New Seller Summit
Take the fast track
to Amazon store success
July 24, 2025
JW Marriott Los Angeles L.A. LIVE
Los Angeles, CA
Why attend
Turn insights
into action
Sharpen your selling strategy through interactive content designed for immediate impact. Build your brand, optimize operations, and streamline fulfillment with tailored sessions from Amazon experts.
Leverage expert guidance and support
Build your foundation with confidence through personalized support. At Summit Central, you’ll meet speakers from the day’s sessions, account managers, and verified service providers and partners who can add value to your business.
Connect with a thriving community
Join a select group of selling partners who share your selling ambitions. With diverse business experience and insights, you'll build relationships that support your growth.
Who attends
Selling Partners
Whether you’re starting your business selling with Amazon or are an established business expanding to Amazon, the Amazon New Seller Summit will help ensure a successful start. Registration is invite only and offered on a first come, first serve basis.
Amazonians
Attendees can connect with Amazon senior leaders and product owners to share perspectives and unlock new opportunities about selling in the Amazon store. Work one-on-one with Amazon support teams to address your business needs at our Virtual Support Stations.
Amazon programs and third-party service providers
Engage with curated partners to ask questions, receive recommendations, and learn more about how to optimize your operations. From cutting-edge advertising solutions to streamlined logistics services, discover tailored strategies to achieve your unique business goals.
Registration and pricing
$99
Registration is invite only and offered on a first come, first serve basis.
Speakers
Additional Amazon New Seller Summit speakers will be announced soon.
Agenda-at-a-glance
The full session catalog will be available July 1. All activities and times are subject to change.
Content tracks
Immerse yourself in practical learnings so you can walk away with immediate, actionable insights. Explore learning formats including interactive workshops, presentations, and trainings, focused on what matters most to you.
Powered Up Presence: Building and Boosting Your Brand
Launch, build, and grow your brand to deliver the best customer experience, all while protecting and securing your investment.
Build Stronger, Protect Smarter: Unlocking the Potential of Brand Registry
Enrolling in Brand Registry is just the beginning—are you making the most of what it unlocks? Join our panel of experts for an inside look at the exclusive tools and programs available to help you build, protect, and grow your brand in the Amazon store. You'll hear practical strategies for managing roles and tapping into Sponsored Brands to boost visibility. Plus, you'll also learn how to safeguard your intellectual property (IP) through automated protections, and understand how (and when) to leverage advanced programs like Project Zero and Transparency. Walk away with actionable tips to help you confidently launch your brand in the Amazon store.
In this session, you will:
- Learn how to boost awareness, drive conversions, and build loyalty by maximizing Brand Registry's suite of brand-building tools and protection benefits.
Visibility Wins: Marketing Opportunities to Boost Your Product Presence
Looking to expand your brand's visibility without increasing your budget? Join our experts to explore how to showcase your products through Amazon's free marketing channels and connect with millions of engaged shoppers. You'll learn what it takes to get your products marketing-ready and why it's essential for growth. Plus, you'll discover how to use Brand Analytics to make smarter, more data-driven decisions that can strengthen your marketing strategy.
In this session, you will:
- Identify key attributes that make products marketing-ready and their importance.
- Learn how to apply Brand Analytics insights to refine your marketing approach.
Captivate Audiences Using the Art of Storytelling Through A+ Content
Standing out in today's retail market demands more than just great products—it requires authentic storytelling. Learn how to transform your product listings into compelling brand narratives that connect with customers and drive conversions. Join our experts as they reveal proven strategies for creating A+ Content that bridge your brand identity with exceptional customer experiences.
In this session, you will:
- Complete interactive exercises designed to help you create brand narratives that engage and convert your target audience.
- Identify tactics to make the most of your A+ Content with the help of artificial intelligence (AI).
The Day-to-Day: Managing Your Business and Performance
Manage your essential selling tasks and optimize your business operations.
Pricing & Promotions: Your Year-Round Competitive Edge
Want to maximize your profits with smart pricing strategies throughout the year? Whether you're preparing for the holidays or looking to maintain steady sales year-round, having the right pricing strategy is essential for attracting customers and growing your business in the Amazon store. Join our panel of experts as they share proven strategies for building a dynamic pricing plan that works in every season. You'll discover how to leverage Amazon's suite of tools and promotions—including Lightning Deals, Best Deals, Coupons, and Price Discounts—to stay competitive and drive sales. Learn how to adjust your pricing strategy to respond to market changes, and leave with a roadmap for turning pricing insights into profit opportunities.
In this session, you will:
- Learn to automate decisions and maintain competitiveness with Amazon's pricing tools.
- Craft a pricing strategy that optimizes promotional opportunities to drive year-round growth.
Quality Listings, Efficient Catalogs: AI Tools That Simplify Product Management
Your product listings set the tone for your brand. In this interactive workshop, learn how to craft high-quality listings quickly using Amazon's artificial intelligence (AI) capabilities, and get practical catalog management strategies to help you stay organized from the start. Our experts will outline best practices for creating clear, accurate listings that help customers find your products and walk you through step-by-step techniques to streamline the listing process. Plus, you'll discover how to keep your product selection organized and up-to-date as you grow.
In this session, you will:
- Learn to leverage Amazon's AI-powered listing capabilities to quickly and easily add products to your catalog.
- Identify efficient catalog management tactics to maintain and update your growing product selection.
Speed and Ease: Fulfilling Orders and Managing Inventory
Power your logistics operations with inventory management, storage, shipping, and reliable delivery services to your customers across all your selling channels.
Navigating Customs & Trade: Smart Strategies for Growth-Oriented Sellers
Join experts from Amazon Global Logistics (AGL) and Amazon Customs & Trade for an insider’s look at optimizing your import strategies and cross-border supply chain operations. Learn ways to navigate complex customs regulations, assess duties, and mitigate risks in today’s economic landscape. Discover the ways in which AGL is expanding integrated service solutions that can streamline your supply chain and boost your competitive edge. Perfect for ambitious sellers ready to scale their international operations and maximize profitability.
In this session, you will:
- Understand how AGL can drive business growth by helping to make your cross-border supply chain operations simpler, cost effective, reliable, and faster.
- Hear case study examples from our Amazon Customs & Trade team accompanied by smart import strategies to help you streamline your inventory shipment process.
- Learn about exciting new product launches and global expansions that can help your business grow competitively with Amazon.
The Bottom Line: Increasing Visibility and Driving Sales
Find, attract, and engage customers to drive awareness and maximize sales.
Prep, Optimize, & Report: Foundations for ASIN Advertising Success
Explore the essential building blocks for creating and maintaining successful ASINs in the Amazon store. In this expert-led workshop, learn how to set up ASINs correctly from the start, avoid common mistakes, and apply proven optimization strategies that can drive visibility and conversion. You'll also dive into key reporting metrics and discover how to use Amazon's analytics tools to track performance, maintain ASIN health, and make smarter, data-driven decisions.
In this session, you will:
- Understand which reporting metrics matter most and how to interpret them to monitor performance.
- Identify practical strategies to maintain and improve ASIN health over time.
From Creative to Conversion: Building Stronger Sponsored Brands Campaigns
Want to make your Sponsored Brands campaigns work harder? In this interactive workshop, learn how to effectively use both static and video creatives to capture shopper attention and drive meaningful traffic to your Brand Store or product detail pages. Our experts will demonstrate how to strategically pair your top-performing ASINs with new or under-performing ones and configure your campaign setup to maximize your return on ad spend (ROAS). Whether you're just setting up your first campaign or looking to optimize existing efforts, you'll gain actionable strategies that can help enhance brand discovery and boost customer engagement.
In this session, you will:
- Identify and explore the three distinct approaches to Sponsored Brands campaigns tailored to your available creative assets.
- Discover creative tools powered by artificial intelligence (AI) that can help you generate compelling brand imagery.
FAQ
Registration
Who can attend the Amazon New Seller Summit?
The New Seller Summit is currently an invite-only event, with registrations offered on a first come, first serve basis.
How much does it cost?
Registration is $99 and includes access to General Sessions, Breakout Sessions, networking events, Summit Central, and breakfast, lunch, and reception.
How do I register?
To register for the conference, click Register at the top of this page. You will be directed to the Registration page where you can enter your details to complete the process.
Please note that Amazon reserves the right to reverify your Merchant Token and confirm your account status at any point to confirm in-person eligibility.
I received communications I could add additional business guests to my registration. Who qualifies as a business guest?
Business guests are individuals who can be added by the primary invitee and must be active employees or team members from the same organization, directly involved with the Amazon account. They should be in good standing with the company and registered using their official business email address. Business guests cannot transfer their attendance rights, and personal guests, family members, or individuals outside the organization do not qualify. The primary invitee is responsible for ensuring their business guest meets these criteria and will be required to submit their contact details during registration.
How do I register an additional business guest?
Attendees who have received an invite to join will have the option to include additional attendees from their business as part of the registration process. To register additional attendees, click Register at the top of this page. Before proceeding to payment, select Register a Business Guest on the Additional attendee page. Provide their full name, email address, and dietary restrictions. You'll be charged for all registrations at checkout. Each attendee will receive their own confirmation email.
If I can no longer attend Amazon New Seller Summit, can I cancel my registration?
Yes, you can cancel your registration by contacting the Help Desk.
Before submitting your notice, please review our cancellation policy below:
- If the New Seller Summit Help Desk receives your cancellation notice before June 20, 2025 at 11:59 p.m. (PT), you will receive a full refund of the registration fee via the original payment method. Refunds can take up to five business days to process.
- If the New Seller Summit Help Desk receives your cancellation notice between June 20, 2025, and July 4, 2025, you will receive a 50% refund of the registration fee via the original payment method. Refunds can take up to five business days to process.
- Refunds are not available if a cancellation notice is received after July 4, 2025 at 11:59 p.m. (PT).
Can I transfer my registration to a colleague?
You can transfer your registration to someone within the same account/business. To transfer your registration to a colleague, contact the Help Desk. Provide your registration reference number (located in your confirmation email) along with the first name, last name, phone number, and email address of the person you want to transfer the registration to. Please note that registrations can only be transferred with approval from Amazon. Amazon reserves the right to grant or deny such requests at their sole discretion.
Does Amazon New Seller Summit offer virtual registration?
The Amazon New Seller Summit is an in-person only conference and does not include virtual options or on-demand content.
I’m having trouble registering. Who can I contact for assistance?
Contact the Help Desk which is open Monday through Friday from 6 a.m. to 5 p.m. (PT).
Programming
Where will the conference be held?
The JW Marriott Los Angeles L.A. LIVE is located at 900 West Olympic Boulevard, Los Angeles, CA. It's situated in Downtown Los Angeles, part of the larger L.A. LIVE complex.
Where can I find the conference agenda?
The full Session Catalog will be available July 1, 2025. In the meantime, you can view our Agenda-at-a-Glance.
What is Summit Central?
Summit Central is a shared space where you can meet with speakers from the day’s sessions, seek support from account managers, and interact with fellow sellers. You’ll also be able to connect directly with Amazon selling programs and third-party service providers to ask questions, receive recommendations, and learn more about the offerings available that can help optimize your operations. These curated partners offer a broad range of services—including shipping and logistics, fulfillment, advertising, tax, accounting, marketing, financing, and listing optimization—to support your business.
What are the Virtual Support Stations?
Connect virtually with Amazon experts at our convenient walk-up stations. Get personalized guidance or troubleshoot account issues with one-on-one video appointment with Amazon support teams. Available to all attendees on a first-come, first-served basis.
Accessibility
How do attendees request accessibility services?
Please contact the Help Desk to request accessibility services.
Hotel
How do I book my hotel room for the conference?
We’ve secured special conference rates at the JW Marriott Los Angeles L.A. LIVE. You can check availability and reserve your hotel accommodations when registering for the conference. Please note that rooms are available on a first come, first served basis, so early booking is recommended.
Hotel accommodations are incurred at your own expense and are subject to date and rate availability at the time of booking. The rates provided do not include applicable hotel fees and taxes, which are subject to change.
What are the parking options at the conference?
The JW Marriott Los Angeles L.A. LIVE offers valet parking for $28 per day, available from 6 a.m. to 11 p.m.
At the conference
What if I have dietary restrictions?
If you have questions or concerns about dietary information at the conference, please contact the Help Desk.
What do I need to know before I go?
The full session catalog will be available July 1. Additional know before you go information will be communicated via email.