California Agritourism Summit
September 23 - 25, 2026 • San Luis Obispo County, CA
Strengthening Agritourism Together
Overview
The California Agritourism Summit brings together leaders, experts, and practitioners to connect, learn, and engage. Through keynote speakers, panel discussions, breakout sessions, and farm tours, participants will gain practical tools and inspiration to strengthen agritourism in California.
Who Should Attend
Many stakeholders are critical to the success of agritourism. The 2026 California Agritourism Summit program has been tailored to the following audiences:
- Agricultural producers currently offering agritourism
- Public agency staff
- Tourism/travel industry professionals
- Economic development professionals
- Policy makers
- Agricultural support providers or groups (producer organizations, extension, non-profits, etc.)
About the Summit
The 2026 California Agritourism Summit is organized by the University of California Sustainable Agriculture Research and Education Program in collaboration with the 2026 Planning Committee, Summit Supporters and Sponsors, and with thanks to participating speakers and farm tour hosts.
Thank you to the 2026 Planning Committee
AJ Brown, Siskiyou Economic Development
K.C. Cornwell, California Grown
Lynette Sonne, FARMstead ED/SLO County Farm Trail
Danna Stroud, Governor’s Office of Business and Economic Development
Funding for the California Agritourism Summit was made possible by a grant agreement from the U.S Department of Agriculture (USDA) Agricultural Marketing Services and supported by USDA/NIFA under Award number 2023-70027-40445.
Page header photo courtesy of Brittany App.
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