We focus on delivering compelling content that addresses the real challenges you face in the ever-evolving world of strategic account management. Learn from seasoned practitioners who bring practical wisdom and hands-on experience to every session. Through engaging discussions and collaborative learning, you’ll leave equipped with strategies and tools to achieve measurable results.
At SAMA, we believe in the transformative power of connecting with the right people. Our conference brings together a vibrant community of practitioners, experts, and thought leaders, offering you the chance to build relationships that can launch your sales journey to new heights. Engage with peers and leaders who share your passion for strategic account management, as you create lasting connections that transcend the conference and lay the foundation for trusted partnerships.
Immerse yourself in sessions that go beyond traditional learning. Our dynamic agenda includes keynote presentations, interactive workshops, and real-world case studies. Gain fresh perspectives on the latest trends, technologies, and best practices in strategic account management. Each session is crafted to provide you with practical insights that you can immediately apply to drive growth and innovation in your organization.
Elevate your strategic account management skills at the 2025 SAMA Annual Conference, the ultimate gathering for professionals dedicated to excellence in SAM. Held at the luxurious JW Marriott Orlando, Grande Lakes in Orlando, FL our marquee event is designed to deliver unmatched educational experiences, networking opportunities, and actionable insights for the modern SAM.
Monday, May 19
The narrative is everywhere: AI and automation are reshaping the sales landscape, leaving human sellers scrambling to prove their worth. But here’s the truth — they’re wrong. No matter how advanced the technology is, the irreplaceable value of humans will define the future of B2B sales. In this high-energy opening keynote, you’ll see exactly why human connection isn’t just relevant — it’s your most critical competitive advantage. Tim Riesterer, co-author of “Conversations that Win the Complex Sale,” “The Three Value Conversations,” and “The Expansion Sale” will reveal the science and strategies behind what truly drives buyer decisions in today’s complex, high-stakes environment. Spoiler alert: It’s not AI. It’s you. It’s your ability to create value-affirming, confidence-building buyer experiences that no machine can replicate. This is your call as leaders to charge into a future where technology is the tool, but humans remain the irreplaceable advantage.
Tuesday, May 20
The future of business belongs to those who lead with purpose. Are you ready to own it?
As AI and automation redefine business models, a new era of strategic leadership is emerging. Purpose isn’t just a buzzword — it’s a business imperative, and those who integrate it effectively will drive the next wave of innovation and success. Join the discussion with Shari Slate and SAMA President & CEO Gordon Galzerano to uncover how strategic account managers (SAMs) are uniquely positioned to lead this transformation and evolve into 'chief purpose officers' who align company purpose with customer success.
Wednesday, May 21
In the world of strategic account management, we are constantly juggling roles and responsibilities, under pressure, problem solving, but also being innovative, collaborative and proactive about strategically nurturing our most important relationships. Former engineer, juggler and keynote speaker Jen Slaw knows that so much about juggling (throwing and catching) is being open to receive, which is also how you transform culture and relationships.
This will not be a typical keynote. Jen will showcase juggling, then it is your turn to have a ball (or three)! You will learn Jen’s signature B.A.L.L. framework, learn juggling exercises, all while having fun and moving and reveal strategies to better juggle their responsibilities, create more positive work cultures and embrace change and growth, transforming obstacles into opportunities. All while having fun together since play is one of the best tools to cultivate connection and creativity!
Jen has been the Late Show with David Letterman, Good Day Philadelphia, Huffington Post Live and the Food Network, presented at TEDx, won the International Jugglers’ Association’s Award for creativity, and has been called an “expert juggler” by the New York Times. She now gets to share lessons learned from over 20 years of juggling life in her keynotes for top companies and empower her audiences with tools to become more effective jugglers in their own lives and work!
JW Marriott Orlando Grande Lakes
4040 Central Florida Parkway
Orlando, FL 32837
Conference Dates: Monday, May 19 - Wednesday, May 21, 2025
Reservation Cut-off: The SAMA room block is now closed. Please contact Tracy Cundari at registration@strategicaccounts.org for reservations. Include your arrival and departure dates. SAMA room block rate is no longer guaranteed. The hotel will contact you with your hotel confirmation number and price.
Questions? Please contact Tracy Cundari at registration@strategicaccounts.org.
Hotel Cancellation Policy: If cancelled within 5 days to your arrival, you will be charged a two-night room and tax penalty to the credit card on file.
No Show: If you fail to arrive before your scheduled arrival day without notifying the hotel, your reservation will be cancelled, and you will be charged a No-Show Fee equivalent to two-night room and tax.
Early Departure: Upon early departure, an Early Departure Charge of one night's room and applicable tax will be billed to the card on file.
INDIVIDUAL | Corporate Member |
Individual Member |
Non- Member |
Price | $2,695.00 | $2,895.00 | $3,095.00 |
TEAMS** | Corporate Member |
Individual Member |
Non- Member |
Price | $2,495.00 | $2,695.00 | $2,895.00 |
**A team is considered 8 or more paid registrants. |
Sunday, May 18 | |
4:00 PM - 7:30 PM | Registration Opens |
5:00 PM - 6:00 PM | Bonus Session |
6:00 PM - 7:30 PM | Connect and Reflect: SAMA Happy Hour |
Monday, May 19 | |
7:30 AM - 8:30 AM | Breakfast |
8:30 AM - 9:30 AM | Keynote |
10:00 AM - 11:15 AM | Concurrent Sessions |
11:45 AM - 1:00 PM | Concurrent Sessions |
1:00 PM - 2:15 PM | Lunch |
2:15 PM - 3:30 PM | Concurrent Sessions |
4:00 PM - 5:15 PM | Concurrent Sessions |
7:00 PM - 10:30 PM | Dinner and exclusive access to a select area at Universal Islands of Adventure |
Tuesday, May 20 | |
7:30 AM - 8:30 AM | Breakfast |
8:30 AM - 9:30 AM | Keynote |
10:00 AM - 11:15 AM | Concurrent Sessions |
11:45 AM - 1:00 PM | Concurrent Sessions |
1:00 PM - 2:15 PM | Lunch |
2:15 PM - 3:30 PM | Concurrent Sessions |
4:00 PM - 5:15 PM | Concurrent Sessions |
6:30 PM - 7:30 PM | Networking Reception |
Wednesday, May 21 | |
7:30 AM - 8:30 AM | Breakfast |
8:30 AM - 9:30 AM | Keynote |
10:00 AM - 11:15 AM | Concurrent Sessions |
11:45 AM - 1:00 PM | Concurrent Sessions |
1:00 PM | Conference Adjourns |