged for all registrations at checkout. Each attendee will receive their own confirmation email.

If I can no longer attend Amazon New Seller Summit, can I cancel my registration?

Yes, you can cancel your registration by contacting the Help Desk.

Before submitting your notice, please review our cancellation policy below:

• If the New Seller Summit Help Desk receives your cancellation notice before June 20, 2025 at 11:59 p.m. (PT), you will receive a full refund of the registration fee via the original payment method. Refunds can take up to five business days to process.
• If the New Seller Summit Help Desk receives your cancellation notice between June 20, 2025, and July 4, 2025, you will receive a 50% refund of the registration fee via the original payment method. Refunds can take up to five business days to process.
• Refunds are not available if a cancellation notice is received after July 4, 2025 at 11:59 p.m. (PT).

Does Amazon New Seller Summit offer virtual registration?

The Amazon New Seller Summit is an in-person only conference and does not include virtual options or on-demand content.

I’m having trouble registering. Who can I contact for assistance?

Contact the Help Desk which is open Monday through Friday from 6 a.m. to 5 p.m. (PT).

Where will the conference be held?

The JW Marriott Los Angeles L.A. LIVE is located at 900 West Olympic Boulevard, Los Angeles, CA. It's situated in Downtown Los Angeles, part of the larger L.A. LIVE complex.

Where can I find the conference agenda?

The full Session Catalog will be available July 1, 2025. In the meantime, you can view our Agenda-at-a-Glance.

What is Summit Central?

Summit Central is a shared space where you can meet with speakers from the day’s sessions, seek support from account managers, and interact with fellow sellers. You’ll also be able to connect directly with Amazon selling programs and third-party service providers to ask questions, receive recommendations, and learn more about the offerings available that can help optimize your operations. These curated partners offer a broad range of services—including shipping and logistics, fulfillment, advertising, tax, accounting, marketing, financing, and listing optimization—to support your business.

What are the Virtual Support Stations?

Connect virtually with Amazon experts at our convenient walk-up stations. Get personalized guidance or troubleshoot account issues with one-on-one video appointment with Amazon support teams. Available to all attendees on a first-come, first-served basis.

How do attendees request accessibility services?

Please contact the Help Desk to request accessibility services.

Hotel

How do I book my hotel room for the conference?

We’ve secured special conference rates at the JW Marriott Los Angeles L.A. LIVE. You can check availability and reserve your hotel accommodations when registering for the conference. Please note that rooms are available on a first come, first served basis, so early booking is recommended.

Hotel accommodations are incurred at your own expense and are subject to date and rate availability at the time of booking. The rates provided do not include applicable hotel fees and taxes, which are subject to change.

What are the parking options at the conference?

The JW Marriott Los Angeles L.A. LIVE offers valet parking for $28 per day, available from 6 a.m. to 11 p.m.

At the conference

What if I have dietary restrictions?

If you have questions or concerns about dietary information at the conference, please contact the Help Desk.

What do I need to know before I go?

The full session catalog will be available July 1. Additional know before you go information will be communicated via email.