LIMITED-EDITION ONLINE RETAIL SHOP

OPENS MONDAY, AUGUST 25 AT 12:00 p.m. CST

Shop early to get your hands on many of the most popular items that sold out at the event. This is a limited opportunity and once items sell out, they are gone!

WELCOME TO AVEDA CONGRESS 2025

Aveda Congress is the definitive gathering for beauty professionals who are driven by creativity, purpose and connection. This inspiring four-day event is where artists, salon owners, educators, students and industry leaders come together to celebrate the craft of beauty and plant the seeds of change.

From show-stopping mainstage performances and education you can use behind the chair, to business growth strategies and wellness experiences that help you recharge, Congress delivers the tools, ideas and community to move your career—and the entire profession—forward.

Aveda Congress brings together passionate professionals across hair, skin care, wellness and education to learn, grow and be transformed. It’s open to all salon and spa professionals whether you are affiliated with Aveda or not.

This is where transformation begins—in your work, your community and yourself. If you celebrate beauty in all forms—including individual beauty and the beauty of the world and all its people—then this experience is for you. 

AUGUST 16–19,2025

MINNEAPOLIS CONVENTION CENTER
MINNEAPOLIS, MN

THE WELCOME EVENT

IGNITE THE REVOLUTION 
Kick off Aveda Congress with a high-energy International Showcase—an exhilarating night of global artistry, live hair, music and inspiration that celebrates creativity, culture and connection.

THE EXPERIENCE AREA

IMMERSE & INSPIRE
Dive into Aveda’s innovation and artistry with hands-on product demos, sustainability highlights and new launches, celebrating our shared commitment to change and creativity.

THE GLOBAL STAGE

ELEVATE YOUR ARTISTRY
Experience the world’s top stylists showcasing groundbreaking techniques and artistry that inspire transformation and ignite a revolution in beauty.

THE EVENING PERFORMANCE

A SHOWCASE OF BOUNDLESS ARTISTRY
Witness a captivating evening of beauty, fashion and artistry, directed by Antoinette Beenders, that redefines what’s possible and inspires a transformative journey in creativity.

THE AVEDA RETAIL SHOP

BRING THE INSPIRATION HOME
Shop exclusive Aveda merchandise to commemorate Congress 2025 and carry the spark of creativity with you, from branded apparel to limited-edition accessories.

ELEVATE MINNEAPOLIS @ FIRST AVENUE: THE AFTERPARTY

CELEBRATE TOGETHER
The hair world’s wildest afterparty. We’re taking over Minneapolis’ most iconic music venue for an Elevate x Aveda night of epic proportion. Bold cuts. Wild color. DJs. Dancing. And if you’re daring—you could even hit the stage.

AVEDA BUSINESS COLLEGE OWNER FORUM

BUILD A THRIVING BUSINESS FROM THE INSIDE OUT
Don't miss this incredible opportunity to pour into your leadership, invest in your team’s future and make this Aveda Congress your most impactful yet!

For more information, see Aveda Business College tab.
 

AVEDA CORPORATE HEADQUARTERS TOUR

WHERE THE MISSION COMES TO LIFE
Discover where creativity, sustainability and innovation converge to shape the future of beauty, planting seeds of transformation at the heart of Aveda’s mission.

For more information, see Details tab.

Reimagine what’s possible and build a future where every stroke of artistry is a step toward a brighter, boundless tomorrow. 

Together, we’ll grow, create and cultivate a vision for the future.