WE DEVOTE OUR DAYS
TO TAKING CARE OF OTHERS.
WE INVITE YOU TO ENJOY
YOUR TIME AWAY,
CONNECT TO
YOURSELF
AND TRULY
RECHARGE.
WELLNESS
This Congress spend some time taking care of you. Explore our special wellness offerings that are complimentary with registration.
Space is limited—please reserve your spot in advance.
Already registered? Click “Modify Registration” to add a wellness activity to your schedule.
MORNING YOGA CLASSES
Start your day at Congress with a special chakra-balancing yoga class. Enjoy movement, breath work, mindfulness and connection with your Aveda community on the mat.
Alicia Rae Parks is an innovator who believes in bringing wellness into all aspects of life. She is a certified yoga teacher and a Salon Development Partner for Aveda. Alicia has been teaching and leading yoga lifestyle programs since 2008. She has mentored hundreds of yoga teachers and created her own 200-hour teacher training curriculum. While working for Aveda, she became certified in Journey Into Healing with Deepak Chopra in 2007, which led her to continued education in Ayurveda and holistic well-being. Alicia, who teaches a variety of yoga styles and techniques, brings an intention to make yoga accessible for all and is honored to bring the Rewire method into her teaching and reach more students seeking the benefits of yoga.
JESICA SCHWARZBAUER
Jesica Schwarzbauer is an internationally licensed health and wellness coach and a certified 200-hour yoga teacher. With a deep passion for both hatha and yin yoga, Jesica creates thoughtfully designed classes that blend movement, stillness and breathwork. Guided meditation is an integral part of her teaching style, offering students a space to find balance, cultivate inner peace and reconnect with their authentic selves. Rooted in a holistic approach to well-being, Jesica believes that yoga is not just a physical practice but a transformative journey of mind, body and spirit. Whether flowing through dynamic sequences or surrendering into restorative postures, she aims to create a safe, nurturing environment where students feel supported and empowered to embrace their unique path.
5K RUN/WALK
Introducing Awaken: A morning 5K with Aveda. It’s not a race. It’s a rhythm.
A moment to stretch, breathe deep and root yourself in what truly matters: nature, community and your own well-being. We will gather at the Minneapolis Convention Center and head to nearby Loring Park, with its peaceful lake, towering trees and wide-open green spaces.
Monday, August 18
— Check-in: 7:00 a.m. in the Minneapolis Convention Center (MCC)
— Start time: 7:30 a.m., departs from MCC
— Distance: 5 kilometers (3.1 miles)
— 30–60 minutes depending on pace
You’ll enjoy a mix of urban scenery and green space through downtown and Loring Park.
HOST/GUIDE
GREG'RY DOOM
Greg’ry Doom is a Neill Corp./Aveda North America Purefessional™ and visionary colorist based in Austin, Texas. A graduate of the Aveda Institute Austin, Greg’ry brings a refined editorial eye to every brushstroke. His work has been featured in several NAHA-winning collections, and he continues to push creative boundaries through collaboration, education and artistry. Currently based at the iconic Ruiz Salon, he works under the mentorship of industry legend Allen Ruiz. Deeply rooted in Aveda’s mission of holistic beauty and wellness, Greg’ry’s approach extends beyond aesthetics to include the overall well-being of both guests and artists. His passion for wellness has aligned with his own journey into long-distance running. Completing his first half and full marathons within the past year, Greg’ry sees running not only as a form of discipline but as a grounding ritual that supports clarity, energy and resilience. Whether he is creating color, teaching technique or simply holding space for a guest, Greg’ry believes true beauty begins with balance.