California Agritourism Summit
September 23 - 25, 2026 • San Luis Obispo County, CA
Program
Program is subject to change. Additional details will be available as conference planning continues.
Wednesday, September 23, 2026
The Ava Hotel Paso Robles, 944 Pine St, Paso Robles, CA 93446
12pm-1pm: Registration
1pm-1:30pm: Welcome
1:30pm-2:30pm: Opening Panel Celebrating California Agritourism
3:00pm-4:00pm: Breakout Sessions*
5:30pm-7:00pm: Networking Reception hosted by California Grown
Thursday, September 24, 2026
Arrive and depart from The Ava Hotel Paso Robles, 944 Pine St, Paso Robles, CA 93446
8:30am-4:30pm: Workshop on Wheels farm tours (visit the Workshops on Wheels page for more information)
Friday, September 25, 2026
The Ava Hotel Paso Robles, 944 Pine St, Paso Robles, CA 93446
8:00am-8:30am: Welcome
8:30am-10:30am: Breakout Sessions*
10:30am-11:30am: Developing Statewide Coordination for Agritourism: Approaches, Examples, & Opportunities
11:30am-12:00pm: Regional Roundtable Discussions
12:00pm-1:00pm: Lunch
1:00pm-2:00pm: Closing Panel and Listening Session: The Future of Agritourism in California: Perspectives from State Agency Leadership
2:00-2:30pm: Closing
*Breakout Sessions
During the breakout sessions, there will be 3 tracks of concurrent presentations.
Operations: Growing & Refining Your Agritourism Business
Sessions include:
- Keeping Visitors Safe and Protecting Your Business: Introducing the new Visitor Safety & Emergency Preparedness Toolkit for California Agritourism Businesses
- Develop On-farm Youth Education with CDFA’s Farm to School Incubator Grant Program
- Accessing Capital to Expand Your Agritourism Business
Connecting Visitors to Farms in Your Region
Sessions include:
- How to Work with Farmers in Your Region: Finding Them, Understanding Their Needs, Building Capacity
- More to come!
Developing Agritourism in Your Region
Sessions include:
- AB 518 Brings Opportunities for Low-impact Camping: What Does the Bill Say and How Counties Can Opt-In
- Investing in Agritourism Development: Funding Mechanisms & Opportunities
- More to come!
Accessibility: If you are using a screen reader or other assistive technology and are experiencing difficulty accessing or completing this registration form, please email us at anrprogramsupport@ucanr.edu or call us at 530-750-1361 for assistance and we will be happy to help.
