Join Us in Augusta, GA, from March 2-5, 2025!

Our theme for this year, “The Power of Us: Leveraging Our Diverse Strengths with a Shared Vision,” encapsulates the essence of this Goodwill® gathering. It reminds us that our strength lies in the union of our diversity and our ability to rally behind our common purpose. Together, we can navigate upcoming challenges and seize the opportunities that lie ahead.

 

 

The Annual Meeting of the Conference of Executives (AMCOE) is open to CEOs, alumni CEOs, the executive development program participants and their guests. Additional executives can attend with the approval of the COE chair by using this link.

 

Why Attend?

Tap Into the Collective Knowledge of the Goodwill Network: Connect with other Goodwill CEOs, board members and executives from across the U.S. and Canada. Attend Insightful Sessions: Sessions will address competitive threats in the retail sector, brand positioning, artificial intelligence and sustainability. Hear from Industry Leaders and Experts: Gain insights from renowned speakers from The Harwood Institute and Georgia Artificial Intelligence Manufacturing, among others. Participate in Strategic Discussions: Sessions will address competitive threats in the thrift retail sector, brand positioning, artificial intelligence and sustainability. Celebrate and Recognize with Your Peers: Hear about recent achievements of CEOs and alumni during our annual awards banquet.

 

What You Can Expect at AMCOE
 

  • Addressing Competitive Threats in the Retail Sector: The thrift retail sector is evolving rapidly, and it is crucial for us to stay ahead of competitive threats. This session will focus on mergers, acquisitions and brand positioning as key strategies.
     
  • Brand Positioning: Leveraging our brand strength is essential to counter these threats and sustain growth. We will explore how to position our brand effectively in the market.
     
  • The Role of Sustainability in Branding: Sustainability is becoming a cornerstone of modern branding and has been part of the Goodwill DNA since day one. We will explore how incorporating sustainability into our brand can reflect contemporary values and meet market demands.
     
  • CEO Power Sessions: These sessions will leverage insights from the Local Market Competitor Risk Report, a strategic tool designed to assess members across three critical dimensions: Market Penetration, Operational Excellence, and Financial Strength. 

 

 

AMCOE attendees connect during a break
KEYNOTE SPEAKERS
Rich Harwood
Rich Harwood
President and Founder
The Harwood Institute
 
Denise Lee Yohn
Denise Lee Yohn
Brand Leadership Expert and Author of
What Great Brands Do: The Seven Brand-Building Principles That Separate The Best From The Rest
 
Eric Toler
Eric Toler
Executive Director
Georgia Cyber Innovation and Training Center