it's time to 
in boston
Anytime Fitness Conference
October 2, 2025 - October 4, 2025
This year’s conference is more than an event—it’s a rallying cry. We're bringing franchise owners, gym managers, and coaches together for an energizing experience designed to spark bold ideas, fuel new standards, and ignite unstoppable momentum. Set against the striking backdrop of Boston’s Seaport, you’ll connect with peers, learn from industry leaders, and walk away with the tools to elevate your business and the member experience. It’s time to raise the bar, own your power, and lead the future of fitness—together. Don’t miss your moment. Let’s light it up!
Registering for the Anytime Fitness Conference is a three-part process:
- Register for your conference pass
- Secure your hotel accommodation
- Book your travel
The Anytime Fitness Conference Pass includes:
- Admittance to General Sessions and Super Sessions
- Admittance to the trade show during scheduled hours
- Admittance to the Friday night party
- Admittance for one person to the Grand Finale on Saturday evening
- Dinner Friday and Saturday evening
- An Anytime Fitness Conference amenity pack (while supplies last)!
Early Bird
Pricing
"Wicked Good Deal!"
$499
per person
Now – April 14
Conference
Pricing
"Get in While the Harbor's Calm!"
$649
per person
April 15 – July 31
Last Chance
Pricing
"Don't Miss the Boat!"
$749
per person
August 1 – October 4
Registration: Conference passes are required for attendance and are non-refundable at time of purchase. To maintain space for paid conference participants, limited attendance or discounted passes are not available.
We love families! But we politely ask that you refrain from bringing children to the conference events as we desire to provide an adult learning environment for all attendees.
Data Gathering: Anytime Fitness has contracted with another organization, Stova, to manage registration for the Anytime Fitness Conference. By registering for the conference, you agree and acknowledge that your registration information will be transferred directly to Stova in the United States and viewable by Anytime Fitness in the United States. Your registration details will be stored and processed for the purposes of registering for the conference.
Agenda
October 2, 2025 - October 4, 2025
Thomas M. Menino Convention and Exhibition Center
(formerly known as the Boston Convention and Exhibition Center)
**Please note** the agenda is fluid and subject to change and improve.
Start and end times will remain consistent, however, for travel planning purposes.
Education
Fuel Your Growth. Light Up Your Leadership. 
This isn’t just professional development—it’s your spark for transformation. Dive into dynamic, expert-led sessions built to challenge your thinking, expand your expertise, and prepare you for the challenges and opportunities in the fitness industry. From next-gen marketing to operational mastery and member retention that sticks, each session is designed with the real-world needs of Anytime Fitness franchisees, managers, and coaches in mind.
Each session offers actionable insights, innovative solutions, and powerful ideas from top industry minds and your fellow franchise leaders. Whether your goal is to scale smarter, lead stronger, or deliver next-level member impact—this is where momentum begins.
Dive into a series of engaging, expert-led education sessions designed to sharpen your skills, expand your knowledge, and prepare you for the challenges and opportunities in the fitness industry. From cutting-edge marketing strategies to operational excellence and member retention, these sessions are tailored to address the unique needs of Anytime Fitness franchise owners and staff.
Each session offers actionable insights, innovative solutions, and best practices from industry leaders and peers. Whether you’re looking to grow your business, enhance your leadership, or better serve your members, these education sessions will provide the tools and inspiration you need to thrive.
GENERAL SESSION SPEAKERS
panel sessions
The Art of Leading Excellent Teams
Real AF Club Design: Built to Perform
Making Your P&L
Work for You
Leadership Unfiltered: The Women Behind the Title
Using Data to Drive Your Business
Igniting Personal Connections in a Digital World
Igniting Personal Connections in a Digital World
super sessions
NUTRITION COACHING AT AF: DIFFERENTIATE YOUR CLUB & DRIVE REVENUE
Recognize the untapped business potential of empowering your AF Coaches to deliver in-house, personalized nutrition coaching that drives incremental revenue and positions your club as a truly holistic, results-driven destination. In this session, you’ll learn how to implement high-impact nutrition coaching that drives member results, creates new revenue streams, and gives your club a powerful edge in a competitive market. Walk away with a clear vision and practical strategies to bring this service to life and unlock meaningful results for your club.
LAUNCH & GROW RECOVERY: HOW TO IMPLEMENT AF RECOVERY SERVICES
Recovery isn’t a luxury—it’s a key part of the member journey and a powerful business driver. This session will walk you through how to successfully launch and scale recovery offerings that not only support your members’ results but also increase engagement, retention, and revenue.
You’ll gain insights into pricing strategies and operational must-haves for building recovery into your club’s core service mix. Whether you're starting from scratch or optimizing what you already have, this is your roadmap to making recovery a differentiator in a competitive market.
STRONGER PROGRAMS, STRONGER BUSINESS: GROWING PT THE RIGHT WAY
Your PT program drives member results and business growth. In this session, you’ll learn how to evolve your offering with purpose, build on the strong Anytime Fitness foundation, and deliver a consistent experience. Get an inside look at our new PT program pilot—what’s working, what’s next—and leave with a clear timeline to align your team, execute with confidence, and grow a coaching culture that fuels results.
FUEL CHANGE: BECOME THE NUTRITION COACH YOUR MEMBERS NEED
Confidently communicate the unique value of nutrition coaching as a key differentiator within the Anytime Fitness experience - helping attract more members, deepen engagement, and enhance retention by showcasing a more holistic, results-driven approach. Explore science-backed principles for delivering personalized, effective nutrition coaching that not only drives better client outcomes but also increases club revenue and lifetime value. This is your chance to deepen your coaching skillset and become a go-to expert your members can trust.
THE SALES MACHINE: HOW TOP CLUBS DOUBLE REVENUE WITHOUT DOUBLING THE WORK
Learn how to build a sales system that delivers repeatable results month after month...driving training, memberships, and recovery — so you never have to wonder where your revenue will come from again.
LOCAL MARKETING: LESS HUSTLE, MORE HEART
In today’s fast-paced, transactional marketing landscape, showing up consistently—and authentically—has never mattered more. This session will help you lead your local marketing with human-centered strategies that build trust, boost visibility, and attract members through messaging that both connects and converts.
You’ll learn how to use social media as a two-way channel that deepens connection and fosters long-term loyalty—with less hustle and more heart. You'll leave this session with a monthly content planning framework and the confidence to show your members and prospects not just what you offer, but who you are.
Inspiration
To conclude the Anytime Fitness Conference we'll come together to celebrate the best of Anytime Fitness at the Runningman Awards Ceremony. This special evening honors top-performing franchise owners and staff who lead with passion, along with inspiring Member Success Stories that showcase the life-changing impact of fitness.
Runningman Awards
The Runningman Awards honor a club, their owners, and their teams. These winners represent the best of the best in club performance and leadership.
Winners of all Runningman Awards will be announced throughout the conference with no previous hints! We recommend all applicants are present at the conference to soak in the glory, honor and accolades! Plus, it’s more fun for us in the audience to see your excitement and be able to get your autograph!
How to Apply
Submissions for the 2025 Conference are closed. Thank you to those who submitted - looking forward to celebrating on October 4th.
Club Owner of the Year
This award goes to the club owner who exemplifies best in class when it comes to owning and operating an Anytime Fitness club. Strong candidates will embody our 4 Ps of People, Purpose, Profits, and Play. This owner will have high-performing Fab Five metrics, strong leadership qualities, and high team morale. This owner should be compliant with our AF brand standards and initiatives that help drive us forward. We’re looking for an "A" player who can do it all. If you know one, please share their story with us!
Club Manager of the Year
Club managers are the face of our club(s). They are both the front line and the backbone of the club, doing any tasks, to deliver a top-notch member experience. Club Manager of the Year must be a high performer who has taken the club to a new level. This manager will have strong Fab Five metrics, leadership qualities, brand engagement, and club culture. It takes a lot of heart, dedication, and purple blood to win this award. Do you know someone worthy of this honor? Tell us more!
Coaching Club of the Year
Are you crushing the AF coaching experience? Does your club culture rock? Are your clients getting results and having fun? Have you grown your training, nutriton, and recovery programs this past year? Or are you maintaining repeat success? If this sounds like your team, we want to hear all about them. Strong candidates will be delivering the AF coaching experience through utilization of our technology, tools, and have performance metrics to back it.
Most Improved Club of the year
Has your club made major improvements this past year? We know change doesn’t just happen; it takes a conscious effort combined with hard work. If you’ve invested in your business with physical updates, operational changes, and staffing improvements, please share your journey with us. We’d love to hear how these investments have improved your Fab Five performance metrics, club culture, and what your members and staff have to say about it.
Community Outreach Award
Are you active in your community? Have you been networking with local businesses and organizations? Has your community become a better place since you opened your doors (or took over ownership)? Does your club culture center around teamwork, charity, purpose, and play? Go ahead, brag about it! We want to hear it.
Member Success Story Awards
Member Success Stories are the pride of Anytime Fitness and a highlight of the Conference! These stories embody why we do what we do and truly fuel our purpose. Start looking around your club today for members whose lives have been changed by their dedication to health and fitness goals. Member Success Stories often span the topics of dramatic physical or health changes, maximizing Anytime Fitness services and coaching support, and perseverance over difficult challenges or to reach incredible goals. Give your members the greatest compliment of recognition by asking if you could nominate them for one of the 2025 Member Success Story Awards.
Submissions for the 2025 Conference are closed. Thank you to those who submitted - looking forward to celebrating on October 4th.
Note: Member Success Story winners will be notified no later than May 15, 2025. They will be required to attend the dinner and awards ceremony on Saturday, October 4, 2025, so we can celebrate in their success. All travel and accommodations for the winner and one guest will be paid for by Anytime Fitness corporate office. Also, as the nominating club, you and your team will be required to help host the winner at the event.
Hotel
We have a few different hotel properties in our pre-negotiated room block in Boston. Each hotel offers a reduced rate specifically for Anytime Fitness franchise conference participants. These rates require a minimum three-night stay (October 2 - 5), but in some instances rooms are available on additional dates directly before or after the conference. There are no cancellations for these negotiated rates, but they can be transferred to another attendee.
Omni Boston Hotel at the Seaport
450 Summer Street, Boston, MA 02210
AF Room Rate: $289 - $339+ per night plus taxes
Room Type(s): Studios / Traditional Guestrooms
• Artist Tower rooms are designed with individuals in mind, with a sleek, open-concept and modern studio feel. These innovative rooms start at 240 square feet.
• Patron Tower rooms are sophisticated and warm, designed to embrace guests with spacious elegance. These rooms start at 380 square feet.
Westin Boston Seaport District
425 Summer Street, Boston, MA 02210
AF Room Rate: $315 per night plus taxes
Room Type(s): Traditional King
Travel
Majority of events will take place at the Boston Convention and Exhibition Center (BCEC). The host hotels – Omni Seaport and Westin Seaport are directly across the street from the venue, making everything easily accessible.
Recommended Airport
Boston Logan International Airport
Approximately 3 miles from the event venue and host hotels.
Ground Transportation to and from the airport
• Uber/Lyft or taxis are easily available to get from the airport to the host hotels.
Parking Costs
Hotel parking vary by location. If you are parking a car at your hotel, be sure to inquire about rates as not to be surprised when checking out.
Explore Boston
Our friends at Meet Boston have created a site for you to learn all the best spots in Boston during your stay. Whether you are looking for a historical tour or the best seafood in town, this site can help you curate your Boston experience!